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HEALTH | FINANCIAL + PROFESSIONAL SERVICES | TECHNOLOGY | ENERGY | DIGITAL BRANDING 16 East 34 TH Street • New York, NY 10016 • w w w . m a k o v s k y . c o m • 212.508.9600 2013_odwyers_pr_firms_directory_pages 1/23/14 3:21 PM Page 1 O’Dwyer’s Directory of Public Relations Firms 2013 Directory Editor-in-Chief: Melissa Werbell Researchers: Jon Gingerich Eileen Kelly Christine O’Dwyer Design & Production: John O’Dwyer © Copyright 2013 Published by the J.R. O’Dwyer Co., Inc. 271 Madison Ave., New York, NY 10016 (212) 679-2471 www.odwyerpr.com Publisher: Jack O’Dwyer Printed in U.S.A. Library of Congress Catalog Number 70-86913 ISBN: 0-941424-72-3 ISSN: 0078-3374 2013_odwyers_pr_firms_directory_pages 1/23/14 3:21 PM Page 2 2013_odwyers_pr_firms_directory_pages 1/23/14 3:21 PM Page 3 CONTENTS Foreword 5 PR Firms Newly Listed in the Directory 5 PR Firm Ranking Instructions 6 Ranking of PR Firms with Major U.S. Operations 7 List of Major Holding Companies and their PR Subsidiaries 13 Leading Gainers Among the Ranking of PR Firms 15 Ranking of PR Firms by Cities & Regions 17 Ranking of PR Firms by Specialty 21 Index to Public Relations Firms with Specialized Skills 29 Geographical Index to PR Firms Based in the U.S. 61 Geographical Index to PR Firms and Branches Outside the U.S. 79 How to Hire and Get the Most From Outside PR Counsel, by Jack O’Dwyer 83 How to Hire a PR Firm: The Corporate View, by Fraser Seitel 87 Index to Advertisers by Type of Service 90 Listing of PR Firms (alphabetical order) 91 Cross-Index to Client Companies of Listed PR Firms 282 Advertiser Index Abernathy MacGregor Group - 33 Jackson Spalding - 41 Rubenstein Associates - 69 APCO Worldwide - 4 Kaplow - 18 Rubenstein Public Relations - 10 Atomic - 14 Ketchum - PR Firms Divider Shoot Publicity Wire - 77 Buchbinder Tunick & Company - 13 Lou Hammond & Associates - 73 Sitrick And Company - 20 Carmichael Lynch Spong - 24 Makovsky - Inside Front Cover Council of PR Firms - 65 MSLGROUP Americas - Back Cover Stanton PR & Marketing - 35 Coyne PR - Inside Back Cover MWW - 16 StevensGouldPincus - 12 Dilenschneider Group Inc. - 82 Nat’l Investor Relations Institute - 43 Travaille Executive Search - 67 Edelman - PR Rankings Divider Newman Group - 55 Trylon SMR - 71 Feintuch Comms. - 57 Ogilvy Public Relations - 2 TV Access - 45 Finn Partners - 31 Pearson, The Practice of PR - 89 W2O Group - Specialty Index Divider Gregory FCA - 26 Pierpont Communications - 75 GYMR - 53 Public Comms. Inc. (PCI) - 63 Walek & Associates - 39 ICR - 22 RF | Binder Partners - 8 Weber Shandwick - 37 2013 O’Dwyer’s Directory of PR Firms • www.odwyerpr.com 3 2013_odwyers_pr_firms_directory_pages 1/23/14 3:21 PM Page 4 “ Through their Commitments To Action, CGI members tackle the world’s toughest challenges. APCO ensures they are recognized.” INSPIRE what’s next. The Clinton Global Initiative (CGI) connects and empowers a community of global leaders to take action on the world’s most pressing challenges. APCO broadened media coverage of the impact ROBERT HARRISON, CEO of its members, harnessed attention around its CLINTON GLOBAL INITIATIVE Annual Meeting and positioned CGI as the premierer convener of action-oriented leaders. We championed CGI’s goals: provided members strategic counsel, communication training and media relations support. A winning outcome: extensive media interest in member causes highlighting the wide-ranging achievements of CGI that have improved the lives of nearly 400 million people. Next step: build further awareness and support to alleviate poverty, create a cleaner environment, and increase access to health care and education worldwide. APCO_CGI-Advert.indd 1 5/9/13 11:50 AM 2013_odwyers_pr_firms_directory_pages 1/23/14 3:21 PM Page 5 fOrEwOrd The 2013 Edition of O’Dwyer’s Directory of Public Relations Firms contains listings of 1,400 public relations “ Through their Commitments firms and public relations departments of advertising agencies worldwide. Readers should also cross-reference the To Action, CGI members tackle directory with the PR firms database on odwyerpr.com for the latest updates to listings contained in the directory as well as new firm listings not found in the printed edition. the world’s toughest challenges. The rankings of PR Firms, which includes virtually all the major firms, are intended to allow the reader to draw rough conclusions regarding the growth of agencies year over year. Only firms that list clients are included in the rankings. APCO ensures they Outside CPAs of the firms were asked to do a “Special Report” on the figures involved (see page 6 for complete are recognized.” rules). While not the same as a full audit, such a rep ort, also referred to as an “agreed-upon-procedure,” carries the full endorsement of the CPA firms. The rankings should be regarded as an expression of the Directory’s opinion, rather than a statement of fact. The rankings are only intended to be approximations in the Directory’s judgment of a firm’s standing within the industry, and are not warranted to comply with any specific objective standards. The Directory’s geographical index reflects the fact that many PR firms operate from multiple office locations. This sorting is carried over into the PR specialty index which identifies firms with skills in 22 areas such as beauty and fashion, food and beverage, healthcare, investor relations, professional services, sports and entertainment, technology, and travel. Companies looking for PR counsel should be sure to read the article “How to Hire and Get the Most From Outside PR Counsel” at the end of the geographical index. Fraser Seitel, former senior VP-PA of Chase Manhattan Bank and author of The Practice of Public Relations, has contributed an article on hiring a PR firm from the client’s point of view. The last section of the directory, an exclusive cross-client index, is the only place where you can look up a company and determine its outside PR counsel. 6,500 clients are listed this year. The editors of the Directory thank all the PR firms for their cooperation in providing data for the rankings as well as their listings of accounts, PR professionals, addresses, etc. We believe the availability of fuller information about the PR counseling industry will help clients who seek to employ firms and will help the industry to grow faster. Jack O’Dwyer Publisher June 2013 INSPIRE what’s next. pr fIrmS NEwly lISTEd IN ThE dIrECTOry The Clinton Global Initiative (CGI) connects and empowers a community of global leaders to take Ascendant Communications Focal Point Communications Montgomery Communications action on the world’s most pressing challenges. Aspectus PR FSB Core Strategies Multi Dynamic PR Group, LLC APCO broadened media coverage of the impact ROBERT HARRISON, CEO Blick&Staff Communications Global Strategy Group (GSG) Munger & Company Marketing of its members, harnessed attention around its CLINTON GLOBAL INITIATIVE Annual Meeting and positioned CGI as the premier Bolt Public Relations Hewar Social Communications Napier Partnership Limited convener of action-oriented leaders. BrewLife Hotwire OgilvyEarth Carolyn Izzo Integrated Comms. (CIIC) Hutson Creative Group Parasol Marketing We championed CGI’s goals: provided members strategic counsel, Clement Communications Imagine Communications Sherman Comms. and Marketing Inc. communication training and media relations support. Contact Any Celebrity Inkhouse Media + Marketing ThunderTech A winning outcome: extensive media interest in member causes highlighting the wide-ranging achievements of CGI that have improved CRC Insider Media Management Tiller, LLC the lives of nearly 400 million people. DM Public Relations JCPR Twist Mktg Next step: build further awareness and support to alleviate poverty, eclat Marketing Inc. Landman Research and Communications Uproar PR create a cleaner environment, and increase access to health care and ENS Max Borges Agency Water and Wall Group education worldwide. Exemplar Strategic Communications Maxwell PR + Engagement WCG 2013 O’Dwyer’s Directory of PR Firms • www.odwyerpr.com 5 APCO_CGI-Advert.indd 1 5/9/13 11:50 AM 2013_odwyers_pr_firms_directory_pages 1/23/14 3:21 PM Page 6 pr fIrm rANkINg INSTruCTIONS Your firm can be an O’Dwyer ranked firm—a prime new business tool—by filling out the form below and e-mailing it to [email protected]. Send top page of latest income tax return and W-3 for 2013. Your ranking will be posted on odwyerpr.com and you can use it in new business pitches. Clients have come to rely on firms in the O’Dwyer rankings. Deadline for rankings based on ‘13 fee income: Fri., Feb. 21, 2014 Letter from the CPA of the PR firm as follows: (This form may be photocopied and used by CPA) To the Board of Directors of ______________________________________________ (city, state) _____________________________: We have performed the procedures enumerated below, which were agreed to by you solely for the purpose of ranking the PR firm named above with O’Dwyer’s based on 2013 results.