What Is Public Relations?

What Is Public Relations?

ALUMNI NEWSLETTER OF THE COLLEGE OF COMMUNIcatION AND INFORMatION FULL CIRCLEVol. 8, No.1 Fall 2006 Get reaDY TO saY FareweLL TO “FULL CIrcLE” THE NewsLetter AND HELLO TO FULL CIRCLE MAGAZINE! FULL CIRCLE THE ALUMNI NewsLetter OF THE UNIversITY OF TENNessee COLLEGE OF COMMUNIcatION AND INFORMatION VOL. 8, NO. 1 FaLL 2006 CONTENTS A new dean for COLLEGE NEWS the College of A new dean for the College of Communication and Information . 2 Communication A JEM of a director . 3 and Information From the dean . 4 Wirth sets goals, plans bright future “Living On” . 5 Dr. Michael O. Wirth joined the college as its new dean on 90.3 “The Rock” rocks Knoxville . 5 August 1. He comes to UT from the University of Denver, Time magazine senior science writer where he served as director of the School of Communication presents annual Hill Lecture . 6 and as professor and chair of the Department of Mass Communications and Journalism Studies. Remembering JEM’s Leon Daniel . 7 Wirth began his career at the University of Denver in Dr. Jerry Morrow retires. 8 1977 shortly after earning a Ph.D. in mass media from Silliman Evans papers donated Michigan State University. At DU, he steadily rose through to UT Library . 8 the ranks from assistant professor to director, to which he was promoted in 1994. He also served as an adjunct Faculty publications . 9 professor at the University of Denver School of Law. NEWS FROM THE ScHOOLS The new dean’s experience extends well beyond the Journalism and Electronic Media . 9 boundaries of the Denver campus. In 1997 he became Advertising and Public Relations . 9 the first guest professor from the U.S. to teach at the Renmin University of China School of Journalism and Communication Studies . 10 Communication in Beijing. Just 4 years later, in 2001, he Information Sciences. .10 earned the same honor at the Zhejiang University School of Journalism and Communication, in Hangzhou, China. ALUMNI SPOTLIGHT Congressman receives Wirth also served as a senior fellow of the Magness Donald G. Hileman Distinguished Institute at the Cable Center and was named the 2000 Alumni Award . 11 Frank Stanton Fellow by the International Radio and Television Society Foundation. He currently serves Summar receives PRSA’s Patrick Jackson on the editorial boards of the Journal of Broadcasting Award for Distinguished Service . 12 & Electronic Media, Journal of Media Economics, and the This advertising grad means business . 13 International Journal on Media Management. He has served as a consultant for Time Warner Cable, the National In DEVELOPMENT Basketball Association, AT&T Broadband and Internet Scholarship funds support education Services, DirecTV, Knight-Ridder Broadcasting, The for the next generation of students . .13 Christian Science Monitor, and Viacom Cable. CLASSNOTES . 14 Wirth succeeds Dr. Gregory D. Reed, head of UT’s Department of Civil Engineering, who served as interim dean of the college. This four-color final issue of our alumni newsletter is designed to whet your appetite for the college’s new magazine, which will bring you wider, deeper coverage of the people, projects, research, and outreach of the College of Communication and Information. 2 UT COLLEGE OF COMMUNICATION AND INFORMATION FULL CIRCLE A JEM of Vol. 8, No. 1 Fall 2006 a director A publication of the University of Tennessee Dr. Peter Gross steps in as director of the College of Communication and Information School of Journalism and Electronic Media 302 Communications Building Dr. Peter Gross, a journalism professor who specializes in international Knoxville, TN 37996-0332 communication, began his duties as director of the School of Journalism Dean and Electronic Media on August 1. Michael O. Wirth, Ph.D. Gross comes to UT from the University of Oklahoma, where he served as Editor professor and Gaylord Family Endowed Chair in International Communi- cation at OU’s Gaylord College of Journalism April Moore ’01 and Mass Communication. He also served Designer as the director of the school’s Institute for Donna McClure Research and Training and the head of the Production Editor school’s journalism area. Mary Marshburn “Peter is an internationally known scholar Contributors and an administrator who brings a strong Susan Barnes ’70, ’80; Ed Miller ’92; vision for moving the school forward into Joel Southern the future,” said Dean Michael Wirth. Gross Photography has led journalism workshops and lectured at schools around the world, including the UK’s Joel Southern Oxford University, Georgetown University, and more than a dozen universities Suggestions? Comments? throughout Europe and the former Soviet E-mail: [email protected] Union. Besides his work with colleges and universities, Gross has lectured at the The name “Full Circle” was first U.S. Department of State and continues to lecture at its National Foreign Affairs Training Center. He has served as a consultant on East European proposed in 1994 by Michael Stankey, media issues to the International Media Fund and the Freedom Forum, as former advertising professor and well as an educational consultant for Radio Free Europe/Radio Liberty in associate dean for undergraduate Prague, Czech Republic. studies. “Dr. Stankey’s suggestion has Gross is a member the Fulbright Senior Specialists roster. He has received two aspects,” notes dean emeritus more than 40 fellowships and research, lecture, and training awards Dwight Teeter. “The Communications and grants from such institutions as the Woodrow Wilson International Building is located on Circle Park Drive, Center for Scholars, Harvard University’s John F. Kennedy School of and when alumni return to visit with Government, the National Academy of Sciences, the U.S. Department of faculty or speak to classes, they’ve State/U.S. Information Agency Voice of America/International Broadcast Bureau, and the Rockefeller Foundation. come full circle.” The new director has published dozens of articles in American and The University of Tennessee does not discriminate on the basis of race, sex, color, religion, national origin, age, disability, or veteran status in provision of educational programs and European academic and professional journals, 19 book and monograph services or employment opportunities and benefits. This policy extends to both employment by and admission to the university. chapters, and several books. In the Association for Education in The university does not discriminate on the basis of race, sex, or disability in its education Journalism and Mass Communication, he has held the offices of teaching programs and activities pursuant to the requirements of Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act standards chair, chair of the Markham International Student Paper of 1973, and the Americans with Disabilities Act (ADA) of 1990. The University of Tennessee, Knoxville, in its efforts to ensure a welcoming environment for Competition, and professional freedom and responsibility chair for the all persons, does not discriminate on the basis of sexual orientation in its campus-based association’s International Communications Division. programs, services, and activities. Inquiries and complaints should be directed to the Office of Equity and Diversity. Inquiries and charges of violation concerning Title VI, Title IX, Section 504, ADA or the Age Gross holds a Ph.D. from the University of Iowa in 1984 and was awarded Discrimination in Employment Act (ADEA) or any of the other above referenced policies should be directed to the Office of Equity and Diversity (OED), 1840 Melrose Avenue, Knoxville, a Doctor Honoris Causa from the University of Bucharest, Romania. TN 37996-3560, telephone 865-974-2498 (V/TTY available) or 974-2440. Requests for accommodation of a disability should be directed to the ADA Coordinator at the UT Office of Human Resources, 600 Henley Street, Knoxville, TN 37996-4125. PA# E01-2901-001-004-07 A project of the College of Communication and Information of the University of Tennessee, Knoxville, with assistance from the Creative Services Division of UT Public Relations, 865-974-2225. Rev: 7503 FULL CIRCLE NEWSLEttER FALL 2006 3 From the DEAN I am thrilled and honored to be joining the University pursue a broad range of opportunities to give our of Tennessee as the new dean of the College of students and faculty first-class international experiences, Communication and Information. Over the next decade, including we will work together CCI faculty, staff, students, — • joint research projects with universities from other alums, and friends to build on the excellent foundation — countries, that already exists, to create a one-of-a-kind college of communication and information. • faculty research exchanges, The potential to do great things here is remarkable. The • sponsored international research projects, range of expertise represented within CCI provides us • joint master’s-degree programs, with an exceptional opportunity to develop leading-edge graduate and undergraduate curricula, both within • increased study-abroad opportunities for students, and across CCI’s four schools—Advertising and Public • faculty-led international courses, Relations, Communication Studies, Information Sciences, and Journalism and Electronic Media. CCI is also very • international internships, well positioned to explore and develop innovative • an international mentors program, and interdisciplinary degree partnerships with other UT colleges and departments. In today’s world, it is apparent • an international engagement program that will bring that communication and information are at the center together the skills of our faculty with those of working of most activities. Working with our colleagues from professionals from around the world. other disciplines to develop distinctive programmatic Besides these initiatives, we will establish a college-wide offerings will allow us to do a better job of preparing our diversity program that will include a diversity mentors students for 21st century careers and opportunities. - program, a diversity visiting scholars program, and a From a research perspective, CCI is poised for diversity recruitment program.

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