Editorial Treasurer Pramod Pantha Soniya Adhikari Deadline, this was one and the particular world that had Bijay Kaldhan been literally haunting us for days. The idea of a magazine was not certainly new to any one of us. It is a small book or a printed material containing information of interest chiefly Marketing and Advertising relating to a specific field. However to actually bring out Sujan Budathoki and materialize all of the creativity and to efficiently manage Rashik Gopali the whole activities was certainly very difficult. Sujan Rai After listing down together for long tedious hours we came Kushal Kumar Singh with the name Management Scholars. The name comprises two different words with the distinct but with the symbolic Article Collection meaning. The first management is related with business Narayan Dhakal studies. It refers to the skills to effectively and efficiently Saroj Kafle utilize the available resources in every possible ways. The Bishwamber Lamsal other Scholars means a student or a learned person who Dharmendra Shah is capable to bring a change. Subodh Mahato So the magazine, what is it about? Well it basically is a Prabin Pokhrel collaboration of ideas of student s and the experts relating Sudip Pokhrel to business and management practices. Together with a Krishna Pd. Lamichhanne whole lot of things for which you have to turn the pages and read. Interview and Reporting Lastly, a bunch of thank to all those who have contributed Renu Basnet towards bringing out this magazine. As this is our very first Bimal B.K issue and we hope we are blessed with what is called the Pabina Khanal Beginners Luck. We are sure we can bring out more and Rama Gopali more issues in the days to come in regular basis. Sharita Shrestha Bipisha Ojha Cheers !!! Till next issue. Shreejana Thapa Publishing Committee Advisor Committee Scholars Magazine Prof. Rama Krishna Regmee KCC Mr. Radhey Shyam Malakar (Executive Director, FNCCI) Mr.Sajeeb Shrestha (Lecturer, Shanker Dev Campus) Mr. Dhan Raj Chalise (TU. Lecturer) Mr. Rajeev Timilsina Scholars Magazine-Publishing (Coordinator, MAMCJ, KCC) Committee Special Thanks To Mr. Parshuram Adhikari (Chief Administrator Officer) KCC Co-ordinator Mr. Raju Kattel Shiva Ram Sharma (Ghorsaine) (Coordinator, Araniko Intl Academy & Faculty, BCA, KCC) Mr. Ramraj Upadhaya Editors (Br. Manager, Nepal Investment Bank Limited) Mahesh Kumar Shrestha Mr. Janak Thapa Nilesh Maharjan (MD, Glory Finance) Amrit Rupakheti Ms. Sunita Budhathoki (Trainee Assistant, Bank of Asia Nepal) Krishna Budhathoki (Supporting Staff B.B.A) Senior Designer Sushant Poudyel Executive Designer Anjan Sangat Message from Managing Director Message from Principal I would like to felicitate the BBA I am greatly excited to see this team that has undertaken this publication from our BBA students. important step to publish the This magazine is an important Management Scholars. On behalf initiative that helps them to of the college management, I would practically take up responsibilities. like to assure you of my personal This can be a way to develop their and institutional cooperation. concept of management studies. an effort on behalf of the Managing the publishing activities management students is highly encouraging even for other somewhat helps them to put their management principles streams. As the management students have undertaken this into practice. work, this is highly relevant. Academically and practically, their publishing effort sharpens their thinking and analyzing The publication team members will be able to learn various capacity. Not only the publishing team but also those who human and professional skills while completing the process connect with this publication this way or that way can benefit of publishing the magazine. Besides, they can promote their from it. It can encourage debates on management issues. I skills and attitudes required for coping with various challenges believe this will get continuity. coming up in the process. Similarly, knowledgeability of students in the discipline of management will go up with. Suman Katwal I wish a continuous success for the publication while reiterating Managing Director my full support and cooperation for this appreciable work. Pralhad Karki Message from Vice-Principal Message from Co-ordinator It is much Pleasure to see the I am very proud of the students of initiative of our BBA Students (7th BBA-08 for taking an initiative of starting Semester). The Publication of an a creative and challenging work in the field In-house Business magazine is a of business magazine with a goal to worthy effort that can stimulate enhancing research ability as well as the learning process. This Positive developing professional skills. This is a truly work Promotes not only the students academic identity but a down of new era in the history of School of Business and also college itself. I, therefore, appreciate their efforts and Management, KCC. As I feel the student have now finally would like to express my best wishes for their progress and started moving in the direction of enterprise leadership, the continuous Success. philosophy that our college has been trying to foster since its inception. Prof. R.C. Aryal I hope in near future the things will keep getting better and our network will even be stronger as our students, alumni association cooperate partners and college itself join hard to reshape the bright future in various fields of management development. Mr. Raju Tandan How to Deliver Quality customer service? TEXT: Sujan Budhathoki Make the customer feel special: Acknowledge the customer, greet the customer, Give him your attention, Listen carefully Customer service is a proactive attitude that can be summed and speak clearly, dont keep him waiting, Try and build up as: I care and I can do. It always assesses carefully customers rapport. interest, needs, liking/ disliking etc. It takes months to get a Dont forget your working environment also can make a good new customer and only seconds to lose one. So it is must impression: Customers often believe that sloppiness in one maintain better customer relation. area of an organization can mean a general carelessness in all The main mantra, think like the customer. areas. Ways to answer customer First impression: Make a healthy impression to your customer. Illustration: A customer will decide in the first 15 seconds whether you Thanks for telling me your problem. I will try to get the are competent, prepared, approachable and efficient. answer to tour problem by .. Make the first 15 seconds count: Smile and greet, Show interest, This is Sujan Budhathoki. How may I help you sir/ madam? make eye contact, and listen, Treat the customer as if he/ she I do not provide that service, but I have other people on my is the first person of the day, Be friendly, willing and helpful, team who work with that. May I refer you to one of these Thank them for their business. men or women? Qualities to create loyal Remember, a sweeter music for customers call them by People want a friendly voice and a warm smile. name. People want to hear you say yes, I can do that. People want to know that you are highly trained and skilled. People want you to be quick. People want you to be very available. People want to hear the magic words Thank you. Seven commandments in customer service Dignity I treat those I serve with dignity, patience, courtesy and respect. Welcome I greet those I serve with a smile and welcome, every time they visit. Information I provide those I serve with accurate information. Confidentiality I earn the trust of those I serve and protect the privacy and confidentiality of information I obtain and maintain. Smile Understanding and Empathy I listen to those I serve, appreciate their feelings and express understanding of their situation or issue. Fairness I treat those I serve justly and impartially. Magic words in customer relations: cost nothing Namaste! You are welcome Thank you It is our pleasure Please visit us again No problem Tips for Launching Your Product TEXT: Bipisha Ojha A jolt. That is what you want from your product launch. Impacts that will ripple through your customer base, resound with your prospectus and shake up your competitors. Smart strategic launches always create a jolt. Whether your launch is for an entirely new product or a line extension, these five marketing communication musts will put you on the path to success. Secure a great name. Make sure that the name is memorable, relevant and easy to pronounce. Avoid acronyms or straight forward descriptive labels. If your product is a line extension, think carefully how the name fits within your existing brand structure. Establish a strong visual identity. Your new product needs a strong visual personality. If appropriate, create a word mark or logo to represent it and promote its benefits. A unified look communicates market leadership. If your product is a line extension, make sure all your rollout materials work within your existing visual system. Promote in multiple channels. A single promotion is not a product launch. A well thought-out launch includes print and online advertising, direct marketing, email campaigns, sales promotions, employee communications, trade show rollouts and media coverage. Collaborate from the get-go. Product launches are multi-staged processes that require lots of players, planning and teamwork. Get your launch teams working together for at least six months before your launch date. Any less time and you risk short-circuiting your well-laid plans. Tier your message. Once you have figured out all the marketing channels for your launch, resist the impulse to say everything everywhere. Start with that one big idea. Commercialization of Agriculture (SIAC). Likewise, He has now more than three branches throughout the valley in Kirtipur, Basundhara, Samakhusi and Golfutar.