2010 International Conference on Management and Service Science (MASS 2010) Wuhan, China 24-26 August 2010 Pages 1-875 IEEE Catalog Number: CFP1041H-PRT ISBN: 978-1-4244-5325-2 1 / 8 TABLE OF CONTENTS OTHER TOPICS ON MANAGEMENT A Trust Model of Public Information Platform of Logistics .........................................................................................................................1 Jie Han, Taoyong Su Research on Data Envelopment Analysis of Scientific and Technological Activity....................................................................................5 Dongli Zhang, Lina Yuan Heat Transfer Study of the Temperature Environment of Air Source Heat Pump Using Air in Underground Tunnel as Cold and Heat Sources.....................................................................................................................................................................9 Yi Li, Maocheng Tian, Yongan Li Research of Principle-Agent Model Based on Fairness Preference in Venture Capital...........................................................................13 Junjun Zheng, Hongbo Zhong, Jiefei Wu A Method to Calculate the Collision Risk on Air-Route..............................................................................................................................17 Yuling Qu, Songchen Han Empirical Research on Chinese Industrial Diversity and Economic Performance* ................................................................................21 Fen Yang, Gang Liu Thematic Chains: The Effectively Coherent Device in the Constructing Skill of the Text......................................................................25 Yonggang Yang Empirical Analysis of Bilateral Trade Complementarity between China and the U.S.A. .......................................................................29 Jie Lv, Longbin Xiang The Application of AHP and Fuzzy Comprehensive Evaluation for Appraising the Dry Port's Development Potential Level...................................................................................................................................................................................................35 Ying Wang, Jian Wang Major Problems in China's Road Traffic Safety Management and Countermeasures for Them ..........................................................39 Zhihua Ding Research on the Logistics Service Management ...........................................................................................................................................43 Hong Xiao, Hu Long, Yun Zhang, Xingli Tang Research on the Logistics Distribution System .............................................................................................................................................46 Hong Xiao, Hu Long Computer Software Vocational Education for Undergraduate Major in Upholstery Design.................................................................50 Qiwen Xu Influence Factors Research of Traffic Flow Caused by Constructing New Container Logistics Park in Port......................................53 Shouwen Ji, Gang Liu, Zhaosheng Li, Yang Liu The Practice and Management on the Construction of Typhoon Emergency Shelter in Coastal Rural Areas.....................................57 Anping Pan The Mechanical Analysis of a New Multi-Channel High-Pressure Vessel.................................................................................................61 Xuefei Qiao, Bin Wang, Wen Liu, Junfeng Yang Earthquake Emergency Management System in Middle-Sized City of China..........................................................................................65 Zhouyi Chen, Ying Lei, Shaoquan Li, Xiuying Chen Intelligent Collaborative Urban Emergency Warning and Processing System Based on SOA...............................................................68 Xi Yu, Xue Han, Tingbin Chen Penrose's Enterprise Growth Theory on China's Enterprise Development..............................................................................................71 Zhi Jian Huang A Queuing Network Stochastic Programming for Berth Planning ............................................................................................................74 Yan Chen, Ning Meng, Beibei Cao Development and Research of Virtual Design Platform of Steel Wheel Series Products.........................................................................78 Bing Li, Qiwei He, Weijian Huang, Shangping Li Study on Service Characteristics and Competition of Community Bus.....................................................................................................82 Ying Hui, Xiu Zhong Research on the Grading Model of Financial Risk Alarm Condition Based on Extension Discrimination...........................................86 Yuan Chen, Yi Yang Study on the Environmental Protection Strategy of Urban Transportation in Shanghai .......................................................................90 Yuanyuan Lu, Chaoyang Li The Study of Geographic Information Service by Emergency-Oriented...................................................................................................94 Xiao-Dong Liu, Yi Zhu, Li-Jian Sun, Chen Liu Secondary Development on Android Intelligence Mobile Phone Platform ...............................................................................................99 Jia Yu, Min Liu Traffic Control Site Selection for Freeway Management in Mountainous Areas under Foggy Conditions........................................103 Jianping Gao, Boming Tang, Lingqi Li, Qi Dai, Haiying Li, Dong Shao "Co-Production and Co-Marketing" Management System for Rural Residential Energy-Saving Industry......................................108 Guohui Fan, Xiaoning Liu Research on Regional Innovation Capacity of Equipment Manufacturing Industry.............................................................................111 Xilin Hou, Zhidan Tang Analysis on Value Chain Model of the Media Business Based on Digital Asset Management ..............................................................115 Peiyi Song, Xiaoping Wang The Fire Development Analysis of China at the Post Commercial Crisis................................................................................................119 Shu Yang, Qiyun Guo, Chunhua Li A New Set of Social Benefit Evaluation Parameters for Underground Road Project ............................................................................123 Weiping Wang, Yucong Hu, Qin Liu Mechanical Characteristics of Anchorage Interface Based on Fractal Theory ......................................................................................127 Yubao Zhan, Haitao Zhao, Chunan You Performance Evaluation on Emergency Management of the Conflict Groups Social Events of Enterprises .....................................131 Chunmei Cheng, Zhihong Wang, Ming Li The Design and Implementation of Electric Power Data Integration System Based on the Extraction- Transformation-Loading Technology ..........................................................................................................................................................135 Jian-Hua Luo, Yong-Ming Chen, Qing-Ling Zeng Key Element Identification of Workplace Emergency Management in China .......................................................................................139 Liping Shi, Ying Wang An Approach to LCC Simplification in Design Alternatives Evaluation of Navy Vessel during Early Stages ...................................143 Peng Yu, Jian-Wei Lv, Zhong-Hua Liu, Jian-Jun Yang A Web-Based Joint-Distribution Platform to Reduce LTL Shipping of Urban Logistics .....................................................................147 Zhigang Chen, Tao Yang, Hehua Li China State-Owned Overseas Corporation's Optimal Corporate Governance Based on Double Principal-Agency Theory..............................................................................................................................................................................................................152 Guanghui Song, Xiaohui Wang The Bibliometrics-Based Analysis on TAM with English Literature.......................................................................................................156 Chuanlei Wang, Chen Chen Study on the Evaluation of Enterprise Self-Technological Innovation Capability .................................................................................161 Qinghua Mao, Weixia Cheng Research and Improvement Based on Chord Protocol..............................................................................................................................166 Xiaojun Ma, Yujian Wang, Lili Fan, Chen Liu, Zhanmin Wang Probabilistic Methods for Airspace Sector Congestion Prediction...........................................................................................................170 Chao Wang, Le Yang An Empirical Study on the Crisis Management about Food Enterprises Based on Corporate Social Responsibility .......................174 Qijun Jiang, Cong Zhang Research on Ports Cooperation in China Tianjin and Hebei Area Based on Factor Analysis..............................................................182 Ying Sun, Weida He, Meizi Cui Partial-OBB Collision Detection Based on Fisher Discrimination............................................................................................................186 Jing Zhao, Zhongke Li Structural Predicament in the Construction of the Team of Student Advisors in Universities