BOROBUDUR-YOGYAKARTA-PRAMBANAN BASELINE SUPPLY & DEMAND, MARKET DEMAND FORECASTS, AND INVESTMENT NEEDS MARKET ANALYSIS AND DEMAND ASSESSMENTS TO SUPPORT THE DEVELOPMENT OF INTEGRATED TOURISM DESTINATIONS ACROSS INDONESIA WORLD BANK SELECTION #1223583 ACKNOWLEDGMENTS PREPARED BY: FOR: WITH SUPPORT FROM: ii TABLE OF CONTENTS ACKNOWLEDGMENTS ............................................................................................. ii TABLE OF CONTENTS ............................................................................................. iii TABLE OF FIGURES .................................................................................................. vi INTRODUCTION ........................................................................................................ 1 BASELINE DEMAND & SUPPLY ............................................................................... 4 1. DESTINATION CHARACTERISTICS ..................................................................... 5 1.1 GEOGRAPHY ......................................................................................................................................... 5 1.2 CLIMATE ................................................................................................................................................. 6 2. DESTINATION DEFINITION................................................................................... 7 2.1 JOLOSEMAR ROAD MAP OF TOURISM DEVELOPMENT (TWC) ....................................... 7 2.2 KEY ATTRACTIONS & TOURISM AREAS .................................................................................... 8 2.3 CONCLUSIONS ON ATTRACTIONS ......................................................................................... 21 3. VISITOR ARRIVALS & DEMOGRAPHICS ............................................................ 22 3.1 FOREIGN VISITORS ........................................................................................................................... 22 3.2 DOMESTIC VISITORS TO THE DESTINATION ....................................................................... 28 3.3 VISITORS TO BOROBUDUR & PRAMBANAN TEMPLES ...................................................... 30 3.4 VISITOR SENTIMENT, LIKES AND DISLIKES ............................................................................. 33 3.5 TOURISM PROMOTION / DESTINATION MARKETING ..................................................... 37 3.6 CONCLUSIONS ON VISITOR ARRIVALS & DEMOGRAPHICS .......................................... 38 4. ACCESSIBILITY HIGHLIGHTS.............................................................................. 39 4.1 EXISTING MODE OF TRAVEL AND VISITOR’S MOVEMENT ............................................. 39 5. HOTELS & LODGING OPTIONS (AMENITIES) ................................................. 42 5.1 VOLUME OF ROOMS ....................................................................................................................... 42 5.2 PERFORMANCE ESTIMATES .......................................................................................................... 44 5.3 HOTEL FACILITIES ............................................................................................................................. 50 5.4 CONCLUSION ON EXISTING HOTEL SUPPLY ...................................................................... 54 6. SMES: SUPPORTING TOURISM INFRASTRUCTURE (AMENITIES) .............. 56 6.1 INDEPENDENT FOOD & BEVERAGE .......................................................................................... 56 6.2 TRAVEL AGENCIES ........................................................................................................................... 57 6.3 TOURISM SERVICE PROVIDERS .................................................................................................... 57 6.4 CONCLUSIONS ON SMES SUPPORTING TOURISM ACTIVITIES ..................................... 58 7. INVESTMENT ANALYSIS ...................................................................................... 59 7.1 DIRECT INVESTMENT ...................................................................................................................... 59 7.2 KEY PLAYERS / INVESTORS ............................................................................................................ 61 7.3 INVESTMENT SENTIMENT: DOMESTIC & FOREIGN INVESTORS .................................... 61 8. SKILLS ASSESSMENT ............................................................................................. 64 iii 8.1 WHAT SKILLS EXIST? ....................................................................................................................... 64 8.2 SKILLS GAPS ......................................................................................................................................... 64 8.3 TRAINING SCHOOLS ...................................................................................................................... 64 DESTINATION SWOT & VISION .......................................................................... 67 9. DESTINATION SWOT ........................................................................................... 68 9.1 STRENGTHS ......................................................................................................................................... 68 9.2 WEAKNESSES ...................................................................................................................................... 68 9.3 OPPORTUNITIES ................................................................................................................................ 69 9.4 THREATS ............................................................................................................................................... 69 10. DESTINATION VISION STATEMENT ................................................................. 70 10.1 RECOMMENDED DESTINATION VISION ............................................................................. 70 MARKET DEMAND FORECASTS ........................................................................... 71 11. FUTURE MARKET DEMAND ANALYSIS............................................................. 72 11.1 INTRODUCTION: METHODOLOGY ..................................................................................... 72 11.2 PRIORITY MARKETS FOR THE DESTINATION ................................................................... 72 11.3 SCENARIOS ..................................................................................................................................... 75 11.4 BUSINESS AS USUAL SCENARIO .............................................................................................. 74 11.5 BEST CASE SCENARIO ................................................................................................................. 78 11.6 ECONOMIC IMPACT (BUSINESS AS USUAL VS. BEST CASE) ........................................ 83 INVESTMENT NEEDS ............................................................................................... 86 12. AMENITIES: KEY RECOMMENDATIONS ........................................................... 87 12.1 FORECASTING FUTURE SUPPLY NEEDS .............................................................................. 87 12.2 SUPPORTING TOURISM INFRASTRUCTURE ...................................................................... 90 13. STAFF REQUIRED & SKILLS NEEDED ................................................................ 94 13.1 ACCOMMODATION STAFF REQUIRED ............................................................................... 94 13.2 ADDITIONAL DESTINATION STAFF REQUIRED .............................................................. 95 13.3 CONCLUSIONS ON STAFF VOLUME .................................................................................... 97 14. TRANSPORT INFRASTRUCTURE BASELINE & NEEDS .................................. 98 BASELINE ........................................................................................................................... 98 14.1 ROAD TRANSPORT ..................................................................................................................... 98 14.2 RAILWAY TRANSPORT............................................................................................................ 109 14.3 AIR TRANSPORT ........................................................................................................................ 111 14.4 SEA TRANSPORT ........................................................................................................................ 116 TRANSPORT INFRASTRUCTURE INVESTMENT NEEDS ....................................... 118 14.5 FUTURE MODE OF TRAVEL ................................................................................................... 118 14.6 AIR TRANSPORT ........................................................................................................................ 120 14.7 ROAD TRANSPORT NEEDS ................................................................................................... 121 14.8 RAILWAY TRANSPORT............................................................................................................ 125 14.9 SEA TRANSPORT ........................................................................................................................ 125 15. BASIC CAPACITY INFRASTRUCTURE (AMENITIES) .................................... 127 BASELINE ........................................................................................................................