35mm Project Review 2010–16 VENTURA 26mm 46mm 13mm “Inspiring and equipping young “As designers it is vital we invest The creative industries are fast becoming people with the knowledge and time, energy and knowledge in the driving force behind the UK economy, skills to reach their full potential the future of our industry and growing at almost twice the rate of the wider By challenging students to is central to Deutsche Bank’s give young people meaningful economy, equipping young people with work in teams, with defined Born to Be youth engagement and insightful experience in the design thinking and entrepreneurial skills roles, to strict criteria the project programme. We are immensely world of design. Design Ventura is vital in helping students reach their full models the holistic approach a professional design team would proud of Design Ventura as our challenges schoolchildren potential in life beyond school. apply to creating a new product. flagship design and enterprise to answer real briefs set by The project also promotes soft project. The entrepreneurial professional designers and skills such as communication, and leadership skills the young work towards real solutions. confidence, team-work and leadership, which are just people gain through this project It has never been more important Run by the Design Museum in partnership as valuable to employers as are not only important for to inspire and empower young with Deutsche Bank, Design Ventura is a academic and technical skills. businesses like ourselves, but people and give them direct national design and enterprise challenge for secondary school students aged 13-16, Design Ventura is a free as a talent pipeline to the 2.6 experience of how design works in which over 36,000 young people have project offering school teachers million jobs generated through and its importance participated since 2010. The project draws Continuing Professional Development (CPD) sessions, the creative industries in the UK. to the economy.” on the expertise and resources of both organisations and a community of volunteer access to exhibitions, live We are delighted to be able to ———— industry experts from both design and workshops, online learning continue our commitment for Sir Terence Conran business to provide real world learning and and resources and the invaluable insights into the world of work. opportunity to learn directly a further three years to reach from industry experts. another 30,000 young people Each year a brief is set by a leading and help improve their future designer to create a new product for the life chances.” Design Museum Shop, a live brief that sees the winners collaborating with designers, ———— Deutsche Bank marketing professionals and Nicole Lovett, Head of Corporate the Design Museum retail team to refine, Citizenship UK, Deutsche Bank manufacture and realise their design from idea to sale. 1 Aims and objectives Fire a passion for design amongst young people and —— connect this to practical next steps that relate to achievement in education and future careers; Build lasting relationships with teachers and schools and offer CPD opportunities; Increase the creative “I liked the fact that we thinking, design and worked together as a group, employability skills, listening to each other and confidence and resilience taking account of other of students through people’s ideas” engagements with Student inspiring role models and design experts; Identify new approaches to enterprise education within a museum context Raise the motivation that will support the of learners and their development of learning aspirations by enabling at the Design Museum. them to discover their creative entrepreneurial talent and giving insights into the world of work; Raise the profile of design subjects and the opportunities they offer for holistic learning within schools; 2 3 Design Ventura brings together partners from the real world of business and design to provide a rich learning experience for students. The project is underpinned by a sound pedagogical approach, rooted in curriculum requirements, and it is supported by teachers, practicing designers and Deutsche Bank employees who offer their business expertise to students. Schools registration 1 begins in May. “I have become more interested in presenting briefs and presentations to others and CPD for teachers and to persuade people why our preparation briefings for Live online workshops product was the best” 2 volunteers from the business extend the workshop offer into Student and design sector. the classroom and are also 6 13 supported by industry experts Cheque presentation. Students return and a museum educator. for the next Celebration Event and 7 present the proceeds from the sale of Brief set with a leading designer. 3 their product to their chosen charity. Design Ventura website supports the “I have learned how to work with project with a bank of films, industry people better in a group and expert profiles, blog, notes and worksheet Project goes live in the autumn how to get a long people I don’t Product launch. The winning product resources with weekly email news bulletin term in schools either as part get along with” goes on sale in the Design Museum to participating teachers. of timetabled curriculum Student Shop and online. The winning team lessons or as an off-timetable spends an afternoon engaging or extra-curricular activity. 12 employees at Deutsche Bank and 4 Short-listing. Following in-school pitching, selling their new product. Proceeds Workshops at the Design Museum are schools select one team’s project to put from the sale of the product, over the supported by design professionals and 8 forward to the national competition for short- course of a year, are donated to a business volunteers from Deutsche Bank. listing in the form of three design sheets. charity of the students’ choice. These sessions are designed to inspire From these entries a short-listing panel and support students in developing and selects the top ten ideas. refining their ideas and in thinking about The winning team work with the business aspects of the brief. Free 11 professional designers to develop access to the Design Museum exhibitions The top ten teams are invited to a and manufacture their product. is included in the workshop offer along pitching event at the Design Museum to with gallery resources that encourage present their product to the judging panel. further learning from the displays. Students At the Celebration Event, awards also benefit from the opportunity of first 9 and winners are announced and the hand research in the Design Museum Shop. top ten product ideas are featured 5 in a public exhibition. 10 4 5 Design Ventura judging panels bring together leading figures from the design and business sectors. The varied expertise on the panel provides a unique opportunity for young people to present their ideas and gain valuable feedback. 2010 2016 —— —— —— —— —— —— Christoph Woermann Sebastian Conran Naomi Cleaver Anya Hindmarch, MBE Edward Barber Rebecca Hossain, Product Designer and Designer, Writer Fashion Designer and Designer and Managing Director, Alice March & Trustee of Design Museum and Broadcaster Trustee of Design Museum Co-founder, Global Head of Marketing, Amanda Pearlman “Design Ventura brings the Barber & Osgerby Global Transaction Banking Head of Retail at Design Museum concept of art and design in at Deutsche Bank “Design Ventura is a fantastic commerce into the curriculum. —— —— —— initiative and each year I am It’s a great outlet for young Guy Jeremiah Angus Montgomery Chris Ruse amazed by the creativity and people’s creativity and Founder, Ohyo Editor, Design Week Director of Capital Markets innovation of the students. supports them to think about & Treasury Solutions at their ideas in the real world” The skills it encourages young Deutsche Bank people to develop, such as entrepreneurial thinking, —— confidence and teamwork —— Jane Ni Dhulchaointigh, are as important to employers Sabeena Bagol Inventor and CEO, Sugru as technical skills.” Commercial & Finance Director, Design Museum 6 7 “Whilst we were working on the “I enjoyed discovering the whole Design Ventura competition my other side of design, including favourite time was when we were able business and costing as well as to face and overcome problems” designing for a purpose” Student Student 2012–13 Theme ‘Journeys’ Brief set with Anya Hindmarch ——— 2015–16 Pics Pins Theme ‘Move’ ——— Brief set with Edward Barber 2010–11 Badge set with images of and Jay Osgerby Theme ‘Young people’ segments of famous landmarks ——— Brief set with Sebastian Conran that can be interchanged in the Wheelys ——— style of the game consequences. 2013–14 ——— Dove Bunting Trinity School Theme ‘Handy’ Rubber-band powered toy ——— Teacher: Maxine Hamil Brief set with Guy Jeremiah created from its packaging. DIY dove-shaped bunting Development designers: Build ——— 2014–15 Finchley Catholic High School kit made from recycled card. Charity: CATS Foundation Squeezeys Theme ‘Connect’ Teacher: Kim Parker / Amount raised: £914.74 Haberdasher’s Aske’s ——— Brief set with Liam Hourican Hatcham College 2011–12 London themed tube squeezers Jane Ni Dhulchaointigh Development designers: Kin Teacher: Carlene King Theme ‘Play’ that reduce waste. ——— Currently in development Development designers: Build Brief set with Naomi Cleaver Weald of Kent Grammar School Card Cogs Charity: Greenpeace ——— Teacher: Sophie Tomlins ——— Amount raised: £1141.00 BaDoiiing! Development designers: Plastic disc elements