ffi KANNUR'SVJi UNIVERSITY (Abstract) (MCJ) Master of Communication and Journalism Programme - under Credit Based Semester System in affiliated Colleges -Scheme, Syllabus &Model Question Papers- Implemented with effect from 2014 Admission - Orders issued. ACADEMIC BRANCH U.O No. AcadlCl / 10822.12014 Dated, Civil Station (PO),29 -08-2014 Read: 1. U.O.No.AcadC1llT46Al2Al3 dated 12-03-zAV 2. Minutes of the meeting of the Board of Studies in Mass Communication & Jourualisrn held on 10-10-2013 3. Letter No.MCJ/Syllabus/worksltop-Zl14, dxed22-02-20i4 frorn the Chainnan, Board of Studies in Journalism & Mass Communication ORDER 1. The Revised Regulations for Credit based Sernester System for P.G. Programmes in affiliated Colleges lrave been implemented in this University rvith effect from 2014 admission vide paper read (1) above. 2.The Board of Studies in Journalism & Mass Communication vide paper read (2),above has finalized the Scheme, Syllabus & Model question Papers for Master of Communication and Joumalism (MCJ) Programmes under Credit based Semester System System with effect from 2014 admission. 3.The Chairman, Board of Studies in Joumalism & Mass Communication vide papei read (3) above , has forwarded the Scherne, Syllabus & Model Question Papers for Master of Communication and Joumalism (MCJ) Programmes for irnplementation with effect frorn 2014 adrnission. 5. The Vice Chancellor after considering the matter in detail and in exercise of the powers of Academic Council conferued under section l1 (1) of Kannur University Act 1996 and all other enabling provisions read together with has accorded sanction to implement Scheme, Syllabus and Model Question Papers for (MCJ) Master of Communication and Joumalism Programme offered by BOS in Journalism &Mass Cornmunication under Credit based Semester System in affiliated Colleges with effect frorn 2014 admission subject to report Acadernic Council. 6. Orders are, therefore, issued accordingly. 7.The Implemented Scheme, Syllabus and Model Question Papers are appended. sd/- DEPUTY REGISTRAR (ACADEMIC) FoTREGISTRAR To The Principals of Colleges offering MCJ Prograrnrnes Copy to: t t', The Exarnination Branch (tluough PA to cE;.:j;it 1 t. , .. -;-:.,t" ". " 2. The Chairman BOS in Mass Communication'& Jbur:ralism'. 3. PS to VCiPA to R/PA to CE,I 4. DR/AR I (Acad). Fonvarded /By 5. SFIDF/FC. SECTION O For more details; 1og on www.kannur universit-v .ac.in KANNUR UNIVERSITY REVISED SCHEME AND SYLLABUS FOR PG PROGRAMME IN Master of Communication and Journalism (MCJ) UNDER CREDIT BASED SEMESTER SYSTEM KU CBSS-PG-2014 FOR AFFILIATED COLLEGES UNDER KANNUR UNIVERSITY From 2014 ADMISSION onwards Prepared and offered by: Board of Studies of Journalism and Mass Communication, Kannur University 1 MCJ Programme SYLLABUS for Affiliated Colleges in Kannur University w.e.f 2014 Master of Communication and Journalism The syllabi of MCJ programme offered in the affiliated colleges of the university under semester system has been revised in the light of the decision of the meeting of the Board of studies, Journalism and Mass Communication. The revised syllabi shall apply to MCJ programmes conducted by the affiliated colleges of Kannur university with effect from the academic year 2014-15 (2014 admission onwards) and KU CBSS –PG-2014 regulations shall be applicable to this programme. 1. Duration of the Programme: The duration of the MCJ Programme shall be 2years, each year comprising two semesters, each semester consisting of 400- 450 contact hours distributed over 90 days. 2. Eligibility: Candidate seeking admission to the programme shall be required to have obtained a bachelor degree (under 10+2+3)of this university or any other Indian or foreign university recognized by Kannur University as equivalent thereto and have secured a minimum of 45% marks or equivalent grade in part III / core graduate course are eligible to apply. However, candidate belonging to other socially and economically backward communities are eligible for a relaxation of 5% marks in the qualifying examination. Those belonging to scheduled caste/scheduled tribe having secured a pass in the qualifying degree examination are eligible to apply for admission to the programme. 3. Admission: Admission to the course shall be made in the order of merit of performance of eligible candidates at the entrance examination. The 3 hour entrance examination will assess the candidate’s language proficiency, general knowledge and aptitude for journalism. 2 Mode of selection: Entrance test: 75 marks Interview : 25 marks Total: 100 marks Weightage: 1. Holders of PG diploma in Journalism - 5 marks 2. Three year degree holders with Journalism main -7 marks 3. Graduates with Journalism Complementary -5 marks 4. Bachelors Degree holders in Multimedia Communication/Visual Communication/Film production/Video Production -5 marks Candidate will be given weightage in only one of the categories whichever is higher Weightage, only on production of original certificates. 4. Intake: The intake shall be restricted to 20 for each batch. Reservation of seats for SC/ST and other backward community will be as per the reservation rules of the University. 5. Course Structure: Two kinds of courses are offered to the students in the programme. They are Core courses and Electives. Core courses are offered by the parent department offering the programme. Elective /Open courses are offered either by the parent department or any other department. 3 6. Programme structure: I Semester -from June to October No Core / Course Title of the Hours Credits Marks Elective Course allotted Code per week Internal External Total 1 Core MCJ 1C Introduction to 05 04 15 60 75 01 mass communication 2 Core MCJ 1C Reporting For 05 04 15 45 60 02 Newspaper 3 Core MCJ 1C Editing For 05 04 15 45 60 03 Newspaper 4 Core MCJ 1C Television 05 04 15 45 60 04 Production 5 Elective** MCJ 1E Photo 01 Journalism 05 04 15 60 75 6 Elective** MCJ 1E Travel 02 Journalism 7 Elective** MCJ 1E Health 03 Communication Total 25 20 75 255 330 ** select one elective from this group 4 II Semester -from November to March No Core / Course Title of the Hours Credits Marks Elective Course allotted Code per Internal External Total week 1 Core MCJ Media Laws 04 04 15 60 75 2C 05 And Ethics 2 Core MCJ Magazine 04 04 15 45 60 2C 06 Journalism 3 Core M CJ Communication 04 04 15 60 75 2C 07 Theories 4 Core MCJ Radio 04 04 15 45 60 2C 08 Production 5 Elective** MCJ 2E Indian Politics 04 and Communication 04 04 15 60 75 6 Elective** MCJ 2E Agricultural 05 Journalism 7 Elective** MCJ 2E Business 06 Journalism 8 Practical – MCJ 2 Newspaper I P 01 production , Video production, Magazine 05 02 production and 20 40 60 Radio production (5+5+5+5) (10+10+10+10) Total 25 22 95 310 405 ** select one elective from this group 5 III Semester -from June to October No Core / Course Title of the Hours Credits Marks Elective Course allotted Code per week Internal External Total 1 Core MCJ 3C Public Relations 05 04 15 60 75 09 and Corporate Communications 2 Core MCJ 3C Advertising 05 04 15 45 60 10 3 Core MCJ 3C Mass 05 04 15 60 75 11 communication Research 4 Core MCJ 3C Television 05 04 15 45 60 12 Journalism 5 Elective** MCJ 3E Technical 07 Writing 05 04 15 60 75 6 Elective** MCJ 3E Fashion 08 Communication 7 Elective** MCJ 3E Sports 09 Journalism Total 25 20 75 270 345 ** select one elective from this group 6 IV Semester- from November to March No Core / Course Title of the Hours Credits Marks Elective Course allotted Code per Internal External Total week 1 Core MCJ 4C Introduction to 05 04 15 45 60 13 Cinema 2 Core MCJ 4C Development 05 04 15 60 75 14 Communication 3 Core MCJ 4C New Media And 05 04 15 60 75 15 Online Journalism 4 Practical – MCJ 4CP PSA production, 05 02 20 40 60 II 02 TV News bulletin (5+5+10) (10+10+20) production and Short film production 5 Project MCJ 4Pr Dissertation + 05 03 50 50 100 Internship** (10+40*) 7 Viva Voce MCJ 4 C Viva Voce 50 50 -- 01 16 Total 25 18 115 305 420 ** marks for internship should be allotted by the HOD. a. Total marks for semester – I -330 b. Total marks for semester – II- 405 c. Total marks for semester – III- 345 d. Total marks for semester – IV- 420 e. Total marks for semester I to IV- 1500 7 7. Credit Requirements: The students are expected to do 4 core courses and 1 elective in I, II and III semesters, 3 core courses, Dissertation, viva and Internship in the 4th semester. However, the elective need not necessarily be one from the list given above as the department may change the electives from time to time depending on the availability and specialization of faculty and choice of the student. 8. REGISTRATION : The students have to register for the required number of courses at the beginning of each semester before the classes begin. They have to complete the prescribed prerequisites for the course before registration. The student within a maximum of 10 working days after the commencement of the class can change the optional courses in consultation with their student advisor who is a faculty member, if the student feels that he/she has registered for more courses than he/she can handle. No student shall register for more than 24 credits and less than 16 credits in a semester. 9. SCHEME OF EVALUATION: The evaluation of a course consists of two parts: Continuous Evaluation (CE) and End Semester Evaluation (ESE). The total marks allotted for each courses shall be 100, with a maximum of 40% marks for continuous Evaluation and 60% marks for End Semester Evaluation.