Prague the Meeting Metropolis Annual Report 2018 1 CONTENTS Word of Director 3 Board of Directors, Revisory Committee and PCB team 4 Timeline 6 2018 Statistics/ Bidding for Prague, Congresses Won 19 Sales and Marketing Activities 20 Event Participation Overview 21 Ambassador Program 22 Site Inspections / Overview of Sales Activities Statistics 23 Marketing Tools 26 Marketing Communication 28 2018 Advertisements Overview / Overview of Media, Which Published Articles About Prague, Based on PCB Releases in 2018 29 Membership / Events for PCB Members / Special Events 32 2018 Economic Result 34 PCB in Next Years 35 Our Partners / Our Membership 36 2 Prague Convention Bureau WORD OF THE DIRECTOR Dear friends and colleagues, In April 2018, the new Board of Directors of the Prague On this occasion I would like to thank all members of the Convention Bureau was elected with a mandate for the next Prague Convention Bureau for their trust, and especially The year 2018 was mainly in the spirit of celebrations of the three years. Due to the abovementioned changes regarding their long-term support of our activities, which we highly centenary of the Czechoslovak Republic ‘s foundation. It was the categorization of the membership base, the number of appreciate. also the year, when the Prague Convention Bureau celebrated members of the Board of Directors has also been reduced 10 years since its foundation, which was an equally important to 5 representatives, each representing one of the sectors. We would also like to thank all the members of the Board of anniversary for us. The number of 3 representatives of the Audit Commission Directors whose mandate ended last year, as well as members remained unmodified. of the new Board of Directors who decided to dedicate their To celebrate this anniversary, in early 2018 we launched a year- time to support the Prague Convention Bureau and further long PCBturns10 campaign presenting various milestones of The year 2018 was successful for Prague above average in develop the activities and their direction. the congress industry history. Our international campaign, terms of acquisitions of international association conferences, networking activities and the traditional educational seminar congresses and corporate events. Thanks to the activities I would also like to thank the City of Prague for supporting were also in the spirit of this campaign. of the Prague Convention Bureau, 87 events attended last the development of the meetings industry, the cooperating year in Prague, attended by more than 40,000 delegates and organization Prague City Tourism, CzechTourism / Czech At the same time, we introduced a new fully responsive generating more than 115,000 roomnights for the capital. Convention Bureau and our partners Václav Havel Airport website at www.pragueconvention.cz, which was, at the Prague and CSA for supporting many of our activities. beginning of 2019, awarded as the third best electronic project One of the most successful candidatures was certainly the at the 2018 Grand Prix of Tourism. Launching of the new web EBMT congress on blood and bone marrow transplantation, Finally, we would like to thank the whole team of Prague was accompanied by updating the newsletters format and expected to take place in Prague in 2021 with an estimated Convention Bureau, who worked hard all year round to meet doubling the frequency of the international newsletter, thus participation of about 4,500 delegates. The candidacy for UIA the set goals. publishing it on monthly basis. Roundtable Europe, due to head to Prague in November 2020, was also successful, allowing Prague to present itself to more With respect to the revision of the membership categories than 150 potential clients from international associations. and the related marketing fees, there have also been several significant changes in the membership base of the Prague Thanks to the support of the congress industry development Convention Bureau. In the new structure, the membership by the City of Prague, an extensive marketing campaign in is divided into five sectors - Hotels, Venues (Conference international media in the total value of almost two million Facilities / Meeting Facilities), PCO (Professional Congress crowns was conducted through the organization of Prague City Organizers), DMC (Event Organizers / Event Agencies) and Tourism in the second half of 2018. The aim of the campaign Services (Suppliers of Other Services). was to raise awareness of Prague's conference and congress Roman Muška infrastructure by presenting it in selected B2B MICE media. Director of the Prague Convention Bureau 3 Prague Convention Bureau BOARD OF DIRECTORS, REVISORY COMMITTEE AND PCB TEAM Board of Directors and Revisory Committee PCB TEAM Sanjiv Suri President Employees Sylvie Neves Vice-President Roman Muška Director Lenka Žlebková Vice-President Petra Karásková Office Manager Michael Specking Vice-President until 04/2018 Barbora Hýblová Corporate Meetings Miroslav Bukva Board Member until 04/2018 & Incentives Manager Martin Lehký Board Member until 04/2018 Hana Krejbichová Marketing&PR Manager Revisory Committee Member since 05/2018 Lucie Jalová Marketing&Project Manager (since 02/2018 on Maternity Petr Břinčil Board Member since 05/2018 Leave) Monika Hilm Board Member since 05/2018 Floor Bleijendaal Association Meetings Manager Petr Marhoul Board Member until 04/2018 Since 03/2018 Martin Žídek Board Member until 04/2018 Zuzana Lovitt Marketing Specialist Revisory Committee Member Lucie Čapková Association Meetings since 05/2018 Manager – Ambassador Program Karolína Semecká Board Member until 04/2018 Jan Kubinec Revisory Committee Member Contracted Representatives Milan Švára Revisory Committee Member Michaela Smetanová Association Meetings Manager until 04/2018 Tereza Fialová Association Meetings Manager Martina Fundaro Representation North America A Prague City Tourism employee Veronika Marethová was also a part of the team, working in the position of Convention Tourism Coordinator. 4 Prague Convention Bureau 5 TIMELINE JANUARY FEBRUARY MARCH APRIL MAY JUNE 14 – 18 January 11 – 12 February 12 – 14 March 1 – 4 April 2 – 4 May 5 June Press Trip for Meet and Travel Site inspection for INPACT WORLD PCB participating in Association Site inspection for JetSet PRESS trip for European journalists Training on statistics and CRM Magazine in collaboration with CONFERENCE 2018 World Congress system for PCB members CzechTourism France 5 April 9 May 12 February 21 March 7th PCB educational seminar PCB Board of Directors Meeting 5 June 18 January PCB presentation at University of Ambassador Awards Evening 2018 „Czechoslovak Inpiration in MICE“ Networking breakfast with PCB Site inspection for ESC Economics 15 – 17 May members 22 March 10 April PCB participation in IMEX Frankfurt 24 January 13 February PCB participating in SITE Texas PCB Board of Directors Meeting 2018 11 – 12 June PCB Board of Directors Meeting PCB participating in MPI D/FW Event Experience: The New Status Site inspection for ASIS Europe Emerging Leaders Program Symbol 17 April 17 May 2020 30 January Ambassador Programme seminar PCB participation in Science- Networking breakfast with PCB 18 – 20 February 23 – 25 March for Charles University Research-Innovation fair trade 15 – 18 June members PCB participating in MCE CEE 2018 Fam Trip RAM Org. UK 2018 PCB participation in Tour de MICE in Zagreb 17 April 17 – 20 May 30 January – 1 February 27 March Site inspection for SOE Congress Post IMEX US Fam Trip 2018 15 – 21 June Site inspection for ISOQOL 19 February PCB Board of Directors Meeting 2021 Press trip for Kongres Magazine Site inspection for SEB (Society for 17 – 20 May Experimental Biology) 29 March 25 April Site inspection for Maritz Travel and 22 June PCB participating in MPI D/FW 2018 Annual general meeting Amgen PCB Board of Directors meeting 26 – 27 February Meeting: Marching Into the Legal Site inspection for LinkedIn Sales Side of the Hospitality 25 April 18 – 19 May 26 June Kick-Off EMEA 2019 PCB participation in CSI TEXAS Site inspection for Psychonomic Networking event at the Prague HOSPITALITY HOOPLA Society House in Brussels 27 February PCB Board of Directors Meeting 26 April 19 – 23 May 28 – 30 June PCB participation in the 16th Site inspection for HelmsBriscoe/ PCB participation in ICCA Sector 28 February – 1 March Annual CMP/CMM Recognition NuVasive Destination Marketing European PCB on sales trip to Geneva Breakfast Client/Supplier Business Workshop 21 – 22 May PCB participation in Czech Republic Travel Trade Day 2018 22 – 23 May Site inspection for Emerson 2020 28 – 29 May Sales trip for Dutch associations and PCOs 31 May Seminar for Czech University of Technology representatives 6 Prague Convention Bureau JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER 9 – 11 July 12 – 15 August 5 – 6 September 2 – 4 October 11 – 14 November 3 December PCB participation in ICCA The Site inspection for BEGO Implant B2B event for UK beuyers organized Site inspection for ASME Turbo ICCA Congress 2018 Site inspection for Analytical Assocation Meetings Programme Systems in cooperation with RAM Org. Expo Conference 2022 Technologies 2020 Ljubljana 16 – 17 November 21 – 22 August 12 – 13 September 5 October UIA Association Roundtable 2018 5 December 10 – 11 July Site inspection for ECE2020 Site inspection for Eurostar Fam trip for french buyers in MICE presenation at Institute Site inspection for Hazelcast Conference cooperation with CzechTourism 20 November of Hospitality Management - 28 – 29 August Networkingová