SCORING POINTS: HOW TESCO CONTINUES TO WIN CUSTOMER LOYALTY PDF, EPUB, EBOOK Clive Humby,Terry Hunt,Tim Phillips | 304 pages | 01 Sep 2008 | Kogan Page Ltd | 9780749453381 | English | London, United Kingdom Scoring Points: How Tesco Continues to Win Customer Loyalty PDF Book It's an art of work. Buckets become Lifestyles. Tesco emerges as very different to the uncaring monolith of media lore. Since , Tesco has transformed its relationship with its customers. Add both to Cart. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. This updated account shows how wrong they were - and why. Ships from and sold by sri book house. Showing S F rated it liked it Nov 03, They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction. This is the future of marketing. Juan rated it really liked it Aug 24, Had to force myself to get through this book. The early Clubcard partnerships. Shopbop Designer Fashion Brands. Tesco and loyalty in history. Playing a zero sum game. A bit dated, but otherwise a great case study on the value and challenges of business analytics. I'd sum this book up as an insight into how to use loyalty data laterally to extract true value out of it. Log In You must be logged into UK education collection to access this title. It includes three new chapters, including an examination of the US retail market and the authors' work with both Tesco and Kroger. Peter Fader. The Tesco programme is still very much alive in the UK right now, and this book is still continually updated; the book's business cases and baseline metrics will be relevant to anyone tasked to design or manage a loyalty programme. Skip to main content. Soumyajyoti Datta rated it liked it Mar 06, There are 0 reviews and 0 ratings from India. Read it and profit. Here you can find out why. What Tesco learnt about subclubs. Jan 08, Cecilia rated it really liked it. Show details. Report abuse Translate review to English. Deals becomes Freetime. Customers who bought this item also bought. The Rolling Ball. What made the launch a success? The problem with data warehouses. Solo shared and outsourced. Very good summary of how to use data to grow a brand and a business. Read more Read less. Launching a bank. Valerie rated it liked it Feb 10, If you are reading for general interest, it provides a clear explanation as to how and why Tesco's loyalty system developed. Get to Know Us. See all free Kindle reading apps. Scoring Points: How Tesco Continues to Win Customer Loyalty Writer Audible Download Audio Books. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base. Can Clubcard make promotions work better? Average rating 3. See all free Kindle reading apps. Thanks for telling us about the problem. Show details. Four loyalty currencies. The customer contract renewed. I really loved this book. Electronic Green Shield Stamps catch on. Welcome back. How its different online. Can Clubcard remain the most popular loyalty programme in the UK? See all reviews. Lists with This Book. It can be read on two levels. Usually dispatched in 6 to 10 days. Today, it is not only the United Kingdom's number one retailer, but also the world's most successful Internet supermarket, one of Europe's fastest growing financial service companies and arguably one of the world's most successful exponents of Customer Relationship Management CRM. Real shoppers real stores real advantage. Is customer loyalty genuine? Readers also enjoyed. As leading specialists in data-driven marketing, CRM, segmentation and customer loyalty, Clive and Terry together have been major influences behind the development, launch and creative management of Tesco Clubcard. It's perfect for students and for workers too. More Details Clubcard Pizza. Waiting for the zero sum effect. Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. Original Title. There are some really interesting stories included and I found it entertaining to look up via LinkedIn the key Tesco staff involved and other people mentioned to see what they are up to now. Sort order. Verified Purchase. Amazon Prime Music 60 million songs. Aug 04, Bruce Humbert rated it really liked it. Aug 11, Zabetta Camilleri added it. Authors Clive Humby and Terry Hunt, two major influences behind the project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-the-scenes account of Clubcard -- the successes, failures and lessons learned. Published February 1st by Kogan Page first published October 3rd Keeping the Magazine fresh. Just a moment while we sign you in to your Goodreads account. Auditing the Clubcard statement. Scoring Points: How Tesco Continues to Win Customer Loyalty Reviews Enlarge cover. Synopsis Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. Hardcover , pages. There are no discussion topics on this book yet. Making loyalty pay. The foundations of a loyalty scheme. How Clubcard helped Tescocom. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction. Jul 08, Jomz rated it it was amazing. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. Here you can find out why. Audible Download Audio Books. This is the future of marketing. Interesting look into how a loyalty programme can revolutionise the way a grocery retailer operate. The first quarterly mailing. Alexander rated it liked it Feb 21, Launching a bank. He is the chief information architect behind Tesco Customer Management and its segmentation programme. Read this for work. Just a moment while we sign you in to your Goodreads account. Scoring Points: How Tesco Continues to Win Customer Loyalty Read Online Frequently bought together. Read it and profit. English Choose a language for shopping. Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. Tim Phillips is a renowned business journalist and broadcaster. Solo shared and outsourced. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. Does a loyalty programme pay? The authors show how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Ships from and sold by Fastech Book Center. Tesco emerges as very different to the uncaring monolith of media lore. Tim Phillips is a renowned business journalist and broadcaster. Keeping the Magazine fresh. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. Is customer loyalty genuine? This is the future of marketing. Baskets become Buckets. Hardcover , pages. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business. The story, itself, is not the key essence of the book, but it reveals the principles of loyalty card establishment, including do's and dont's. Amazon Prime Music 60 million songs. The bubble that didnt burst. The inner circle. Discovering that you are what you eat. Jul 08, Jomz rated it it was amazing. Bryan Baecker rated it really liked it Oct 09, Average rating 3. If you are reading for general interest, it provides a clear explanation as to how and why Tesco's loyalty system developed. Outbanking the banks. He is the chief information architect behind Tesco Customer Management and its segmentation programme. It was definitely worth reading, I'm glad I did. Read this for work. Every little helped. Tesco has developed an impressive tool for communicating with its customers, something to which every major retailer must aspire. Translate all reviews to English. Welcome back. Terry Hunt ,. 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