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It will also increase the literacy rate of rural population. Their The paper examines the individual small business education and self-employment will prosper the community, association with success factor. It is important to understand thus, increasing their standard of living. the external, internal, and motivational factors responsible for business start-up, the barriers faced during the initial and The following characteristics are generally continuous stages of trading and the advice and assistance associated with rural industry: available to entrepreneurs. i. Very low investment; ii. Use of traditional skills; This paper is aiming in explaining the main factors iii. Decentralized production system; are related to success of different business category and also iv. Products are either essential mass analyse problem suffered by entrepreneurs in small consumer goods or handicrafts; industrial business in rural area of Rajsamand District. v. Use of locally available raw-material (in a Based on a random sampling 95 enterprisers are selected. few cases); vi. Cater to limited markets; This place is famous for different type of cottage vii. Product are famous for their uniqueness industries and artisan product, but due to lack of entrepreneurial training and marketing of product they are About Rajasthan and Rajsamand not expanding their business in large scale. This paper tries to give some suggestion on basis of findings observed at the Rajasthan is renowned for its cottage and small scale time of survey. industries in rural ares. Natural geography of Rajasthan is not suitable for agriculture and heavy industries because of Keywords: Rural entrepreneur, Success factor, marketing, acute shortage of water resources. Training People have Rajasthan have adopted for cottage industries Introduction for centuries to earn their bread. Large number of skilled artisans runs various cottage industries in Rajasthan and The cities are already concentrated with produces handmade products. industrialization and this makes growth of rural entrepreneurship more essential. Rural industries are labor- Gems and Jewelry, Paintings, Marble statues and other intensive, thus, providing a clear answer to the growing products, Carpets, Blue Pottery, Metal and Wooden works, problem of unemployment. Development of rural industries Garments and Fabrics are some of the handmade products through rural entrepreneurship has high scope of that attracts tourists and local people for window shopping. employment generation. There are great gaps and disparities in income of rural and urban people. Rural entrepreneurship These handmade products are shopping attraction of the can fill these gaps. Provision of more infrastructural overseas and indigenous tourists and a good business for facilities like power, roads, bridges etc. in rural area can local traders. help urban people migrating to rural areas and stop rural people migrating to cities in search of jobs. Rural Rajsamand District is a district of the state of Rajasthan in entrepreneurship can control concentration of industry in western India, 67 Km north of Udaipur and 352 KM south cities and promote regional development in a balanced way. of state capital - Jaipur on N H W - 8. Rajsamand is located Rural Indians are rich in traditional art, handicrafts etc. They between latitudes 24o 46' to 26o 01' N and Longitudes 73o can exploit this art commercially by manufacturing products 28' to 74o 18' E. Administratively Rajsamand is divided in like toys and doll making, batik work, gulal-rangoli, to 7 Sub-divisions, 7 Tehsils and 7 blocks. There are 205 painting, mehendi (Hina) and the like artistic activities. Gram Panchayats and 237 Patwar Circles. Kankroli, Other than these, growth of rural entrepreneurship can Rajnagar, Charbhuja, Nathdwara, Bhim, Railmagra, reduce poverty, growth of slums, pollution in cities, and Kelwara, Amet and Deogarh are some of the major towns of ignorance of inhabitants. Rural industrialization can awaken the district. the youth and expose him to various avenues open to them www.theinternationaljournal.org > RJSSM: Volume: 01, Number: 11, Mar-2012 Page 1 Total population of the Rajsamand district is 9,87,024 of Table:1 Annual Income which 4,93,459 male and 4,93,565 female. This district has Business N Mean SD F Df Res a male to female ratio of 1000:1000. Category ult Handicraft 1 97153. 50327. 2. 6, NS Rajsamand is renowned for its marble and has several 3 85 01 02 80 prominent large and medium scale industries including Marble 1 13100 89192. Marble, Tyre and Zinc. 8 0.00 46 Cottage & Artisan units based on handloom, leather, Others 2 77409. 37178. terracotta & livestock are other major attractions. The items 2 09 67 having export potential are terracotta, silver miniature, and Painting and 1 10200 30776. decorative marble articles etc. If we talk about rural Mukut Shringar 6 0.00 61 entrepreneurship in rajsamand district then mostly they are Rose Production 5 86000. 22472. engaged in marble work, terracotta, silver miniature, rose 00 21 products, mehndi and painting. Silver Art 1 13880 10547 0 0.00 6.49 RESEARCH DESIGN AND METHODOLOGY Taracota 3 66666. 20816. 67 66 The research has been conducted keeping in mind the objective of the study. The Study was restricted to These hypotheses were tested statistically by using Rajsamand district. This is the well developed area for rural f-test at 5% to 1% level of significance with degree of entrepreneur and so many small scale and cottage industries freedom given in Table. The above null hypotheses cannot are organized. Some of the businesses are marble, silver be rejected. Hence, business category has no impact on minakari, terracotta, handicraft, painting and mukut annual income. Every type of rural producers generates shringar and rose production. annual income at same level and there is no effect of type of business on income. Table shows that there is non The Research design chosen for this study was exploratory significant relationship between any business categories and research design. The main objective was to analyse the annual income. which product is associated with the success factor of entrepreneur and explore current status of marketing and H2: There is no significant relationship between business other business related problems of rural producers, suppliers category and investment. and artisans. Data has been collected both from primary and Table:2 Investment secondary sources. 160 questionnaires were administrated to Resu different rural entrepreneur of area undertaken for the study, Business Category N Mean SD F df lt out of which researchers could collect 95 useful filled 1 208125. 151094. questionnaires due to time and distance constraints as many Handicraft of them were remotely located. 6 00 62 1 573055. 342912. Marble The questionnaire covers all aspect of successful 8 56 01 2 310375. 491823. entrepreneur. The first part cover the demographic profile of Others respondent and second part covers the internal and external 0 00 64 Painting and Mukut 1 175000. 69522.1 3.6 6, factor affecting success of entrepreneur. ** Shringar 6 00 8 6 83 172000. 117983. OBJECTIVE Rose Production 5 To study what type of business done by 00 05 rural entrepreneur and with investment & 1 271000. 229863. Silver Art income. 2 00 60 To study the association of business 40000.0 17320.5 Taracota 3 category with success factors of 0 1 entrepreneur. The hypothesis can be rejected at 1% level of significance. To give suggestions to promote the Table depicts that there is significant relationship between business in rural area. type of business and investment. It means that