@ - @- @ @ @ - @ @@- @ @- @ @ Databook Member of Sports Business Group Deloitte Touche Tohmatsu Limited Table of Contents࣭Reference 1 Financial Condition Sendai Yamagata Appendix1 Financial Condition 2015䠄J1䠅 P.2 J.Leauge HP Appendix2 Financial Condition 2014䠄J1䠅 P.2 J.Leauge HP Appendix3 Financial Condition 2015䠄J2䠅 P.3 J.Leauge HP Appendix4 Financial Condition 2014䠄J2䠅 P.3 J.Leauge HP Appendix5 Financial Condition 2015䠄J3䠅 P.4 J.Leauge HP Appendix6 Financial Condition 2014䠄J3䠅 P.4 J.Leauge HP 2 Attendance Shift Appendix7 Home Game Data 2015䠄J1䠅 P.5 J.League Data Site Appendix8 Home Game Data 2015䠄J2䠅 P.7 J.League Data Site Appendix9 Home Game Data 2015䠄J3䠅 P.9 J.League Data Site Appendix10 Home Stadium Data 2015䠄J1, J2, J3䠅 P.10 J.League HP, J.League Data Site, Stadium HP, Club HP Appendix11 Home Game Data 2014䠄J1䠅 P.11 J.League Data Site Appendix12 Home Game Data 2014䠄J2䠅 P.13 J.League Data Site Appendix13 Home Game Data 2014䠄J3䠅 P.15 J.League Data Site 3KPI Appendix14 KPI 2015䠄J1䠅 P.16 Appendix15 KPI 2014䠄J1䠅 P.16 J.League HP J.League Data Site Appendix16 KPI 2015䠄J2䠅 P.17 Stadium Attendance Research Report䠄2014, 2015䠅 Appendix17 KPI 2014䠄J2䠅 P.17 Stadium HP Club HP Appendix18 KPI 2015䠄J3䠅 P.18 Appendix19 KPI 2014䠄J3䠅 P.18 Deloitte analysis based on the above Financial Condition 2014䠄J1䠅 4 Standings Appendix20 J1 Standings 䠄2015, 2014䠅 P.19 J.League Data Site Appendix21 J2 Standings 䠄2015, 2014䠅 P.19 J.League Data Site Appendix22 J3 Standings 䠄2015, 2014䠅 P.19 J.League Data Site 5 SNS Activity Appendix23 J1 SNS Activity Status䠄As of the end of Dec.2015䠅 P.20 Club's official Twitter, official Facebook Appendix24 J2 SNS Activity Status䠄As of the end of Dec.2015䠅 P.20 Club's official Twitter, official Facebook Appendix25 J3 SNS Activity Status䠄As of the end of Dec.2015䠅 P.20 Club's official Twitter, official Facebook J-League Management Cup 2015 Databook 1 Appendix 1 Financial Condition 2015䠄J1䠅 Million (Yen) Sendai Yamagata Kashima Urawa Kashiwa FC-Tokyo Kawasaki-F Yokohama F㺃M Shonan Kofu Matsumoto Niigata Shimizu Nagoya G-Osaka Kobe Hiroshima Tosu J1 J1 Average 16/1E 16/1E 16/1E 16/1E 16/3E 16/1E 16/1E 16/1E 16/1E 16/1E 16/1E 15/12E 16/1E 16/1E 16/1E 15/12E 16/1E 16/1E Total Revenue 2,239 1,813 4,311 6,088 3,019 4,678 4,077 4,567 1,561 1,525 2,149 2,510 3,142 4,446 4,282 3,663 3,610 2,489 60,169 3,343 Commercial 909 446 1,861 2,549 1,928 1,710 1,569 2,256 573 751 923 1,038 1,417 2,775 1,907 2,198 1,469 1,203 27,482 1,527 Matchday 660 281 788 2,174 518 966 777 948 335 354 597 711 551 727 795 425 638 576 12,821 712 Distribution 201 187 222 270 186 235 197 204 193 186 213 206 220 200 270 188 236 193 3,807 212 Academy 91 0 285 16 34 457 179 413 0 50 6 176 309 237 137 240 89 91 2,810 156 Other 378 899 1,155 1,079 353 1,310 1,355 746 460 184 410 379 645 507 1,173 612 1,178 426 13,249 736 Operating cost 2,222 1,700 4,652 5,961 3,083 3,993 3,977 4,567 1,517 1,470 1,778 2,795 3,460 4,349 4,205 3,561 3,440 2,432 59,162 3,287 Wage costs 1,031 503 2,023 2,099 1,888 1,641 1,685 1,860 699 736 821 1,138 1,526 2,086 1,956 1,767 1,809 1,105 26,373 1,465 Operating cost(Game) 118 62 338 539 167 385 190 331 90 86 210 285 213 275 357 271 273 245 4,435 246 Operating cost(Top team) 169 138 300 420 232 429 430 485 102 154 141 267 250 458 313 496 281 126 5,191 288 Operating cost(Academy) 58 0 166 105 40 350 50 293 0 28 8 147 225 205 113 111 128 43 2,070 115 Women's team4400730000000510000001689 SG&A 802 997 1,825 2,725 756 1,188 1,622 1,598 626 466 598 907 1,246 1,325 1,466 916 949 913 20,925 1,163 Operating profit 17 113 (341) 127 (64) 685 100 0 44 55 371 (285) (318) 97 77 102 170 57 1,007 56 Non-operating profit 24 30 3 7 51 3 3 7 11 7 59 171 10 29 6 13 5 16 455 25 Non-operating expenses 2 33 6 8 21 721531115188(11) 13 9 69 337 19 Ordinary income 39 110 (344) 126 (34) 616 102 2 52 51 429 (119) (309) 38 94 102 166 4 1,125 63 Extraordinary income00000000000000000000 Extraordinary loss200000004601000086001358 Pre-tax profit(loss) 37 110 (344) 126 (34) 616 102 2 6 51 428 (119) (309) 38 94 16 166 4 990 55 Income taxes-current 2 32 0 75 4 240 41 (7) 1 30 154 1 1 8 57 5 16 1 661 37 Net profit/(loss) 35 78 (344) 51 (38) 376 61 9 5 21 274 (120) (310) 30 37 11 150 3 329 18 Assets 1,208 540 1,921 1,549 2,215 2,511 2,278 1,635 427 620 768 1,227 970 956 1,839 1,220 1,445 840 Liabilities 599 442 654 760 1,256 706 1,539 1,626 344 378 262 880 781 888 1,595 1,087 547 834 Capital stock 454 10 1,570 160 100 1,092 349 99 658 367 193 712 550 400 10 98 220 889 Capital surplus etc001470932030028800000056152739 Retained earnings 155 88 (449) 629 (73) 713 359 (90) (863) (125) 313 (365) (361) (332) 234 (526) 626 (1,623) Net assets 609 98 1,267 789 959 1,805 739 9 83 242 506 347 189 68 244 133 898 6 Appendix 2 Financial Condition 2014䠄J1䠅 Million (Yen) Sendai Kashima Urawa Omiya Kashiwa FC-Tokyo Kawasaki-F Yokohama F㺃M Niigata Shimizu Nagoya G-Osaka C-Osaka Kobe Hiroshima Tokushima Tosu J1 J1 Average 15/1E 15/1E 15/1E 15/1E 15/3E 15/1E 15/1E 15/1E 15/1E 14/12E 15/1E 15/1E 15/1E 15/1E 14/12E 15/1E 15/1E 15/1E Total Revenue 2,249 4,003 5,854 3,422 3,165 3,859 3,359 4,590 1,518 2,748 3,248 4,042 3,863 3,771 2,471 3,149 2,104 1,885 59,300 3,294 Commercial 922 1,831 2,380 2,405 1,943 1,665 1,794 2,059 749 1,013 1,534 2,471 1,843 1,511 945 1,537 1,357 789 28,747 1,597 Matchday 660 788 1,982 347 466 857 571 958 422 650 539 756 592 856 486 505 242 535 12,212 678 Distribution 203 222 263 205 201 205 228 226 191 210 222 204 238 232 211 219 202 222 3,904 217 Academy 96 266 16 164 66 424 171 464 47 165 316 228 138 0 247 93 58 72 3,031 168 Other 368 896 1,213 301 489 708 595 883 109 710 637 383 1,052 1,172 582 796 245 267 11,406 634 Operating cost 2,377 3,975 5,642 3,423 3,195 3,822 3,288 4,584 1,515 2,853 3,201 4,041 3,778 3,859 2,954 3,019 1,703 2,266 59,495 3,305 Wage costs 1,141 1,562 2,054 1,720 2,059 1,709 1,546 1,765 759 1,085 1,354 2,053 1,815 1,680 1,348 1,349 927 1,176 27,103 1,506 Operating cost(Game) 125 314 488 207 138 405 185 334 119 267 198 286 298 341 215 297 82 250 4,548 253 Operating cost(Top team) 194 295 404 561 209 376 269 508 175 377 220 434 242 679 439 299 195 120 5,996 333 Operating cost(Academy) 62 159 107 67 39 263 74 310 25 144 195 186 117 0 124 138 33 38 2,080 116 Women's team 44 0 84 0 - 0000480000000017610 SG&A 811 1,645 2,505 868 750 1,070 1,214 1,667 437 932 1,234 1,082 1,306 1,159 828 937 466 682 19,593 1,088 Operating profit (128) 28 212 (1) (30) 37 71 6 3 (105) 47 1 85 (88) (483) 130 401 (381) (195) (11) Non-operating profit 24 3 11 20 34 3 5 1 15 153 13 30 3 1 18 11 8 23 376 21 Non-operating expenses 3 5 19 8 4 1705127262324111026 Ordinary income (107) 26 204 11 0 23 76 1 6 41 58 25 86 (90) (467) 137 408 (359) 79 4 Extraordinary income00000001770000002,2501002,428135 Extraordinary loss000000001140270003610017810 Pre-tax profit(loss) (107) 26 204 11 0 23 76 179 (108) 41 31 25 86 (90) 1,747 137 408 (359) 2,330 129 Income taxes-current 0 5 86 11 0 19 32 1 (34) 31 29 2 46 0 1 15 160 1 405 22 Net profit/(loss) (107) 21 118 0 0 4 44 178 (74) 10 2 23 40 (90) 1,746 122 248 (360) 1,925 107 Assets 1,315 2,186 1,309 1,155 2,038 1,807 1,195 1,516 556 1,121 1,015 423 1,479 811 679 1,202 1,187 421 Liabilities 741 575 571 1,145 1,041 379 516 1,515 335 656 516 385 1,270 716 556 454 395 419 Capital stock 454 1,570 160 100 100 1,092 349 99 367 712 550 400 10 315 98 220 409 890 Capital surplus etc014702409320310000000561520739 Retained earnings 120 (106) 578 (329) (35) 336 299 (98) (146) (247) (51) (362) 199 (220) (537) 476 383 (1,627) Net assets 574 1,611 738 11 997 1,428 679 1 221 465 499 38 209 95 122 748 792 2 J-League Management Cup 2015 Databook 2 Appendix 3 Financial Condition 2015䠄J2䠅 Million (Yen) Sapporo Mito Tochigi Gunma Omiya Chiba Tokyo-V Yokohama FC Kanazawa Iwata FC Gifu Kyoto C-Osaka Okayama Sanuki Tokushima Ehime FC Fukuoka Kiyakyushu Nagasaki Kumamoto Oita J2 J2 Average 15/12E 16/1E 16/1E 16/1E 16/1E 16/1E 16/1E 16/1E 16/1E 16/3E 16/1E 15/12E 16/1E 16/1E 16/1E 16/1E 15/12E 16/1E 16/1E 16/1E 16/1E 16/1E Total Revenue 1,420 561 936 548 3,005 2,504 1,311 1,002 584 2,996 999 1,897 2,712 1,174 575 1,741 569 1,654 777 897 756 958 29,576 1,344 Commercial 613 190 486 290 2,183 1,641 564 560 221 1,515 516 1,133 1,505 535 228 1,098 251 474 328 440 313 497 15,581 708 Matchday 424 81 128 71 315 360 204 156 74 396 131 193 464 176 99 145 67 235 82 94 119 245 4,259 194 Distribution 100 82 80 81 100 93 82 86 93 100 85 89 109 89 84 84 81 94 81 87 83 84 1,947 89 Academy 20 49 79 3 157 64 182 56 30 231 47 150 0 90 41 59 50 211 82 9 19 39 1,668 76 Other 263 159 163 103 250 346 279 144 166 754 220 332 634 284 123 355 120 640 204 267 222 93 6,121 278 Operating cost 1,536 561 854 534 3,003 2,387 1,299 998 573 2,943 992 1,792 3,195 1,174 546 1,374 593 1,595 773 888 752 930 29,292 1,331 Wage costs 550 249 284 202 1,360 1,045 377 424 237 1,263 468 796 1,523 509 239 684 267 626 283 348 302 366 12,402 564 Operating cost(Game) 271 44 72 54 204 153 97 77 65 305 84 133 297 104 63 90 29 96 52 74 44 68 2,476 113 Operating cost(Top team) 173 71 150 81 496 243 240 160 89 229 124 155 498 95 77 249 77 374 101 98 125 147 4,052 184 Operating cost(Academy) 53 21 46 16 63 85 89 45 24 186 35 129 0 20 20 34 21 73 42 10 14 63 1,089 50 Women's team 00000713100000000018000031236 SG&A 489 176 302 181 880 790 465 292 158 960 281 579 877 446 147 317 181 426 295 358 267 283 9,150 416 Operating profit (116) 0 82 14 2 117 12 4 11 53 7 105 (483) 029367(24) 595942828513 Non-operating profit 903041240012101660558400041838 Non-operating expenses 7111146232407140212616181437