Ministry of Science and Higher Education of the Russian Federation The Ural State University of Economics RUSSIA IN THE GLOBAL WORLD: CHALLENGES OF THE XXI CENTURY Collection of articles of the First all-Russian Student Research Conference (with international participation) (Ekaterinburg, April 13, 2018) Ekaterinburg 2018 UDC 338(470)(082) LBC 65.050я4 Р76 Executive editor: I. I. Shurova, senior lecturer of the Business Foreign Language Department, the Ural State University of Economics Р76 Russia in the Global World: Challenges of the XXI Century [Text] : сollection of articles of the First all-Russian Student Re- search Conference (Ekaterinburg, April 13, 2018) / [executive editor I. I. Shurova] ; Ministry of Science and Higher Education of the Rus- sian Federation, Ural State University of Economics. – Ekaterinburg : published by Ural State University of Economics, 2018. – 205 pp. This is a collection of articles by Russian and foreign students and graduate students in English, German and French dealing with the modern trends of the world economy in the age of globalization, such as regionalization, digitalization, etc. It offers a forecasting development of national economies under the conditions of inequality in the modern globalized world. The authors also highlight specific issues with regard to event- management and logistics, give an insight into the effective management of the present. The conference materials can be of interest to students, graduate and post-graduate students engaged in scientific research and are appropriate for Business foreign languages training. UDC 338(470)(082) LBC 65.050я4 © Authors indicated in the contents, 2018 © The Ural State University of Economics, 2018 CONTENTS Section 1 Globalized Economy: Challenges and Prospects Adjaya Aïchath. Avantages et inconvénients de l’aide financière aux pays en voie de développement ......................................................................................6 Alperovich G. A. Specifics of customs procedure in imports ...................................11 Andrianova V. S. Customs policy of the Russian Federation and the Republic of Kazakhstan: differences in approaches to administration ...........................14 Andrushchenko V. A., Filimonova V. A. Accounting everywhere ..........................18 Bazhenova T. S. Digitalization of Belarus economy: prospects of the industry .......21 Bourkova M. D. Impacts économiques de la mondialisation ...................................24 Boyarnikova E. S. International corporate governance: global tendencies ..............28 Bulavina E. M. New era of economy .......................................................................32 Enani Ahmed. Le futur des professions dans le monde ...........................................36 Gbra Dalo Serge Peguy. Numérisation de l’économie mondiale: défis et op- portunités pour les pays de différents niveaux de développement ..................39 Ivanov A. V. Development of business process theory .............................................42 Kashinskaya E. S. Influence of digital economy on the competitiveness of Russia businesses .............................................................................................44 Khmelkov M. M. Inequality as stimulus to economic development ........................46 Kinzhagulova O. R., Morgach A. D. Digital transformation of global econ- omy: challenges and opportunities for countries with different level of economic development ....................................................................................50 Krasnoselova A. D., Skorodumova A. S. Les relations économiques interna- tionales entre la Russie et la France .................................................................52 Kryllo S. A. Problems of institutional regulation of international trade in glo- balized world ....................................................................................................55 Kunakayeva A. S., Tsvetkova A. A. Key technologies making global digital economy come of age ......................................................................................58 Kuzminykh E. A. Features and prospects of digitalization in global and Rus- sian economy ...................................................................................................62 Lochmatschewa Ju. P. Die digitale Wirtschaft in Russland ....................................66 Madanieva N. V., Ermolina I. V. La protection des droits intellectuels de la Fédération Internationale de Football Associations (FIFA) lors du contrôle douanier .............................................................................................69 Molodtsova A. V. Innovation strategy as means of stimulating economic growth 74 3 Morgach A. D., Kinzhagulova O. R. Strengths and weaknesses of globaliza- tion and regionalization. Challenges and possible solutions ...........................77 Panteleewa A. W. Perspektiven der digitalen Wirtschaft in Russland ......................79 Petrowa D. A. Die Globalisierung. Die Integrationsprozesse in der Weltwirt- schaft ................................................................................................................82 Pushkareva D. R. Comparative analysis of two manufacturing companies ............85 Razumova M. S. Globalization: pros and cons in various spheres of modern life 87 Reutova E. А. Bitcoin transforming global economy ...............................................91 Rybakowa D. A. Die Perspektiven und Probleme der Entwicklung der Eurasi- schen Wirtschaftsunion ....................................................................................95 Shapovalova Ju. I. “Resource curse”. How to avoid it? Lessons Russia ought to learn .............................................................................................................98 Silantyev A. E. Foreign investments in energy sector of Republic of Karelia........103 Smetanina A. A. Role of Karelia in development of Russian Arctic ......................107 Sterkhova A. A. Peculiarities of world market electric car promotion: chal- lenges and prospects of Russia ......................................................................111 Svintitskaya L. S. Digitalization of world economy: challenges and opportuni- ties for developed and emerging economies ..................................................114 Tchaikina М. S. Problems and prospects of logistics in Russia .............................119 Vetlugina T. V. Modernization – main approach to ensure economic crisis re- covery of Russian ...........................................................................................122 Vyalykh M. A. Die Bedeutung der EWR für die Erhaltung und Stärkung des wirtschaftlichen Potentials im postsowjetischen Raum .................................124 Zhakupov G. A. Mutual influence of economy and languages in globalized world ..............................................................................................................129 Section 2 Successful Management in the XXI Century Fakhretdenova E. V. Event-management and its development in Russia ..............132 Kazimova E. F. Principles of sustainable and successful music festivals man- agement ..........................................................................................................136 Konovalova Yu. V., Dolganova I. E. Status of event-management in Russia .......140 Kornienko E. K. Event management in Russia and abroad. Prospects of devel- opment ...........................................................................................................142 Каsimowa А. М. Event-Management in Deutschland (am Beispiel der Event-Agentur „Full-Service-Agentur“) ........................................................145 Ostanina K. E. Event marketing as efficient communication tool .........................149 Rizzi E. Market of organic cosmetics in Europe and Russia...................................152 Shishkina P. I., Shcherbakov N. S. Advertising in XXI century: types and tar- get audience ...................................................................................................155 Strekalova P. N. Experiential marketing as effective strategy of promotion..........158 4 Section 3 Innovatory Marketing Techniques Golokhvastova N. V., Myakenkaya A. S. International manager profile: ex- pectations of national labour markets ............................................................162 Kalinina A. Y., Lapina P. P., Irgibaev A. O. Portrait of a modern manager (survey results) ...............................................................................................168 Korablev D. A. Image оf successful manager in XXI century ...............................171 Kurochkina A. A. Managing high-performance sport: introduction to past, present and future considerations ..................................................................175 Kutchenkova E. D. Successful manager of XXI century: expectations of mod- ern labor market .............................................................................................178 Lopatin V. M. Effective management: five ways for entrepreneurs and small business owners to build better teams ............................................................181 Ramzova M. A. How to become a good manager: global perspective ...................182 Riabenko E. A. HR-manager in Russia and abroad: differences in labour mar- ket requirements .............................................................................................186 Rohina