USATF TODAY VOLUME 8, ISSUE 2 # DECEMBER 4, 2009 # INDIANAPOLIS, INDIANA Jenner stuns crowd by telling USATF to gamble, cheat, lie and steal 1976 Olympic decathlon gold medalist and patriarch to goal of “85 in 75”—reaching 8,500 points in 1975—and the Kardashian clan on E!’s hit show, Keeping Up with the “86 in 76”, Jenner began to doubt himself when he failed to Kardashians , Bruce Jenner delivered the keynote speech at reach 8300 points in his first two competitions. He felt like the 2009 USATF Annual Meeting. something was missing after no-heighting in the pole vault Jenner spoke about how, growing up, he learned a lot at the 1975 national championships. He had to figure out about himself through track and field. In his first ever race, what that was. against his entire school, Jenner beat everyone. And got He realized that winning the elusive Olympic gold medal hooked on running in the process. He learned to find the was THE most important thing in his life. It was everything “Champion Within”. to him. That one realization, that one Finding it, according to Jenner, change in attitude, changed everything. is a two-part process. First, you need In his next competition, Bruce scored to take your goals and turn them 8524 points to set the world record. In into decisions. At the 1972 Olympic 1976, he won the Olympic Trials in a Games, as Jenner watched the de - world record 8542 and went on to win cathlon gold medal ceremony, he the Olympic gold with another world realized that his #1 goal was to win record, 8634, reaching the 8600 mark. the gold in 1976. At that moment, he Jenner believes that it is important decided to dedicate the next four years to make decisions about where we to achieving that goal. want USATF to go, saying that there The next step is to commit 100% are four keys to USATF’s success: to that goal. In 1974, Bruce was well “gamble, cheat, lie and steal.” Gamble F on his way to achieving his goal of T by taking risks. Cheat by surrounding A S winning the gold medal. He was U yourself with good people. Lie in the ranked #1 in the world and there were Bruce Jenner with Joanna Hayes and arms of people you love. And steal only two years to go. Setting another Allyson Felix. every moment of happiness you can. Hightower and Strategic Plan Stars of Opening Session The 2009 USA Track & Field athletes and administrators who Annual Meeting began Thursday chart the future of the sport. morning with the event’s Opening Hightower began by introducing Session at the Downtown Westin the USATF Board of Directors who, Hotel in Indianapolis. USATF over the last 11 months, have worked Chairman and President, Stephanie on developing a comprehensive F T A Stephanie Hightower Hightower welcomed approximately strategic plan. The plan lays out S U 1,000 volunteers, officials, coaches, CONTINUED ON PAGE 2 # 1 # Hightower and Strategic Plan Stars of Opening Session (CONTINUED) the organization’s mission, vision Hightower went on to say, organization, to decrease potential and strategies through the next “during our meetings, we have liability for volunteers and the na - Olympiad. “This plan will help us been focused on continuing the tional office, and to establish clear envision a hope for the future and de - work this body started in 2008 when lines of accountability that would velop a plan for how best to achieve this membership passed governance nurture and ensure the implementa - it,” said Hightower as she introduced reform that primarily dealt with tion of best practices. However, our the plan. “This action plan will engage establishing changes that would biggest accomplishment this year every constituency group in a mean - bring clarity to business-related has been the development of a new ingful and constructive way.” decision-making within the strategic plan.” NEW STRATEGIC PLAN USATF Chief Operating Officer Mike McNees presented the full plan to USATF membership, as follows: USA TRACK & FIELD MISSION STATEMENT: Develop a Track & Field brand that resonates USA T rack & Field drives competitive excellence with consumers and popular engagement in our sport 1. Expand media presence by strategically targeting select platforms 2. Improve and expand our products VISION (WHAT WE WILL LOOK LIKE IF WE ARE 3. Determine, develop and disseminate our message SUCCESSFUL): to targeted customers • We fully support our athletes with resources and 4. Establish sport in popular culture programs • All our constituencies work together to support our Develop an aggressive business model that sport’s success creates and exploits monetizable assets. • Our business model showcases our sport in innovative 1. Inventory current assets and lucrative ways 2. Develop list of non-traditional opportunities • The public and the media respect and are drawn to (media, sponsorship, lifestyle) our sport 3. Retain skills or resources to find these things • Our athletes consistently outperform the competition 4. Develop event presentation plan that maximizes • We have the resources to achieve our mission commercial value 5. Start development of working model for organiza - tion/athlete relationship STRATEGIES (How will we get there ?): Develop a culture and systems that maximize competitive excellence and a superior profes - Build transparent and accountable organiza - sional experience tional model that values all constituencies 1. Include all relevant constituencies in developing 1. Management models new paradigm of ethical, a High Performance Plan transparent, accountable behavior 2. Create approaches for identifying and supporting 2. Describe the new organizational model future athletic talent 3. Communicate with membership 3. Establish preferred standards and systems for 4. Favorable recommendation event operations 1. Law & Legislation Committee 4. Clearly define and communicate athlete services 2. Associations as high mutual benefit 3. Volunteer Advisory Committee 5. Institutionalize procedures and education to 5. Two-thirds Vote Membership in December assume a drug-free sport # 2 # 2009 USATF PRESIDENT’S AWARDS WINNERS Tim Baker Potomac Valley Association; Men’s Track & Field and Law & Legislation Committees Fred Finke Florida Association; Elite Athlete High Performance Chair Joanna Hayes Olympic gold medalist; Logan addresses Athletes Advisory Committee; State of the Sport Athlete Mentor USATF CEO Doug Irene Herman Logan on Thursday Pacific Association; Official gave the first half of his "State of the Sport" Glenn Latimer speech at the Opening Illinois Association; Men’s Long General Session of Distance Running Chair and Coach USATF's 2009 Annual Meeting in Indianapolis. An account of how Lionel Leach USATF performed against New Jersey Association; its stated goals for 2009, Youth Chairman N A I the speech also provided N O G early details of USATF's E Dexter McCloud R O proposed 2010 budget and E Georgia Association; H T a new "Challenge Grant" Doug Logan funding program. Athletes Advisory Committee The full text of Logan's speech and be found at his "Shin Splints" blog: Ginger Mulanax https://www.usatf.org/about/leadership/ShinSplintsBlog/ Ozark Association Janet Smith Oklahoma Association; Masters Athlete Anne Timmons Montana Association # 3 # F T A S U SHUTTLE SCHEDULE : S O T O Friday, December 4 H P H T Hyatt to NIFS Hyatt to Warehouse O B 10:00 am 10:30 am 11:00 am 11:30 am 12:00 pm 12:30 pm 1:00 pm 1:30 pm 2:00 pm 2:30 pm 3:00 pm 3:30 pm 4:00 pm 4:30 pm Re turn Shuttles from NIFS to Hyatt at 11:15 am, 12:15, National Track & Field Hall of Famer and 1976 Olympic 1:15, 2:15, 3:15, 4:15, and 5:15 pm decathlon gold medalist Bruce Jenner appeared on the Bob Re turn Shuttles from Warehouse to Hyatt at 11:45 am, & Tom Show Thursday morning just prior to giving the 12:45, 1:45, 2:45, 3:45, 4:45 and 5:45 pm keynote address at the opening session. Saturday, December 5 Hyatt to NIFS Hyatt to Warehouse 10:00 am 10:30 am 11:00 am 11:30 am 12:00 pm 12:30 pm 1:00 pm 1:30 pm Re turn Shuttles from NIFS to Hyatt at 11:15 am, 12:15, 1:15 and 2:15 pm Re turn Shuttles from Warehouse to Hyatt at 11:45 am, 12:45, 1:45 and 2:45 pm **Shuttles pick up and drop off at the HYATT At Win With Integrity , Joanna Hayes, Allyson Felix, Hyleas Fountain, Gwen Wentland and Joel Brown encouraged local students to live healthy, active, and honorable lifestyles. OFFICIAL USATF SPONSORS JESSE OWENS HALL OF FAME DINNER Reception: Saturday 6:30 pm Hyatt Ballroom Ceremony: Saturday 7:30 pm Hyatt Ballroom Tickets are available for purchase on-site. You may purchase seats individually for $60. OFFICIAL SUPPLIERS HAVE COFFEE WITH USATF BOARD OF DIRECTORS AND USATF CEO Saturday, Dec. 5th from 2:00 pm – 3:30 pm Westin, Chamber Room # 4 #.