Q1 2020 THETTHET SS AATETE OF OF THETHE HOT HOT 110000 TOPTOP 1010 HIGHLIGHTS Compositional and Industry Trends for the Billboard Hot 100 Top 10 The State of the Hot 100 Top 10 takes an in-depth look at Q1 2020's compositional and industry-related trends for the Billboard Hot 100 Top 10. What follows are a few highlights from the report. ARTISTS............................................................................................................................................PAGE 3 SONGWRITERS............................................................................................................................PAGE 6 PRODUCERS..................................................................................................................................PAGE 10 RECORD LABELS........................................................................................................................PAGE 13 COMPOSITIONAL TRENDS..................................................................................................PAGE 16 Data is for songs that charted in the Billboard Hot 100 Top 10 and excludes holiday songs. Data related to compositional characteristics are propriety to Hit Songs Deconstructed. Artist, songwriter, producer, label and charting information are aggregated from the PRO’s, Billboard, and streaming platforms. All credits are from the date songs entered the Top 10. At times percentages may not add to 100% due to numbers being rounded up or down. Production teams (i.e. The Audibles) are counted as a single producer. © 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 2 of 24 Performing Artists Select Report Highlights (Q1 2020) Performing Artists 23 There were 20 primary artists PERFORMING ARTISTS and 3 featured artists in the Hot 100 Top 10 in Q1 2020. Only two scored a #1 hit, Roddy Ricch and 20 3 PRIMARY FEATURED Post Malone. ARTISTS ARTISTS #1 HITS Primary Artists Roddy Ricch 1 1 12 TOP 10 HIT #1 HIT WEEKS IN THE TOP 10 The Box 1 1 13 Post Malone TOP 10 HIT #1 HIT WEEKS IN THE TOP 10 Circles © 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 4 of 24 Performing Artists Only two artists scored more than one Top 10 hit, Justin Bieber and Lil Uzi Vert. Primary Artists with More than One Top 10 Hit Songs Yummy Intentions 3 11 10,000 Hours TOP 10 HITS WEEKS IN THE TOP 10 Justin Bieber Songs Baby Pluto Lo Mein 3 1 Silly Watch TOP 10 HITS WEEK IN THE TOP 10 Lil Uzi Vert Songwriters Select Report Highlights (Q1 2020) Songwriters Three songwriters landed three or 91 CREDITED more Top 10 hits, Poo Bear, Lil Uzi SONGWRITERS Vert, and Justin Bieber. Songwriters with More than One Top 10 Hit Songs Yummy Intentions 3 11 10,000 Hours TOP 10 HITS WEEKS IN THE TOP 10 Poo Bear Songs Yummy Intentions 10,000 Hours 3 11 Justin Bieber TOP 10 HITS WEEKS IN THE TOP 10 Songs Baby Pluto Lo Mein 3 1 Silly Watch TOP 10 HITS WEEK IN THE TOP 10 Lil Uzi Vert © 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 7 of 24 Songwriters Songwriting team sizes of five or more have consistently been the most popular, while writers who go it alone have been few and far between. The only solo writer in Q1 2020 was Toni Watson (Tones and I). Songwriter Team Size Q1 2020 80% 60% 57% 57% 40% 20% 17% 17% 5+ Songwriters 4% 4% MOST POPULAR 0% 5+ 2 4 3 1 #1 HITS Songwriters Roddy Ricch 30 Roc Kaan Gunesberk The Box The Box Circles Post Malone Billy Walsh Frank Dukes Louis Bell Circles Circles Circles Circles © 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 8 of 24 Producers Select Report Highlights (Q1 2020) Producers 37 There were six producers with credits on CREDITED more than one Top 10 hit. PRODUCERS Producers with More than One Top 10 Hit Poo Bear Bugz Ronin Brandon Finessin Intentions, Yummy Baby Pluto, Lo Mein Baby Pluto, Lo Mein FINNEAS OZ Max Martin everything i wanted HIGHEST IN THE ROOM Blinding Lights Lose You To Love Me Life is Good Stupid Love Producers Producer team sizes of two remained the most popular in Q1 2020, accounting for 43% of songs. 30% were produced by one producer and only 21% were produced by team sizes of three or more. Producer Team Size Q1 2020 60% 43% 43% 40% 30% 2 Producers 20% 17% MOST POPULAR 4% 0% 0% 2 1 3 4 5+ #1 HITS Producers 30 Roc The Box Frank Dukes Louis Bell Post Malone Circles Circles Circles © 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 12 of 24 Record Labels Select Report Highlights (Q1 2020) Record Labels Atlantic and Interscope landed the most songs in the Top 10 with five songs each. Atlantic also scored a #1 hit, The Box, which remained in the top spot for 11 weeks. Atlantic Epic Warner 10 Columbia Interscope Warner Music RECORD Def Jam Republic Nashville LABELS EMG Vertigo Labels with the Most Top 10 Hits Atlantic Q1 2020 Atlantic 2019 Genre Breakdown Genre Breakdown 100% 100% 80% 57% 50% 50% 29% Atlantic 20% 14% Five Top 10 Hits 0% 0% Hip Hop/Rap R&B/Soul Hip Hop/Rap R&B/Soul Pop One #1 Hit Interscope Q1 2020 Interscope 2019 Genre Breakdown Genre Breakdown 100% 100% 80% 64% 50% 50% 36% 20% Interscope 0% 0% Five Top 10 Hits Pop Hip Hop/Rap Pop Hip Hop/Rap © 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 14 of 24 " This was one of the most thorough, well-presented and thought out master classes on pop writing I have ever experienced. It was also made INSIDE user friendly by David's deep understanding of the music he was " teaching about. THE HIT SONG - Jay Rodriguez , Grammy-nominated saxophonist, ¿autist, clarinetist, ølm MATRIX composer, producer and arranger Amazing workshop, I wish this type of class was taught in my undergraduate HIT or even graduate school curriculum. Spot on with the analysis and relevant SONG to any music theory, composer, songwriter, or producer in the game " VOCALS now. Bravo! Saturday, May 16th - Dr. O, producer, Young M.A., Chris Brown, Lil Wayne 11AM - 2:30PM A Live Online Workshop Join us for this workshop where we pull Very thorough, fun and insightful. Kind back the curtain on the patterns behind of a moneyball for songwriting, which today’s hit vocal melodies and the delivery is an interesting and original way of analyzing the creative process. As a techniques that make them shine! pro I recommend this workshop to RESERVE YOUR songwriters of any level. SPOT TODAY - Asier Cazalis, Grammy-nominated Limited Seats Available songwriter and artist HitSongsDeconstructed.com/matrixvocals Hot 100 Top 10 Compositional Trends Select Report Highlights (Q1 2020) Hot 100 Top 10 There were 23 songs that charted in the Hot 100 Top 10 in Q1 2020, 13 of which entered the Top 10 for the first time. 23 2 Hot 100 Hot 100 Top 10 Songs #1 Hits Adore You Lo Mein Baby Pluto ON 13 Blinding Lights Silly Watch NEW SONGS IN Don't Start Now Stupid Love THE HOT 100 Godzilla The Box TOP 10 Intentions Yummy Life Is Good Staying Power: Weeks in the Top 10 in Q1 2020 12 10 10 8 5 5 4 2 1 1 1 1 1 1 1 0 ON The Box Yummy Godzilla Lo Mein Life Is Good Intentions Adore YouBaby Pluto Silly WatchStupid Love Don't Start NowBlinding Lights © 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 17 of 24 #1 Hits In Q1 2020, only one new song charted at #1, The Box. 11 Weeks at #1 Primary Performing Artist: Roddy Ricch Songwriters: 30 Roc, Roddy Ricch Producer: 30 Roc Record Label: Atlantic Key Compositional Characteristics Primary Genre: Hip Hop Key: Bb Minor Sub-Genres/Influences: Classical, Trap Form: I-B-A-B-A-B-O Lead Vocal Delivery Type: Sung & Rapped First Chorus Appearance: 0:16 / 8% of the Combo way into the song Lyrical Themes: Boasting, Lifestyle Prominent Instruments: Bass Song Title Placement: Chorus (Synth), Claps, Drums/Perc (Primarily Length: 3:16 Electronic), Piano (Electric), Strings (String Tempo: 58 BPM Section), Synth (Non-Bass) © 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 18 of 24 Primary Genres Primary Genres Though pop fell in popularity by almost half from 2016 to 2018, the genre has seen a 70% prominent resurgence over the last two 60% years. By Q1 2020, 57% of songs belonged to 57% the pop genre compared to only 35% hip hop. 50% 40% R&B/soul continued on its downward 35% trajectory, dropping to just 4% of songs 30% during the first quarter of the year, with the sole representative being Lizzo's Good As Hell. 20% Country saw a similar turnout, with its sole hit being the Justin Bieber and Dan + Shay 10% collaboration, 10,000 Hours. 0% Hip Hop/Rap Pop Dance/club/electronic, rock and Latin were all no-shows. Hip Hop vs. Pop Hot 100 Top 10 80% 68% 70% 59% 58% 60% 55% 57% 50% 52% 50% 43% 39% 40% 35% 35% 32% 28% 28% 30% 27% 20% 18% 10% Q2/2018 Q3/2018 Q4/2018 Q1/2019 Q2/2019 Q3/2019 Q4/2019 Q1 2020 Hip Hop/Rap Pop © 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 19 of 24 Sub-Genres & Influences 23 SUB-GENRES & 183 2 INFLUENCES Sub-Genres Geographic Time-Period IN THE TOP 10 Influences Influences 23 diverse sub-genres and influences shaped the sound and vibe of Q1 2020's Hot 100 Top 10 hits. Pop was the most popular influence across the Top 10 for the fourth straight quarter, followed by hip hop and trap rounding out the top 3. These three influences have consistently made up the top 3 since Q2 2017. The quarter's two time-period influences stem from the 1970s and 1980s, thanks to hits such as Adore You and Blinding Lights, respectively. The quarter's geographic influences have roots in Asia (Lo Mein - Chinese; ON - Korean) and the tropics (Memories - Reggae).