2019 PROFILE KBS WORLD 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV http://kbsworld.co.kr http://kbsworld.kbs.co.kr/kbsworld24 KBS WORLD PROFILE 2019 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV KBS WORLD PROFILE CONTENTS 04 05 CONTENTS 06 Overview 08 About KBS World 10 Channel Profile & Highlights 12 KBS World Global Network 1 14 KBS World Global Network 2 16 Program | Music 18 Program | Drama 21 Program | Culture & Documentary 22 Program | Variety Shows 24 KBS World Viewers Rating & N Screen 26 KBS World Conduct a Survey 28 Programs Schedule 30 Sales Contact Information KBS WORLD PROFILE OVERVIEW 06 07 OVERVIEW TERRESTRIAL TV CABLE TV KBS initiated Korea’s first radio broadcasting service in KBS has long been a leader in the development of the broadcasting CHANNELS culture of Korea. As the nation’s key public service broadcaster, KBS 1927 has embraced technological advancements and continues to provide a communication platform for diverse media content. Commenced first television broadcasting service in 1961 To address the rapid changes in broadcasting and the digitalization of terrestrial television, KBS strives to connect with the audience through First broadcasting of HD programs in the provision of audience oriented, high quality programming. The role of the public broadcaster has become ever more crucial and KBS 2001 endeavours to provide a wide range of channels to promote a wide Completed the transfer to digital broadcast in range of perspectives and address the fast-paced evolution of the 2012 digital media environment. TERRESTRIAL DMB KBS is the country’s first broadcaster, beginning its radio service in 1927 and commencing Korea’s first television broadcast service in 1961. After first broadcasting HD programs in 2001, KBS completed the transition to digital broadcasting in 2012. RADIO KBS headquarters are located in the Yeouido district of Seoul. KBS INTERNATIONAL BROADCASTING has 18 regional stations and 11 overseas bureaus, as well as eight subsidiary companies such as KBS Media, that manage the local and TV 1 Radio global marketing of KBS content. RADIO Happy FM Voice of Love Global Korean Network Classic FM Cool FM KBS WORLD PROFILE ABOUT KBS WORLD 08 09 About KBS WORLD KBS World is a 24-hour family entertainment channel that broadcasts original programs produced by KBS. These programs are aired only a few weeks after they have first been shown in Korea via KBS’ terrestrial channels, with the addition of multilingual subtitles. With its current availability in 102 million households in 120 countries and 1700 hotels across 46 different countries, KBS World is an essential resource to feel, enjoy and learn Asian culture. KBS World promises to do its best to bring entertaining and informative programs to its viewers. Always enjoyable TV, it is KBS World! KBS WORLD PROFILE CHANNEL PROFILE & HIGHLIGHTS 10 11 Channel Profile Channel Highlights Drama: Key Driver of Korean Wave KBS World dramas distinguish themselves through their diverse themes, dynamic storylines and the presence of well-known celebrities. Adored by LAUNCHED ON JULY 1, 2003 audiences throughout Asia, KBS dramas bring heart-warming stories of life, love and family. Entertainment: Recharge Yourself with Laughter Korea’s most loved entertainment programs - all in one place! KBS World offers a variety of exciting programs including K-Pop music shows, comedy skits and infotainment programs. Viewers can catch up on the most up-to- date trends in Korea through KBS World’s entertainment programs. NUMBER OF HOUSEHOLDS WITH KBS WORLD LANGUAGE/SUBTITLE : Korean Language Documentary: A New Documentary Paradigm Approx. 102 million (as of Dec 2018) English (Approx. 95% of programs), Chinese (35%), Malay(10%) Diverse, useful and enjoyable! KBS World provides the latest in highly * Japanese, Vietnamese, Thai and Indonesian subtitles are also available. informative documentary programs. KBS documentaries bring in-depth information on health, environment, social and cultural topics. Be awed FRESH HOURS : 29% PROPORTION OF CONTENT TYPE by the power of nature and experience fascinating lives through different 45% Drama, 48% Kpop and Entertainment shows eyes with KBS World documentaries. 3% Culture & Documentary, 4% Newscast BROADCAST HOURS COUNTRIES DISTRIBUTED : 24 hours a day, 7 days a week KBS is available in 120 countries; USA, China, Japan and other countries throughout Asia, Europe, America, Africa, Oceania, the Middle East and even Antarctica! KBS WORLD PROFILE KBS WORLD GLOBAL NETWORK 1 12 13 GLOBAL NETWORK Growth of KBS World Global Network As of Dec, 2018 KBS World Viewer by Continents (Dec 2018) 11 39 53 68 71 71 73 78 88 96 100 117 120 Countries Countries Countries Countries Countries Countries Countries Countries Countries Countries Countries Countries Countries Area Country Households USA 8,430,000 Major Foothold Country Japan 4,430,000 China APSTAR-6 (Hotel, Foriegn Residence) Asia (include Japan) 17 Countries 19,700,000 Europe / CIS 49 Countries 17,200,000 2017 Arab / Africa 41 Countries 57,4000,000 North, Middle & South America (include USA) 7 Countries 8,500,000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2018 Oceania 6 Countries 10,000 Households Households Households Households Households Households Households Households Households Households Households Households Households 4.5 million 32.1 million 35.1 million 44.3 million 44.2 million 44.7 million 49 million 50 million 52 million 54 million 58 million 65 million 102 million Total 120 Countries 102,810,000 * Hotel - 46 Countries 1,705 Hotels KBS WORLD PROFILE KBS WORLD GLOBAL NETWORK 2 14 15 USA PARTNERS GROWING NETWORK & PLATFORM ASIA PARTNERS Growth of KBS World Global Network Since it’s launch in 2003, KBS World has been expanding its global network. KBS World is now recognised as Asia’s top family entertainment channel and is available in 120 countries throughout the world. Japanese Network Platform Company Households Note Cable J:COM and 58 Companies 3,141,900 Entered Japan Major Cable TV Satellite SkyPerfec Tv (DTH) 424,600 Broadcasting Entered the whole Japan area IPTV NTT, KDDI, Softbank 870,100 Entered Japan 3 Major IPTV Total 4,436,600 EURO PARTNERS Chinese Network Hotbird-13C (HD) Platform Area Entered Hotel Viewer Rooms Beijing Hotel 40, etc 16 17,483 Shanghai Hotel 17, etc 9 7,839 Satellite Shandong Peninsula 50 12,456 (APSTAR6) Liaoning 92 22,681 other 258 79,146 Total 482 139,605 KBS World Global Major Partners Country Platform Channel# Country Platform Channel# Ch 756 Ch 2082 Japan USA Ch 791 Ch 159 Ch 523, 606 France Ch 545 Singapore Ch 115 Turkey Ch 84 Malaysia Ch 391 Poland Ch 143 Thailand Ch 143 UAE Ch 872 Indonesia Ch 323 Brazil Ch 145 Ch 170 Vietnam Ch 34 Philippines Ch 75 Hong Kong Ch 156 Macau Ch 180 Australia Ch 827 KBS WORLD PROFILE PROGRAM | MUSIC 16 17 KBS is always with the audience As a major public broadcaster in Korea, KBS provides a cutting-edge MUSIC viewing experience with high-quality programs and supreme content. Music Bank Yu Huiyeol's Sketchbook Immortal Songs 2 Genre : Music Genre : Music Genre : Music & Variety Premiere on KBS World : 05/2004 Premiere on KBS World : 05/2009 Premiere on KBS World : 12/2011 The best tunes in Korea! KBS World boasts the most Here you can enjoy the energetic performances of The true classics of the century are reborn! sensational music shows on television to satisfy your talented musicians and listen to their friendly banter. In this show, Korean idol groups give jaw- senses! Featuring fantastic performances and awe- It’s a relaxing way to unwind after a long, hard dropping performances as they revive the inspiring harmonies by the nation’s top artists! Follow day. Settle in for an evening of enchanting music classic songs of legendary artists. Experience the latest trends in the Korean music scene with the and conversation with “Yu Huiyeol’s Sketchbook”. their incredible singing skills as they reinvent K-Chart - a summary of the week’s hottest songs. the songs that have transcended generations. Don’t miss this heart-warming competition! Always With Our Audience KBS WORLD PROFILE PROGRAM | DRAMA 18 19 DRAMA Matrimonial Chaos Genre : Drama Series Cast : Cha Tae Hyun, Bae Doona, EL, Son Sukku Premiere on KBS World : 10/2018 Is marriage really the completion to love? This romantic Your House Helper comedy drama begins with this question and defines the difference in thought between men and women about Genre : Drama Series Cast : Ha Seokjin, Bona, Lee Ji Hoon, Go Won Hee love, marriage and family. Premiere on KBS World : 07/2018 The daily life of an average working woman involves: a packed subway during the rush hours, a miserable old boss, juniors clawing their way up, mounting credit card debt, and a rusty and tired body... And above all, the worst is the endless housekeeping work that awaits her at home. But what if a handsome guy appears and takes care of all the housekeeping work for her? And not only that, what if he solves the problems in her complicated and confused life? In this drama, a male house helper does housekeeping works in different women's houses and tries to solve their issues. Are You Human? Marry Me Now Sunny Again Tomorrow Genre : Drama Series Genre : Drama Series Genre : Drama Series Cast : Seo Kang-Jun, Gong Seungyeon, Lee Jun Hyuk Cast : Han Ji Hye, Lee Sang Woo, Yoo Dong Kun, Jang Mihui Cast : Seorina, Ha Seung Lee, Jin Ju Hyung, Lee Chang Wook Premiere on KBS World : 06/2018 Premiere on KBS World : 05/2018 Premiere on KBS World : 05/2018 A young man falls into a coma. His mother creates an artificial The four sons and daughters of master shoemaker A high school graduate with minimum qualifications tries intelligence robot in his likeness that must pretend to be a real Hyoseop were raised without a mother until one day, they to reset her life with dogged perseverance by founding a human and fool people into believing that he's real until the real meet their stepmother, who is a millionaire! This family fashion company and turning into a CEO.