Sustainability in Sports, Events MENA & Tourism in MENA A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 2 CONTENTS 1 Background & Research Methodology 2 MENA Country Overviews 3 Sustainability in sports, events and tourism 4 Sport and events in MENA 5 Sustainability in sport and events in MENA 6 Conclusions CONTACT Sara Eddleston Head of Sport Consumer T: +44 7384 832 212 E: [email protected] A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 3 MENA Background & research methodology 1 A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 4 MENA Key Areas of Exploration Josoor Institute commissioned YouGov Sport TUNISIA MOROCCO to understand sustainability and its positioning ALGERIA KUWAIT BAHRAIN EGYPT within the sports, events and tourism industry QATAR SAUDI ARABIA UAE OMAN in the Middle East and North Africa. This report will focus on these 3 key areas of exploration. Sustainability and what it Sports, events & tourism Sustainability within sports, means across the region across the region events & tourism A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 5 MENA Methodology Research for this project was conducted in 2 phases: IN DEPTH INTERVIEWS DESK RESEARCH › Face to Face/Telephone interviews › Supporting data for the report will be sports and events industry executives provided by desk research › Interview length 15 minutes › All sources for the desk research will be credible and verifiable › 70 Industry professionals interviewed across the 10 MENA countries reviewed A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 6 MENA MENA Country Overviews 2 A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 7 MENA Middle East & North Africa (MENA) 10 Countries covered A vast area spanning three continents, the MENA region comprises countries that hold many resource and cultural similarities. Of the countries covered within this report, the point of greatest note is the comparatively larger populations in the North African area vs those in the Middle East. Gulf Cooperation Council (GCC) Population in North Africa Country MOROCCO TUNISIA millions Population Country Kingdom of in millions 34.2 ALGERIA KUWAIT Saudi Arabia BAHRAIN Egypt 104.1 EGYPT QATAR United Arab Emirates 10.0 SAUDI UAE ARABIA Algeria 43.0 OMAN Oman 4.7 104.1 Morocco 35.6 Kuwait 3.0 Tunisia 11.7 43.0 Qatar 2.4 35.6 34.2 11.7 10.0 4.7 3.0 2.4 1.5 Bahrain 1.5 Egypt Algeria Morocco Kingdom of Tunisia United Arab Oman Kuwait Qatar Bahrain Saudi Arabia Emirates Source: Desk Research A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 8 MENA Its people Young, expat and male are characteristics of GCC countries, the exceptions being Saudi Arabia and Oman where locals are in the majority. With still very young populations, North African countries are essentially local and this is therefore reflected in a more even gender balance. GENDER AGE LOCAL VS EXPAT POPULATION Saudi Arabia 58% 42% Saudi Arabia 31% 7% 19% 20% 13% 9% Saudi Arabia 62% 44% UAE 69% 31% UAE 19% 7% 33% 23% 12% 7% UAE 12% 88% Oman 66% 34% Oman 27% 6% 32% 19% 9% 7% Oman 56% 44% Kuwait 61% 39% Kuwait 27% 5% 14% 24% 19% 12% Kuwait 30% 70% Qatar 75% 25% Qatar 17% 8% 34% 21% 13% 7% Qatar 12% 88% Bahrain 65% 35% Bahrain 24% 5% 30% 21% 11% 9% Bahrain 46% 54% Egypt 51% 49% Egypt 42% 8% 16% 13% 9% 12% Egypt 99% 1% Algeria 51% 49% Algeria 37% 7% 17% 15% 10% 14% Algeria 100% 0% Morocco 50% 50% Morocco 35% 8% 16% 14% 11% 17% Morocco 100% 0% Tunisia 50% 50% Tunisia 31% 7% 16% 16% 12% 19% Tunisia 100% 0% Male Female Less than 18 18-24 25-34 35-44 45-54 55+ Local Expat Source: Desk Research, YouGov Panel A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 9 MENA Its people GCC countries tend to be large workforce importers, many of which are male and EMPLOYMENT (SELECTED COUNTRIES) therefore account for the apparent gender imbalances. The polar opposite situation is the case in North Africa where employment is a challenge, particularly so for women and the ALGERIA increasing young population entering workforce age. EMPLOYED 41% 15% 67% POPULATION BY NATIONALITY (SELECTED COUNTRIES) (2019) Qatar UAE KSA 22% 27% 62% EGYPT EMPLOYED 46% 22% 71% 13% 17% 13% 13% 12% (2019) 13% 9% 12% 7% 7% 7% 4% 6% 5% 4% 3% 3% 9% 2% 5% 4% 4% 3% 3% 3% 2% 2% MOROCCO EMPLOYED 45% 21% 70% Iran UAE Arab (2020e) India Saudi China Egypt Qatari Indian Egypt Nepal Indian Syrian Nepali Others Filipino Yemeni Pakistan Pakistan Egyptian Sri Lanka Sri Sri Lanka Sri Sri Lankan Sri Philippines Philippines Indonesian Bangladesh Bangladesh Bangladeshi Other/various Source: Desk Research, YouGov Panel A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 10 MENA Economies Hydrocarbons are major contributors to GDP across MENA, the Middle East especially. For many, a more diversified economy is the future route to growth and some countries are further along this path than others. With the exception of Algeria, the North African countries within this report have been highly diversified for some time largely as there are less (known) oil reserves. HYDROCARBON % OF GDP 2019 LEVELS OF DIVERSIFICATION * Qatar 58% Kuwait 48% Saudi Arabia 44% Oman 34% Kuwait UAE Oman Morocco UAE 30% Bahrain 20% Algeria Qatar Saudi Arabia Bahrain Tunisia Egypt Algeria 20% Egypt 11% Tunisia 3% Low DIVERSIFICATION High Morocco 0% * Based on YouGov Sport analysis only Source: YouGov Sport, Desk research, Statista, World Bank A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 11 MENA Outlook A varied economic decade experienced across countries; not all have been affected by the same market challenges, with the exception of the current global COVID-19 situation. Only Egypt is forecast to remain in positive growth in 2020. GDP GROWTH 25 2008 Global Financial 20 crash 15 2014 onwards Oil market 2020 10 challenges COVID-19 5 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020F -5 2011 Arab Spring -10 United Arab Emirates Bahrain Algeria Egypt, Arab Rep. Kuwait Morocco Qatar Saudi Arabia Tunisia Oman Source: YouGov Sport, World Bank A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 12 MENA Sustainability in sports, events and tourism 3 A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 13 In a counter balance to what has gone before, ‘clean’ energy and MENA sustainability are core themes for many. Due to a known precarious over-reliance on hydrocarbons (both supply and price), many countries have launched diversification ‘Visions’ for future survival and growth. UAEs VISION PILLARS SAUDI ARABIA’S VISION GOALS UNITED IN UNITED IN KNOWLEDGE RESPONSIBILITY A VIBRANT A THRIVING AN AMBITIOUS SOCIETY ECONOMY NATION An ambitious and confident A competitive economy driven nation ground in its heritage by knowledge and innovation Culture and Employment, women Non-oil revenues, entertainment, sports, in the workforce, government increase Umrah international effectiveness, househol visitors, double the competitiveness, d savings and income, UNITED IN UNITED IN number of UNESCO Public Investment non-profits and PROSPERITY DESTINY heritage sites, Fund, foreign direct volunteering improve life investment, non-oil expectancy exports A nurturing and sustainable A strong union bonded by environment for quality living common destiny Source: Desk Research, Vision 2021.ae, Vision 2030 National Transformation Plan A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 14 MENA Apart from ‘sustainability’, other common themes are ‘national identity’, ‘governance’, ‘people development – health & education’. OMAN’S VISION 2040 PILLARS KUWAIT’S VISION 2035 PILLARS ECONOMY AND PEOPLE AND SOCIETY DEVELOPMENT GLOBAL HIGH QUALITY CREATIVE HUMAN POSITIONING HEALTHCARE CAPITAL › Developing national technical & › Ensure balanced Governates’ entrepreneurial capabilities development › Enhance family & community health › Build world class infrastructure & and well-being liveable cities › Uphold the Omani identity & heritage › Creating wealth through economic SUSTAINABLE diversification & private sector DEVELOPED partnership LIVING INFRASTRUCTURE › Preserving environmental sustainability ENVIRONMENT GOVERNANCE AND ENVIRONMENTAL AND INSTITUTIONAL NATURAL SUSTAINABLE EFFECTIVE › Improve governance effectiveness and › Effective ecological systems which have DIVERSIFIED GOVERNMENT the Rule of Law flexibility to protect the environment and ECONOMY ADMINISTRATION sustain natural resources and support the national economy Source: Desk Research, First Voluntary Review of the Sultanate of Oman, Kuwait National Development Plan Development A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRIES · 15 MENA Apart from ‘sustainability’, other common themes are ‘national identity’, ‘governance’, ‘people development – health & education’. QATAR NATIONAL VISION 2030 BAHRAIN ECONOMIC VISON 2030 The Qatar National Vision 2030 is committed to maintaining harmony between economic growth, social development and environmental management in building a bright future for the people of Qatar. ECONOMY GOVERNMENT SOCIETY Robust economic An efficient and A just, thriving society HUMAN DEVELOPMENT SOCIAL DEVELOPMENT growth that benefits effective government the population Development of all Qatar’s people to Development of a just and caring