March 26, 2009 Core curriculum 4 University Senate creates a steering committee to Taking steps discuss the meaning and potential establishment of core curriculum at Purdue. to save lives Insurance news Purdue researcher prepares 7 Employees who cover to scale Mount Everest to help dependents on their Purdue those affected by HIV/AIDS insurance must complete a Dependent Eligibility Verifi- Professor J. Paul Robinson hopes to cation Package by May 13. raise more than a Purdue flag when he reaches the summit of Mount Everest. Closer to campus He also hopes to raise awareness 8 The Purdue Cancer Benefit and funding to help those affected by Concert comes to West HIV/AIDS in Africa. Lafayette for the first time. Robinson is making the trek to 29,029 feet to raise money for Cy- tometry for Life, a not-for-profit www.purdue.edu/insidepurdue founded at Purdue to develop reliable, low-cost diagnostic tools that will facilitate treatment for AIDS victims across sub-Saharan Africa. Founded by Robinson and great things to do colleague Gary Durack in 2006, in April the group is an extension of the Purdue University Cytometry 5 Laboratories within Bindley Bio- n The semester’s closing weeks bring science Center. lots of musical events from Purdue See Robinson, page 11 Bands, PMO, the Black Voices of Inspiration, Convocations and others. n There’s also mucho drama from Purdue Theatre, the Black Cultural Center and the local Civic Theatre. n Spring Fest is April 18-19 all over campus. It’s spring and it’s fest. Why resist? n The spring football game is also April 18, along with some related festivities — and most Purdue spring varsity sports have home events. n The new Purdue Grand Prix track west of the athletic complex at McCormick Road and Cherry Lane Professor J. Paul Robinson climbs the stairs on the south side of will host a community day April 19 Ross-Ade Stadium with his dog, Nuget, as part of his training for and its first races April 25. an upcoming trek to the top of Mount Everest. Robinson is mak- ing the trip to raise funds for Cytometry for Life, a not-for-profit Calendar, pages 14-15 or focused on developing reliable, low-cost diagnostic tools that https://calendar.purdue.edu will help treat AIDS victims in Africa. (Photo by Mark Simons) 2 CAMPUS NEWS March 26, 2009 Bellinger to serve as interim VP strategic leader- will leave Purdue June 30 to head a assistant dean for engagement in ship while we new foundation to raise money for the College of Education, effective to lead fundraising efforts conduct a national the University of Missouri-Kansas March 9. Robin Bellinger, Purdue’s associate search for this City. More details are at http://news. Before her position as assistant vice president for advancement, is vice presidency,” uns.purdue.edu/x/2009a/ provost, she held positions as an aca- serving as the University’s interim President France 090311Bellingerinterim.html. demic adviser for Purdue’s School of vice president for development. A. Córdova said. Liberal Arts and director of minority “Robin has held numerous In her new Dorothy Reed appointed affairs for the School of Science. leadership roles with our fundrais- role, Bellinger More details are available at ing team since she joined Purdue Bellinger reports to Murray assistant dean in Education http://news.uns.purdue.edu/inside in 2002. She is well qualified to Blackwelder, senior Dorothy Reed, former assistant purdue/2009/090309_reed.html. provide both organizational and vice president for advancement, who provost at Purdue, has been named Marketing and Media leaders named A new leadership team is in place in King, communications director; Purdue’s Office of Marketing and Julie Rosa, director of publications; Media. Teri Lucie Thompson, vice Suzanne Shaw, director of creative president for marketing and media, services; and Martin Sickafoose, announced the leadership team director of online experience and and new organizational structure emerging technologies. on Tuesday (March 24). As assistant vice president for Hannibal Sigurdson Roy King Marketing and media oversees strategic marketing and research, the communication of news and Hannibal is responsible for the in August. information about Purdue to both development and implementation During the internal and external audiences of strategic marketing plans to sup- transition, those in print, photo and video, and via port individual colleges and areas who have ques- a variety of Internet platforms; as well as the Purdue brand. tions about branding and advertising; the Sigurdson, assistant vice services should Purdue Web site; and community president for external relations, is call 49-42034 or partnerships. responsible for creating and execut- continue to work “Our marketing and media ing a media relations program, with their current operation has been reorganized and oversees issues management Rosa Shaw Sickafoose contacts. More to provide new services — such and Purdue’s community relations information about as market research, viral market- efforts. Thompson was named the vice marketing and media is available at ing, and media relations — and to As senior director of brand president for marketing and media www.purdue.edu/marketing. increase efficiency in all functional and advertising, Roy is responsible in July and started in the position areas,” Thompson says. “Our area for developing the Purdue brand was previously known as university blueprint and ensuring that all relations, but we think our new advertising and marketing activity name better describes the diverse is aligned with the strategic plan. services provided by this functional King, communications director, group to the university. The move is responsible for coordinating with Inside Purdue is published 10 times a year by the Office of Marketing and Media for the joins talented and experienced internal stakeholders to ensure faculty, administrative/professional and clerical/service staffs of Purdue University. Send staff into collaborative teams that development of appropriate com- news correspondence to the editor at the addresses below. build upon each other’s strengths munication materials. Inside Purdue can be read on the World Wide Web at www.purdue.edu/insidepurdue. and expertise, allowing marketing As director of publications, Julie Rosa, editor Dan Howell, managing editor and media to deliver a better end Rosa will supervise college and area Valerie O’Brien, writer Mark Simons, photographer product.” magazines as well as the university’s Regular contributors of reporting and writing: Purdue News Service; Office of News and No personnel were eliminated broad internal communications. Public Affairs, Agricultural Communication Service; ITaP Communications; Physical Facilities due to the reorganization, and staff Shaw, director of creative ser- Communications; Human Resource Services Communications. Contributing photographer: members were offered an oppor- vices, manages video, photography, Andrew Hancock. tunity to express job assignment graphic design, writing and editing Editorial Board: Barb Mansfield (APSAC), Matthew Marks (CSSAC), Jeanne Norberg, Nancy preferences. for marketing and media. Rodibaugh, Charles Stewart, Teri Lucie Thompson. The leadership team is Nancy As director of online experience Items for publication should be submitted to Inside Purdue, Engineering Administration Hannibal, assistant vice presi- and emerging technologies, Sicka- Building, Room 417, 400 Centennial Mall Drive, West Lafayette, IN 47907-2016. dent for strategic marketing and foose is responsible for managing Telephone 49-42036 or 49-42028. E-mail address: [email protected] research; Chris Sigurdson, assistant the strategic development of digital Address labels for Inside Purdue come from the Department of Human Resource Services. vice president for external rela- and interactive marketing tools, To correct or revise an address, file Form 13 with Human Resource Services, Freehafer Hall. tions, Rwitti Roy, senior director including Web development and Purdue University is an equal opportunity / affirmative action employer. of branding and advertising; Mary social media. Vol. 18, No. 8 March 26, 2009 CAMPUS NEWS 3 School of Nursing clinics awarded $1.3 million in stimulus funds Two rural family health clinics Costs also had increased at the operated by Purdue’s School of Delphi clinic due to a move to a Nursing in Delphi and Monon larger facility in 2008. Novak says it will receive $1.3 million through a became harder to have the staffing grant made possible by the federal to support the space. economic stimulus package. “We moved from a facility President Barack Obama an- with three exam rooms to one with nounced March 2 the allocation eight so that we could handle a of $155 million to 126 commu- lot more volume, meet commu- nity health centers nationwide to nity needs, and provide increased increase access to care for people learning experiences for Purdue in need and create jobs. In Indiana, students,” Novak says. “This grant a total of $2.6 million will support allows us to preserve current the Purdue clinics and Indiana jobs and create new jobs, which Health Centers Inc. in Indianapo- will help to strengthen the local lis. economy.” “We’re very excited about this The patient service area for the funding,” says Julie Novak, profes- PHOTO provided BY SCHOOL OF NURSING North Central Nursing Clinics is sor of nursing, principal investiga- Nurse practitioners Monica Keyes and Barb Strasburger confer while Deb Mears Carroll, White and part of Clinton tor of the grant, and director of the (background) measures a pediatric patient at the Family Health Clinic of Carroll County counties, which are considered to Purdue School of Nursing Clinics. located in Delphi. The Delphi clinic and another in Monon will share a $1.3 million be primarily rural areas. “It will enable us to continue our grant authorized by the $787 billion American Recovery and Reinvestment Act. Opened in 1995, the Delphi mission of serving the working clinic has approximately 3,000 poor, many of whom either have be awarded due to a lack of federal practitioners.