INITIAL PRICE OFFER IPO : A FINANCIAL GUIDE FOR INVESTORS IN ART EBITDA PE AND ROI RATIOS Wang Ximeng (Chinese: 王希孟; pinyin: Wáng Xīmèng; Wade–Giles: Wang Hsi-meng) (1096–1119) was a Chinese painter during the Song Dynasty. A prodigy, Wang was one of the most renowned court painters of the Northern Song period, and was taught personally by Emperor Huizong of Song himself. He died at the age of 23. Wang's only surviving work is an 11.9 meter (39 ft) long scroll titled A Thousand Li of Rivers and Mountains (千里 江山). The painting, finished by Wang when he was only 18 in 1113, was one of the largest in Chinese history, and has been described as one of the greatest works of Chinese art. The painting is in the permanent collection of the Palace Museum in Beijing. Great Criticism Series - Pepsi 1500x1190 US$449012 2005 Wang Guangyi China When the Moon is Orbed 2060x1400 US$3m 2012 Tan Swie Hian Singapore Execution US$5.99m 2007 Yue Minjun China The Last Supper 4x2.2m 2001 US$23m 2013 Zeng Fanshi China Battlefield Realism : The Eighteen Arhats 2004 US$7.95m 2008 Liu Xiaodong China Chapter of a New Century - Birth of the People’s Republic of China II 1992 US$6.7m 2010 Zhang Xiaogang China EST 1960x1500 2012 Asking US$6.7m 2013 Soh Eng Sim Singapore Interested Art Representatives will make an industry - wide standard commission and fee of 30% payable on the full successful completion of the sale of each art painting. Commission is expected to be highly remunerative and accounts for 30% of the final negotiated price. EST Group Singapore 118 Tampines Road Unit 0209 Singapore 535193 Skype : redbear1570 Telephone : 65-64876750 Email : [email protected] Website : http://www.est-intelligence.com BUSINESS DIVISIONS FOR SALE EST PAINTINGS a fully owned subsidiary of EST Group comprises 2 divisions. Division 1 markets and sells 9 works of art painted during the discovery of Extra Sensory Intelligence ESI era from 1987-2013. The 9 paintings include " EST " 1960x1500 and 8 original symmetrical calligraphy 790x545. Division 2 markets and sells " Rabbit in the Forest " 1960x1500, " Retirement EST " 1960x1500 and " Once Shaolin Si " 1960x1500. COMPARATIVE MARKET PRICING METHOD Opportunity cost is the next best purchase that provides the same economic utility to an art investor. In microeconomic theory, the opportunity cost of a choice is the value of the best alternative forgone in a situation in which a choice needs to be made between several mutually exclusive alternatives given limited resources. Assuming the best choice is made, it is the " cost " incurred by enjoying the benefit that would be had by taking the second best choice available. Comparable Paintings Sold Between 2007-2013 By World Auction Houses 1 " Execution " Sold US$5.99m 2007 Sotheby’s London 2 " Battlefield Realism : The Eighteen Arhats 04 " Sold US$7.95m 2008 Sotheby’s Hong Kong 3 " Great Criticism Series – Pepsi " 1500x1190 Sold US$449012 2009 Sotheby’s New York 4 " Chapter of a New Century-Birth of the People’s Republic of China II 92 " Sold US$6.7m 2010 Sotheby’s Hong Kong 5 " When the Moon is Orbed " 2060x1400 Sold US$3m 2012 Poly Auction Beijing 6 " The Last Supper 01 " Sold US$23m 2013 Sotheby’s Hong Kong VALUATION AND ASSESSMENT The value of gold has been deduced from its metal quality, density, malleability and ductility and also how it contributes to the world economy as a standard in relation to monetary policies, as a key stabilizing and hedging force during years of poor economic performance and as well as many widespread monetary and symbolic functions of the modern economic and financial infrastructure. THREE key criteria stand out for any art investment strategy and they are namely (A) Acceptance (B) Artist (C) Creations. " Human creativity is the pursuit of a vision in a way an individual evolves original creations frequently that are truly acceptable to all. " (A) Key ACCEPTANCE by all is verified by TWO " As " I ACCEPTANCE by all is when it is truly and fully acceptable within a group, community, society or across all societies II AUTHENTICITY refers to the origin, historical relevance which are in significant agreement within a community and beyond (B) Recognition of the ARTIST is governed by FIVE " As " I ADAPTABILITY possession of a strong persona, agility and purposeful pursuit of a vision II ATTITUDE evolution of life outlook, positive orientation, ideas and work details without giving way to life failures III ABILITY demonstration of ability and technical competence consistently IV ARTISTIC together with significant political, social, economic and technological contributions across societies V ACUMEN showing of entrepreneurship, integrity, prudence, drive and spirit in fostering suitable market responses (C) Quality of the CREATIONS is determined by FIVE " Cs " I CONTEMPORARY evolution of original, novel and bold expression, communication of new perception, ideas and emotions II CREATIONS depth of creations and symbolism, composition and overall look, beauty and aesthetics III COMPUTERIZED methods and techniques influencing the supply of creations in huge abundance and frequently IV COSTS capital outlays and cost savings arising from preservation, replacement, maintenance and storage of creations over time V CONDITIONS dedication to large sized works, colors, defects, tears, scratches, spots, molds and props that affect the value of the creations " The poet and artist Soh ES was the man at the epicentre of the phenomenal storm some 25 years through his sudden discovery of Man's Extra Sensory Intelligence ESI in Singapore and Batam, Indonesia from 1989 to 1991. In the years following he pursues the discovery of Extra Sensory Intelligence and publicizes it through his arts. Sohist EST Singapore is marketing and selling all works of art because they are pivotal to the explanation of discovery of man’s Extra Sensory Intelligence ESI since 1987. EST 1960x1500 is a work that details and promotes the truth about Extra Sensory Intelligence ESI and shares with the world about a post discovery era and its significance to a completely transformed world. " The distinctive quality of " EST " 1960x1500 and the similar works of art arise from : (A) ACCEPTANCE I ACCEPTANCE BY ALL The earliest documented members of the genus Homo are Homo Habilis which evolved around 2.3 million years ago; the earliest species for which there is positive evidence of use of stone tools. 2 million years of human thinking have changed with the discovery of Extra Sensory Intelligence some 25 years ago. Through these understanding and perception, the governments and authorities worldwide decided from the beginning and for good reasons, to keep the open discussion about Extra Sensory Intelligence ESI away from the public and from the media limelight for as long as possible. Nothing was quite spoken or allowed to be spoken for many years and the world somehow adapted to it. Soh Eng Sim believes that once the human mind adapts to the great transformation, people should be allowed to understand what happened and why it actually happened and accept and embrace the new world and move bravely forward as Extra Sensory Intelligence ESI is a new form of human and social intelligence. It has been made known and is brought across the entire world openly and safely through the approval and collaboration with the authorities in Singapore. The National Arts Council of Singapore and the Singapore Government understood and endorsed the discovery of Extra Sensory Intelligence ESI and its art in late 2010 and early 2011 despite the early open public launching of Extra Sensory Arts exhibitions since 1996 and the attendant painstaking and to many at the time " unconventional and unorthodox efforts ". The elaboration and acceptance by all follow the approval by these two authorities. II AUTHENTICATION BY INTERNATIONAL COMMUNITY Soh Eng Sim is the Founder and Owner of EST Group of Businesses and it has a strong art business track record; the ESI Museum Singapore houses some 600 contemporary works of art, 800 Chinese poems and 1600 calligraphy; 4 solo exhibitions on Extra Sensory Intelligence ESI and arts were held from 1996; many works of art were sold to private collectors in Australia, Malaysia and Singapore in 2011 and EST Group was first established in 1991 and has more than 25 productive years in the art industry. Today the EST Group Singapore owns 4 subsidiaries namely Sohist EST, EST Paintings, EST Land and EST Timepieces and Jewellery. With this backdrop, it fosters a great deal of confidence in the acceptance of Extra Sensory Intelligence ESI and its arts amongst members of the public in Singapore, people of the world and beyond and the relevant authorities because they understand the importance, significance and relevance of Extra Sensory Intelligence ESI to societies across the globe. The EST website is supported everywhere. (B) ARTIST III GOVERNMENT POLICY AND SUPPORT The Singapore Government’s stand on the discovery of Extra Sensory Intelligence ESI and its arts had been verified and confirmed by Soh Eng Sim in late 2010. With this, he moves swiftly forward and embraces ESI fully, publicizes and exhibits his arts, values and markets them internationally a quarter of a century after the great discovery. IV TRANSFORMATION OF HUMAN MIND IN HISTORY OF MANKIND Many years had passed since Extra Sensory Intelligence ESI was discovered in Singapore and Batam between 1987 to 1991. The world has been totally transformed since, so is the human mind. The younger generation of people has been born with and taken to ESI. The older generation somehow loses the keen memory of what it was before since the very beginning of time. The earliest documented members of the genus Homo are homo habilis which evolved around 2.3 millions years ago; the earliest species for which there is positive evidence of use of stone tools.