ANNEX_Design Seoul Report UNESCO CITY OF DESIGN SEOUL DESIGN SEOUL REPORT ABOUT SEOUL Location At 126 degrees east longitude and at 37 degrees north latitude Climate Seoul has clearly distinguished 4 seasons of Spring, Summer, Fall, and Winter with the average temperature of 12.2°C. During the summer season, the temperature in the city may reach as high as 38.4°C with temperature falling as low as -19.2°C during the winter, showing significant climatic changes between the seasons. The average rainfall in Seoul remains steady at 1,344.2mm per year, which is somewhat higher than the average rainfall in penin- sulas. The majority of the rainfall, approximately 70%, is concentrated during the months of June through September. Other than this rain season, Seoul boasts clear weather throughout the year with blue sky as part of Seoul’s beautiful and renowned sceneries. Area The total surface area of Seoul is 605.52m2, which makes up 0.6% of the entire surface area of Korea. The city is mainly divided into to regions of Gangbuk and Gangnam, separated by the Hangang. The Gangbuk occupies 297.97m2 (49.2%) and Gangnam takes up 307.55m2 (50.8%) of Seoul. The satellite cities of Gyeonggi-do, Goyang-si, Yangju-gun, and Euijungbu-si are situated to the north of Seoul. To the East, the Seongnam-si, Gwacheon-si and Anyang-si borders Seoul and to its west, Gwangmyeong-si, Bucheon-si and Kimpo-si are positioned. Bordering Cities And Counties Gyeonggi-do: Goyang city, Yangju-gun (county) and Euijeongbu city to the north: Namyangju city, Guri city, Hanam city to the east; Seongnam city, Gwacheon city, Anyang city to the south; Gwangmyeong city, Bucheon city, and Gimpo city to the west. Population The population of Seoul, according to the March 2009 census, is 10,492,176, which is 1/4 of the entire population of Korea. The female population was at 5,317,521, which is slightly higher than the male population of 5,174,655. As of March 2009, expatriates residing in Seoul amounted to 266,268, which is about 2.2% of the city’s population, and this is ap- proximately 7% increase from previous year. The expatriates are the nationals of over 90 different countries and they have formed a various small multi-cultural communities within Seoul. Origin of Name The origin of Seoul comes from the ancient Korean word, Seorabul or Seobul, which means the capital. Administrative Organization 1 Mayor, 3 Vice Mayors, 12 Offices, 10 Bureaus, 64 Divisions, 3 Headquarters and 76 Affiliated offices. Administrative Districts There are 25 administrative-gu’s (similar to counties in US) and 436 administrative dong’s (similar to townships in US). Mountains There are total of 8 mountain ranges in Seoul with Bugaksan to the north, Naksan to the east, Inwangsan to the west, and Namsan on the south, making up the major mountain ranges in the city. To the outer boundary of the city, there are Bukhansan to the north, Yongmasan to the East, Dukyangsan to the west, and Gwanaksan on the south. River Hangang (River) Budget The budget for FY 2009 for the Seoul Metropolitan City is 21 trillion, 46.9 billion KRW. (approx. 16.19 billion USD; 1 USD = 1,300 KRW) The breakdown of the budget, excluding the wages and administrative operation expense, is as follows. Table of Contents Seoul Design Assets 006 General Information of Design 020 Design Institutes and Organizations Cultural Infrastructure Design Infrastructure Design Industry Expansion of Design Culture Design Education Divisional Information of Design 132 Architecture Interior Design Communication Design Industrial Design Fashion Design Sustainable Design Design Chronicle of Korea 170 Seoul Design Assets Seoul Design Assets The Seoul Design Asset Project is an initiative to introduce the “Path to New Uniquely Seoul” to the world. The projects analyz- es which images of Seoul, both present and future, should the city project to the world and how should the city position itself to distinguish itself from the other cities in phases. The Seoul design assets were selected among diverse candidates including the Gyeongbukgung and 4 other major palaces, 4 major gates of Seoul including the Namdaemun(Southern Gate), Namsan Seoul Tower, Hangang, Hangeul, and Cheong- gyecheon. These candidates were reviewed in terms of their representation of Seoul’s image, design elements, creativity, inno- vation effects on recreation, artistic values in itself, cultural tourism value, and connection with cultural tourism attractions or products. The overall assessment under all of the aforementioned criterions were made by the selection committee and Seoul’s representative design assets were selected. The selected assets were then presented in exhibitions in both Korea and in other countries to present to countless foreign visitors to Seoul as well as to show the world, the Uniquely Seoul. These design assets also related their values as commercial assets and utilized in diverse applications including as the contents for exhibitions. 8 UNESCO CITY OF DESIGN SEOUL Gyeongbokgung (Palace) · The kings’ main palace during the Joseon Dynasty situated in Jongno-gu, Seoul, on the Sejongro (street) ·Designation Number: Historical Landmark # 117 (designated on January 21, 1963) ·Period: Constructed in 1395 (4th Year of the King Taejo) • It was the kings’ main palace during the Joseon Dynasty and is today Korea’s representative palace in terms of application of organic space system between the architectural style and structure. • Although the main areas of the palace were symmetrically designed in accordance with the geometric orders, the satellite structures were positioned in non-symmetric order to create harmonious beauty of change and unification • It is recognized to express a very unique architectural concept with its expressions of universe, time, and space Gwanghwamun ·The main gate for the Gyeongbokgung King’s Palace ·The uniqueness is that to the side of the main gate is the Hongyaemun ·Period: Originally constructed in 1395, renovated in 1865, and then restored in 1968 • As of 2009, restoration project is undergoing to restore the reconstructed (1968) reinforced concrete structure of Gwanghwamun to the form held at after the restoration during the King Gojong Era (1865) • The name Gwanghwamun means the gate that emits light and is the landmark of the downtown Seoul • Symbolic architectural structure that expresses the urban design philosophy of the Joseon Dynasty National Museum of Korea ·Period: Originally established in 1945 in Gyeongbokgung, it was reopened in 2005 in the current building located within the Yongsan Family Park ·Possession: Over 135,000 artifacts. The largest and a representative museum of Korea • The treasure warehouse with Korea’s largest cultural and design source. The museum concentrates on the asset management through preservation and exhibition of cultural artifacts • Introduces and reinterprets Korea’s culture. Plays leading role in introducing Korean culture through various exchanges with cultures of other nations and through various exhibitions Deoksugung (Palace) ·Designation Number: Historical Landmark #124 (designated on January 18, 1963) ·Period: 1593 (26th Year of King Seonjo of Joseon Dynasty), 1897 (1st Year of King Gojong Gwangmu) ·Size / Structural Type: 19,115 pyong / stone stylobate and brick structure • Holds historical and geographical significance as the central location for the formation of the Republic of Korea • Elevated from Jeongneung Temporary Palace to King’s Palace. It is the last King’s Palace of the Joseon Dynasty and was the first palace to have western style building constructed within the palace walls • It is the cultural heritage that signifies the people’s determination of reclaiming the national rights and independence Horangi (Tiger) ·Carnivorous feline ·Last seen in 1929 in the Daeduksan (Mt.) in Gyeongju and never spotted again • Since the past, the tiger were recognized not as a dangerous animal that fed on people but as a friendly and protective animal. Symbol of Korean people • Expressed in friendly manner as the Wangbumi, the character of Seoul, and as the Hodori, the mascot of the 1988 Seoul Olympic Games • Korea has special relationship with tiger, to the extent that a famous writer named Nam-seon Choi once stated that Joseon is the Tiger Nation. Design Seoul Report 9 Minhwa (Folk Cartoons) · Expresses the trend of the traditional communication. Practical stories created to express the daily life or in accordance with the tradi- tional practices ·Period: Late Goryeo ~ Post Joseon Dynasty ·Holds abundant humors and satires of Korea • The minhwa was a form of communication that was popular from the late Goryeo to post Joseon Dynasty, and has become the con- tents of today’s graphic design • Created and used in accordance with the daily life environment, accessories, and traditional practices of average citizens • The significant characteristics of minhwa is that it possesses simultaneousness that surpasses the time and space within a single scene, formation that highlights the subject without correlations to perception theory, and textual quality that possess all the factors of the picture • It displays the generousness of Korea’s ancestors that well-wishes others as if to communicate within a single scene. Bojagi (Wrapping Cloth) · Material: Pieces of cotton cloth and silk ·Size: width 54.8cm, length 55.3cm ·Pattern: plants and flowers • Unlike the bags used in the West, the bojagi holds flexibility to change conform to the shape of its contents and has outstanding us- ability as a secondary