1.3 billion hits on social media portals in the first quarter of 2010 - Figures rounded, multiple choice answers - Number of people who visited the site … at least once Number of hits *.facebook.com 15 million *.facebook.com 330 million *.stayfriends.de 14 million *.stayfriends.de 107 million *.wer-kennt-wen.de 11 million … visited *.wer-kennt-wen.de 338 million *.meinvz.net 6 million these site(s) … *.meinvz.net 195 million *.myspace.com 6 million *.myspace.com 33 million *.schuelervz.net 6 million *.schuelervz.net 118 million *.studivz.net 5 million *.studivz.net 123 million *.twitter.com 5 million *.twitter.com 20 million *.xing.com 4 million *.xing.com 25 million Total 1.3 billion hits Basis: 44 million people who went online in their leisure time at least once in the past 3 months (AGOF, GfK calculations) Source: GfK Panel Services (GfK Media Efficiency Panel), April 2010, German households with private Internet connection (n=15,000) www.gfk-compact.com Explosive growth on previous year’s period Number of people who visited the site ... at least once - Figures in %, multiple choice answers - *.facebook.com 35 32 *.stayfriends.de *.wer-kennt-wen.de 25 26 *.meinvz.net 19 *.myspace.com 13 14 14 *.schuelervz.net 12 13 11 12 12 10 9 9 *.studivz.net 7 *.twitter.com 3 *.xing.com Q1/2009 Q1/2010 Basis: 44 million people who went online in their leisure time at least once in the past 3 months (AGOF, GfK calculations) Source: GfK Panel Services (GfK Media Efficiency Panel), April 2010, German households with private Internet connection (n=15,000) www.gfk-compact.com Intensive cross-over use by social communities Cross-usage - Figures in %, multiple choice answers – … % of people who visited … also visited … Key to table (example): 47% of Facebook users also visited “Stayfriends” in the first quarter of 2010; 50% of “Stayfriends” subscribers also visited Facebook facebook. stayfriends. wer-kennt- myspace. schuelervz. Cross-usage com de wen.de meinvz.net com net studivz.net twitter.com xing.com facebook.com - 50 51 55 66 48 59 69 66 stayfriends.de 47 - 47 50 51 33 41 56 54 wer-kennt-wen.de 38 37 - 35 41 32 30 40 39 meinvz.net 21 21 18 - 26 24 36 23 21 myspace.com 26 21 21 25 - 21 30 37 32 schuelervz.net 17 13 16 22 20 - 25 14 9 studivz.net 20 15 14 31 27 24 - 22 22 twitter.com 20 18 16 17 28 12 19 - 28 xing.com 16 14 13 13 20 6 16 23 - Source: GfK Panel Services (GfK Media Efficiency Panel), April 2010, German households with private Internet connection (n=15,000) www.gfk-compact.com Every Facebook user visited the site for a total of 428 minutes on average in the period from January to March 2010 Total time on average per user - Figures in minutes in Q1/2010 - Source: GfK Panel Services (GfK Media Efficiency Panel), April 2010, German households with private Internet connection (n=15,000) www.gfk-compact.com Most people visit Twitter only once per quarter User categories - Figures in % - facebook.com 16 20 25 40 "Bouncer" stayfriends.de 17 19 28 36 (1 visit, 1 click) wer-kennt-wen.de 10 15 20 55 Interested (1 visit, 1 or more clicks) meinvz.net 6 18 22 53 myspace.com 29 26 28 17 Repeat visitor (2-4 visits) schuelervz.net 4 23 23 51 Heavy user studivz.net 12 23 22 42 (5 or more visits) twitter.com 47 21 22 10 xing.com 31 23 24 22 Source: GfK Panel Services (GfK Media Efficiency Panel), April 2010, German households with private Internet connection (n=15,000) www.gfk-compact.com Social media portals not only attract young people Age groups - Figures in % - Under 20 years Aged 20-29 years Aged 30-39 years Aged 40-49 years Aged 50-59 years Aged 60 and over facebook.com 16 23 21 20 12 8 stayfriends.de 9 17 24 27 14 10 wer-kennt-… 15 18 23 24 13 6 meinvz.net 16 40 20 15 7 2 myspace.com 17 27 22 19 10 5 schuelervz.net 56 10 6 19 6 2 studivz.net 16 51 14 10 7 2 twitter.com 8 23 20 22 14 12 xing.com 4 25 31 21 11 7 Source: GfK Panel Services (GfK Media Efficiency Panel), April 2010, German households with private Internet connection (n=15,000) www.gfk-compact.com.