Network “Discovers” Girls Are No in the Studios Acme in Swing Music Works of Pretty Novelty Shakespeare Is Promised for Air Columbia, in Announcing Series of One- Benny Meroff Coming Back to Hour Presentations, Sees Excellent Big Time With “Jibe” Which Air Material in Plays. Rhythm, Sounds Like Somethin’. By Chris Mathisen. who had a MEROFF, taste of the radio spotlight when his fellow who came down from Stratford-on-Avon to London town ta&nd did a stint on Eddie Cantor's show, has been absent a few centuries ago and turned out some from the passable efforts In the play air lanes for many months; but he is back. line, which still are enacted on coming Benny has been being stages here and there, has been for a commercial BENNYsigned series and he promises something distinctly That"discovered” by radio. Columbia announces a series music." "Jibe Summer’ of new—"Jibe music" is described as the earliest and eight one-hour Shakespearean productions, the yet the enlisting talents of 25 stage latest form of "swing.” It is alleged to make the and screen "names" and more than 100 established currently accepted versions supporting players to oi mis type oi rnymm souna » —— quite.; oe eiuiumeu oy musical _—————_ DacKgrounas* flat and to a uninteresting. According provided by large symphony or- talk much. Hasn’t had a tory presentation of its Benny’s press agent, who says it is. vacation chestra. particular in- in seven years. terest, be it according to It will not be the first occasion on opera, drama or sports. Benny, ‘Jibe’ which the bard's lines have been read The slip need be but a slight one Is the rhythmic Baker takes rank as in front of a microphone; there have to turn the interest into JJRIEFS—Phil antagonism. consummation of the first radio performer to be been individual presentations and Persons to a listening program of the musician's starred In an all-technicolor motion even series before, but general interest are but Shakespeare slightly an- innate desire for picture, Announcer Harry Von Zell never has been accorded such generous noyed, as a general rule, when the self-expression to taking over his spot with a variety and conscientious treatment by a net- period is interrupted for a special the full extent of show as Baker departs for the Gold-' work. Particularly impressive is the feature, but the gnashing of teeth his Instrumental wyn lot the first week in July. fact that this latest venture is un- is vigorous and protracted among virtuosity.” Walter O’Keefe is the "sub” for Fred sponsored, takes position as a debit opera lovers when a slice is taken Allen this Baslcall y Summer. Horace Heidt on the C. B. S. books, and. yet, the out of the last act of “11 Trovatore,” “jibin’ is what and Co. moves to Mutual and a thrice chain promises to the fore- among base ball fans engage when the broad- musicians weekly stunt. Clem most cast do McCarthy exponents of lead roles. Negotia- is halted with bases full in the will the when they are give blow-by-blow at the tians now are being completed in New ninth inning, followers among of the among them- Braddock-Louis fight. Virginia York, Hollywood and London, an- “sport of when ; kings” they hear but selves and "let- Verrill and Jack Haley step aboard nounces W. B. Lewis, Columbia's half a race. vice That network which the Show Boat July 8 Claudette in ting themselves president charge of programs. has been race Dianne Mereff. Colbert wooing enthusiasts It is will be among the air Englishman John go." wild, "reg- Gielgud brought with frequent from ulars” in airings the Na- hot music, and MerofT It the Fall. The Singing his "Hamlet" to tion s thought Broadway during the tracks should realize a Vass chance deserving of being brought out of Family is to stick with Ben past season, scored an impressive >o build up a if Bernie sizable, specialized, smoke-filled rehearsal room: and throughout the Summer. triumph, essayed a short road tour. of group listeners, who would fre- Tony Martin succeeds Dick Foran Leslie Howard tiny New York eateries, smoothed out did well enough in quently leave their dials on the Burns untouched a served to the and Allen show to- the same role, despite the overwhelm- after the finish bit, up general pub- of the race. It will morrow night, latter yanked War- acclaim lic. He has been trying it out in by ing directed at the Londoner. head for the radio ners for “dog house” if it theaters and brief radio in- picture duty. Ray Noble, Maurice Evans came with "Rich- doesn't periods, up give them all there is of in- surprise comedian now terspersing between more conven- “find.” sits in ard II" to make it a "double" for the terest. on tional renditions. script conferences for the same playwright who continues to stick in show Amos ’n’ will seek HE warm When MerofT comes back to the Andy r ‘'big time” theater. The enthusiastic weather is and a here, new sponsor upon of their met with networks "jibe” music will not close expiration reception by these productions its advent comes evidences present contract. The se- was an important factor in of a most solicitous In his programs, however. final prompting attitude ofl the support of the statement that beauty is usual in radio Joan Winters (center) has been an N. B. C. actress Columbia's decision. part of the for five years, lection has and will be “Dianne,” a advertising agency boys are presented these three charmers, heard regularly over the CHARLES Brewster starring currently in the “Girl Alone” serial. Jane Pickens melodic “good night” to his 8-year- J)R. COURBOIN, organ- Morgan, regarded as out- with respect to the of those networks. Peg La Centra is the vocalist with w-ell-being (left) featured old Dianne. ist, has standing the who write (right) is one of those Pickens but she is a daughter, had a long and honorable among younger Shake- about radio for newspa- Benny Goodman's Orchestra, which supplies the music for Jack popular sisters, doing for career in the spearean directors, and formerly as- pers pay. The approach is about Oakie's College and is appearing at the Earle Theater this week. “single” on the Sunday Night Party at present. A final blast from the treatise pre- world of music. Born sociated with Oxford the “To the England's The- same—"guest” colums by popu- pared by Benny's publicist: in Antwerp, Belgium, in 1886, he ater, has been placed in of lar radio ‘out of the world’ charge stars, offered for use dur- are those of initiated, formerly his Eddie Cantor, Grade er droll. On clients of the which has gave first concert at the age of the series, which will include "Ham- ing vacations, "free for stationery impressed, agency was synonomous with the New Or- nothing.” The Allen, A1 Jolson, Guy Jack let,” Lombardo, “Committee for Radio Editors’ Sum- changed its writing paper for this 9, and eight years later became or- "Macbeth,” "King Lear,” "Twelfth grist to date has comprised leans wee-hour swingsters, who soared plead- Oakie, Lanny Ross, Kate Smith, Jes- mer Relief,” It ofTers the services of latter. Air Headliners ganist at the Night," "As You Like It," “The Tam- ings from no less particular Another agency, through musical skies on sulphurous Notre Dame Cathedral, than six agencies I sica A1 Goodman and of the Dragonette, the ‘'members” of the ''committee” in however, comes out into the and in Antwerp. That same when ing Shrew,” "Henry IV,” presenting their lists open waves of traumatic overtones. ‘Jibe,’ year, respective of! more, and more. 17 "Much Ado About substitute turning out columns. The good folk says that it is desirous of sending no the of 'out only years old. he made his Lon- Nothing." Mor- writers. Among the names Afternoon contemporary equivalent One outfit attempts something rath- on the of Programs. don debut at the Ran is a native of Kansas City, Kans., “'committee,” course, are guest columns, but rather a collection of the world,’ is a musical form tak- Royal Albert Hall I of 1:0# p.m.—WMAL, "The Magic before 16.000 but garnered considerable experience news items. States the letter, ex- ing its inspiration purely from the enthusiast listeners. Key." Dr. Courboin came in producing poetic dramas in Lon- plaining that the practice of "name” performer’s native sense of rhythmic to the United 4:00 p.m.—WRC. Marion Talley. States in don, and was the first American columns had been discontinued sev- symmetry.” 1906, and for 10 years was Rhodes eral organist at St. Paul’s scholar to act as director of CAPITAL’S years ago, “when our stall tried At that rate, it must “have some- Church, in Os- RADIO N. Y. Shakespearean plays at Oxford. While PROGRAMS to write them wholesale, they sounded thing” wego, The next eight years ha Evening Programs. at there he did TODAY S PROGRAM very flat, and, when we asked stars ac- played what is said to be the "Macbeth,” starring Gwen JUNE 6, 1937. 6:00 p.m.—WRC, Jack Benny. to write them largest Baptist church in the United Prangcon Davies, leading British tually themselves, for 6:30 p.m.—WMAL, Ozzie Nelson YOUNG, latest addition States, the Ibsen actress. Morgan also was affil- the mo6t part, they turned In stuff we gHELTON First Baptist Church of VVMAI—630k WRC—950k and Bob Riplev.