6 SECRETS TO MULTIPLY YOUR EMAIL LIST How to Virally Grow your Email List A Step-by-Step Guide How to Build a Huge Email List and FAST! Table Of Contents Introduction: 2 How to Create a Viral Referral Campaign 5 STEP #1 - Create the Loop 5 STEP #2 - Create the Thank-You page 7 STEP #3 - Create the Multiplier 8 STEP #4 - Create the ZERO incentive or (HVCO) 11 STEP #5 - Create the POST or ADVERT 13 BONUS TIP - How to get Traffic without using Sponsored Advertising 14 What's Next? 15 When you're ready, CLICK HERE to join me inside The Digital Transformation Accelerator and claim your FREE Digital Consultation (valued at over $500 USD) Page 1 How to Build a Huge Email List and FAST! Introduction: When it comes to social media marketing on platforms like Facebook, Instagram or Linkedin, there are a few things to think about: A) Engagement: When people tag friends, comment or share your post or advert - this is FREE marketing. Engagement is also measured by platforms like Facebook where the algorithms can ensure your posts live longer within the newsfeeds. Engagement is also measured by the Viral Coefficient formula: When you're ready, CLICK HERE to join me inside The Digital Transformation Accelerator and claim your FREE Digital Consultation (valued at over $500 USD) Page 2 B) The Strategy: WHY will people click on your post or engage with your post and HOW can you get them to do this? WHAT are you offering? WHAT is your goal? Your Goal could be to convert leads to buyers or collect emails. Keep in mind that if your audience does not recognize your brand, it is likely that they will NOT convert until you first build trust. Building trust via digital advertising, could mean that the potential lead may need to see your same brand 5-7 times before they will even click on your ad. And even when they click on your ad and get to your product page or service offering - they still may not convert to a buyer or click on your call-to-action. C) The Call-to-Action Call to actions are the buttons that you implement within your website or sales landing pages. These buttons could be: 1. Buy Now 2. Sign up for our FREE webinar 3. Get our FREE e-book 4. Enter the Contest for…. When you're ready, CLICK HERE to join me inside The Digital Transformation Accelerator and claim your FREE Digital Consultation (valued at over $500 USD) Page 3 To get people to check out instantly and buy, usually a level of trust is already there where the lead recognizes your brand. Your ad campaign MUST also be targeted to the right demographic who actually wants or is looking to buy your brand…and to understand your audience, there should be a level of A/B split testing completed where you can measure your results. If your brand is new or not recognized, the softer way to build trust is by creating a zero incentive offer. In marketing, we refer to this as a “lead magnet” or an "HVCO" (High Value Content Offer), which could be a FREE downloadable PDF, a FREE information webinar, a FREE consultation, a contest or so on…where the ask is risk-free because we are not asking for the sale yet; we are only asking for their email address. Now don’t just think about creating a pop up on your website. They do work, but nowadays, pop-ups only work unless you have awesome content or a great incentive offering. Once we have their email address, we can create retargeting campaigns and/or send a series of emails to warm the prospect before we ask for any sale. NOTE: Building your email database is such a high priority because your database will be considered one of the most valuable assets when it comes to sponsors, attracting collaborators and also if you ever want to exit your company. When selling your equity in your company, your database size is a massive consideration for any sale calculation. One of the ways that you can build your email database is via Facebook or Instagram advertising. When you're ready, CLICK HERE to join me inside The Digital Transformation Accelerator and claim your FREE Digital Consultation (valued at over $500 USD) Page 4 However, you may not have a big ad-spend budget to get more reach on your post or advert. So this is where you can get creative by incentivizing people to share your post or advert. What if you could get 5 email subscribers for every 1 person that clicked on your post or advert? This is what we call a “Viral Referral” campaign and these kinds of campaigns can also work for organic posts, meaning “not sponsored”. Referral campaigns are highly effective because people are more likely to trust a brand when it has been referred or pitched by a friend, so let’s get into the strategy along with some tips on growing your list without using any paid advertising. How to Create a Viral Referral Campaign STEP #1 - Create the Loop Every campaign needs a great Opt-in page or Sales landing page and this is the beginning of creating a loop. This means that when you create your advert on (facebook for example), the call-to- action button that you create on your advert is going to take the lead off of Facebook and onto your offer - DO NOT just send people to your home page URL or your product page because your home page or products can totally overwhelm your audience and their attention span to navigate around, can cause them to bounce if you're not careful. When you're ready, CLICK HERE to join me inside The Digital Transformation Accelerator and claim your FREE Digital Consultation (valued at over $500 USD) Page 5 So this is why you will need to create a back-end opt-in page or sales landing page. When I say "back-end", these are campaign pages that can exist within your website, but may not be pages that are accessible to the general public who happen to land on your website or can find it within your menu or navigation bar. These are highly engaging sales pages that are used in combination with social advert campaigns of which you drive leads to, from your social adverts or email campaigns. HERE'S HOW IT WORKS: When you're ready, CLICK HERE to join me inside The Digital Transformation Accelerator and claim your FREE Digital Consultation (valued at over $500 USD) Page 6 What do you offer from your opt-in page? A zero incentive or (HVCO) - let's use this abbreviation moving forward and we'll get into the HVCO a bit later... The free offer will entice the prospect customer to submit their email address in order to to get access to your HVCO. STEP #2 - Create the Thank-You page Once the lead has submitted their email address from your opt-in page, a thank you page will incentivize them to share your campaign, which will provide them with a unique referral link. So the lead has already submitted their email address, BUT the final step for them to get access to your HVCO, is that they will need to share your campaign with their friends. This is when the lead will think about who in their network would also be interested in your HVCO. This means that your original lead is now doing the work for you, of not only promoting your campaign but also qualifying your leads or subscribers for you! For example: With a Facebook advert, you might pay to get 400 clicks on your social advert, however if each of those people share your opt-in page where 5 more people opt into your campaign, this can continue to multiply to thousands of subscribers. When you're ready, CLICK HERE to join me inside The Digital Transformation Accelerator and claim your FREE Digital Consultation (valued at over $500 USD) Page 7 So now you understand how this loop can virally grow your email list... STEP #3 - Create the Multiplier This is where A/B split testing comes to play. A/B split testing is when you create two different opt-in pages and test them against each other. The zero incentive or HVCO offer may be different on each opt-in page or it could be as simple as using different language, videos or graphics. When you're ready, CLICK HERE to join me inside The Digital Transformation Accelerator and claim your FREE Digital Consultation (valued at over $500 USD) Page 8 This was the OLD way of split testing: We use to only create a few different opt-in pages to test against each other. The lead would sign up and nothing would follow until email campaigning kicked in. The NEW way of split testing now includes Thank-You pages: When you're ready, CLICK HERE to join me inside The Digital Transformation Accelerator and claim your FREE Digital Consultation (valued at over $500 USD) Page 9 We now split test Opt-in pages AND Thank-you pages to test against each other. Once we measure the results, we can then select which pages had the best conversion rates and then pair up the opt-in pages and thank-you pages that work the most effectively. In the example below, “Opt-in B and Thank you B” proved to be the winning strategy: If “Thank you A” performed better, we would turn off the campaign that did not perform as effectively and edit our campaign to pair “Opt-in B” with “Thank you A”.