® E-Book Market Research Kindle Market Analysis By Search Words MARKET REPORT December 2017 © by K-lytics.com and Newton Production UG ® Report Objective ■ Assess the Kindle market for: Christmas Romance ■ Create a "Virtual Bestseller List" for the target keywords based on true Amazon Sales Rank, not display sequence ■ Provide an estimate of the market size and "drop-off": — #1 Bestseller, Top 20, Top 100, Top 500, etc. — Copies sold per day and estimated monthly royalties ■ Develop a comprehensive market profile including: — Kindle category usage and performance — Price levels, page length distribution, short reads share — Typical cover art, top authors and top publishers in the segment ■ Identify the best keywords for titles and descriptions ■ Provide a Top 100 title database with all key book data points including book descriptions for further research and reference © by K-lytics.com and Newton Production UG ebook market intelligence for success 2 of 79 Romance-Holidays is a high-performing but cyclical bestseller list that has moved from "Hot Niches" into the "Hot Mainstream" K-LYTICS STRATEGY MAP TIMELINE Competitive Bestsellers 10 Hot Mainstream Romance-Holidays December June Hot Niches 100 Hot Cells Dec 2015 Dec 2016 Dec 2014 Dec 2017 Jun 2015 Jun 2017 1,000 Jun 2014 Jun 2016 2,000 5,000 Amazon Sales Rank* Sales Amazon 10,000 Ø 20,000 50,000 100,000 Beaten Track Slow Cells Mainstream 200,000 and Niches Non-sellers 1,000,000 10 100 1,000 2,000 5,000 10,000 20,000 100,000 350,000 Competition (No. of Titles) * Based on top 20 titles in each category monitored over several days © by K-lytics.com and Newton Production UG ebook market intelligence for success 3 of 79 Christmas Romance has four closely related categories, each with different levels of popularity and competition K-LYTICS STRATEGY MAP Competitive Bestsellers 10 Hot Mainstream Hot Niches 100 Literature & Fiction-Contemporary Fiction-Romance Romance-Holidays Hot Cells Literature & Fiction-Genre Fiction-Holidays Romance-Inspirational 1,000 2,000 5,000 Amazon Sales Rank* Sales Amazon 10,000 Ø 20,000 50,000 Beaten Track 100,000 Slow Cells Mainstream 200,000 and Niches Non-sellers 1,000,000 10 100 1,000 2,000 5,000 10,000 20,000 100,000 350,000 Competition (No. of Titles) * Based on top 20 titles in each category monitored over several days © by K-lytics.com and Newton Production UG ebook market intelligence for success 4 of 79 The category "Romance-Holidays" has reached ist Christmas peak again Average Amazon Kindle Sales Rank of Top 20 Titles in Category Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2017 01 2016 200 400 600 800 1,000 Romance-Holidays 1,200 © by K-lytics.com and Newton Production UG ebook market intelligence for success 5 of 79 Similarly, "Literature & Fiction-Genre Fiction-Holidays" shows a steep upward trend Average Amazon Kindle Sales Rank of Top 20 Titles in Category Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 01 2016 2017 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 Literature & Fiction-Genre Fiction-Holidays © by K-lytics.com and Newton Production UG ebook market intelligence for success 6 of 79 Search interest on Google for "Christmas romance" is seasonal but with remarkably high peaks compared to generic romance book searches Google Search Volume By Search Term (Index: Maximum = 100) christmas romance: (Worldwide) romance books: (Worldwide) 100 80 60 40 20 0 Dec 2012 Jun 2013 Dec 2013 Jun 2014 Dec 2014 Jun 2015 Dec 2015 Jun 2016 Dec 2016 Jun 2017 Dec 2017 Source: Google Trends © by K-lytics.com and Newton Production UG ebook market intelligence for success 7 of 79 Scope: Approx. 17,700 search results narrowed down to 4,045 books ■ Paid books only One 'virtual bestseller list' from 1 main keyword search(es) ■ Filter for book title and/or description: INCLUDE KEYWORDS on the Amazon.com Kindle Store Christmas love romance loving romantic relation Keyword/Bestseller List Search Results: Data Validation: flirt INCLUDEsexy CATEGORIES kiss* Romance= Project Apply database filters Virtual "christmas romance" 17,731 ►►► 17,731 ►►►►► ►►►►► 10,967 Bestseller List Focus Search on first Books 4,045 Results 10,000 Books ■ Exclude when title and/or description contains EXCLUDE KEYWORDS EXCLUDE CATEGORIES children teen + manual filters ■ Sort by Amazon Sales Rank rather than search display rank © by K-lytics.com and Newton Production UG ebook market intelligence for success 8 of 79 Kindle Market Analysis by Keyword - Database Market: Christmas Romance # of books # share of total Number search results overall: 17,731 162% Thereof top results captured (displayed by Amazon, duplicates removed, data validated) 10,967 100% Books matching keyword criteria in title and/or description: 6,479 59% Books on free promo: 4,087 37% Books for detailed analysis (custom market definition): 4,045 37% i.e. Paid AND book title and/or description contain the target keywords © by K-lytics.com and Newton Production UG ebook market intelligence for success 9 of 79 Market Performance - Overview and Rank Drop-off Market: Christmas Romance Relative Rank in List out of 4045 Books #1 Overall Amazon Sales Rank (Paid) 89 #20 Sold copies per day (Estimate) 654 1,588 67 #100 8,322 17 #500 A major seasonal market but 56,038 with high concentration of 2 sales in the top-end #1,000 161,068 0.6 © by K-lytics.com and Newton Production UG ebook market intelligence for success 10 of 79 Market Size and Financials - Detailed View Market: Christmas Romance Relative Sales Absolute Amazon Best Sellers Estimated Estimated Author Royalties* Position of Number Rank (Kindle Paid) Sold Copies Per Day Per Month in USD Books with the of Books Target Keyword Best Average Worst Best Average Worst Best Average Worst Top 1-20 20 89 738 1,588 654 199 67 $41,061 $6,449 $814 Top 21-100 80 1,700 4,781 8,322 63 31 17 $8,431 $1,887 $180 Top 101-500 400 8,330 30,188 56,038 17 6 2.0 $3,639 $391 $21 Rest 3,545 56,069 799,631 4,696,203 2.0 0.3 0.0 $407 $18 $0.1 Total 4,045 Market Total: 9,781 All books sum: $498,706 copies per day royalties per month excl. borrows * Assumes applying the sales rank of the observation period to the whole month © by K-lytics.com and Newton Production UG ebook market intelligence for success 11 of 79 Kindle Market Analysis by Keyword - Pricing Profile Market: Christmas Romance Share of Occurrences Price Point Top 20 Best Sellers All Analyzed Books $0.99 45% 24% $1.99 25% 9% $2.99 25% 26% $3.99 0% 14% $4.99 0% 6% $5.99 5% 3% $6.99 0% 1% $7.99 0% 2% $8.99 0% 1% $9.99 0% 1% $10.99 0% 1% $11.99 0% 0% $12.99 0% 1% Other (in between or above) 0% 11% Total 100% 100% © by K-lytics.com and Newton Production UG ebook market intelligence for success 12 of 79 Kindle Market Analysis by Keyword - Short Read Share Market: Christmas Romance Relative Sales Number Share of Short Reads Position of Book of Books (Books with 100 pages or less) Top 1-20 20 5% Top 21-100 80 15% Top 101-500 400 12% Rest 3,545 31% Total 4,045 29% © by K-lytics.com and Newton Production UG ebook market intelligence for success 13 of 79 E-Book Genre Analysis | Page Length Distribution of Top 100 Titles Market: Christmas Romance Amazon Kindle "Estimated Print Length" Average Minimum Excluding the top/bottom Maximum 10% extreme values 42 272 3,209 Percentage of Books Percentage Book Page Length (from, to] © by K-lytics.com and Newton Production UG ebook market intelligence for success 14 of 79 Kindle Category Usage in Target Market Market: Christmas Romance Kindle Categories Usage of Top 100 Bestselling Books for the Keyword Category Number of Books Using The Category Path - Sorted by Frequence of Usage Level Category Path (Depth) Romance > Holidays 2 45 Literature & Fiction > Genre Fiction > Holidays 3 25 Literature & Fiction > Contemporary Fiction > Romance 3 17 Romance > Historical Romance > Regency 3 12 Romance > Inspirational 2 7 Romance > Historical Romance > Victorian 3 5 Romance > Westerns 2 4 Romance > Military 2 4 Romance > Clean & Wholesome 2 4 Literature & Fiction > Religious & Inspirational Fiction > Romance 3 3 Romance > Multicultural & Interracial 2 3 Literature & Fiction > Women's Fiction > Romance 3 2 Romance > Contemporary 2 2 Romance > Science Fiction 2 2 Literature & Fiction > Historical Fiction > Regency 3 2 Romance > Collections & Anthologies 2 2 Romance > Historical Romance > Scottish 3 2 Literature & Fiction > Women's Fiction > Sagas 3 2 Romance > Historical Romance > Medieval 3 1 Literature & Fiction > Women's Fiction > New Adult & College 3 1 Romance > Historical Romance 2 1 Literature & Fiction > Humor & Satire > General Humor 3 1 Literature & Fiction > Religious & Inspirational Fiction > Christian > Romance 4 1 Literature & Fiction > Contemporary Fiction > Short Stories 3 1 Lesbian, Gay, Bisexual & Transgender eBooks > Romance > Bisexual Romance 3 1 etc. © by K-lytics.com and Newton Production UG ebook market intelligence for success 15 of 79 Sales vs. Competition of Categories used by Top 100 Books in the Target Market K-LYTICS STRATEGY MAP Competitive Bestsellers 10 ID Category Sub-category Sub-subcategory Hot Mainstream Romance > Holidays 322 Romance Clean & Wholesome 323 Romance Collections & Anthologies 324 Romance Contemporary Hot Niches 325 Romance Fantasy 324 327 Romance Historical Romance 1427 100 328 Romance Holidays 334 329 Romance Inspirational Hot Cells 1424 331 Romance Military 331 332 Romance Multicultural & Interracial 338 334 Romance New Adult & College 328 1229 337 Romance Science Fiction 1271 325 329 338 Romance