Ritesh Raman, 31 Category Management | Brand Management | Ex – John Distilleries | Ex – Myntra | NIFT, Mumbai Email: [email protected] | M: 6366242457 PROFILE SUMMARY ● 8 years of experience across Retail, e-Commerce and the alco-bev industry ● Expertise in Category Management, brand management, marketing, and Strategic Sourcing and Procurement ● Exposed to Data Analytics, Marketing Frameworks, business strategy, Platform Economics and consumer behavior ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- PROFESSIONAL EXPERIENCE Senior Manager (Trade Marketing), John Distilleries Pvt Ltd | Jul ’19 – Sept ’20 Defining, designing and managing delivery of Trade Marketing Initiatives across 5 Indian states: Telangana, AP, Karnataka,TN and Kerala ● Managed Sourcing for 5 flagship beverage brands, viz. Fireball Paul John Whiskey, Nirvana, Original choice and Big Banyan Wines ● Carried out Inventory Management worth INR 30 Cr ● Led the creation and publication of all Marketing Collateral in line with brand guidelines and marketing plans ● Planned and implemented Promotional Campaigns Assistant Category Manager, Xiaomi | Aug ’18 – Mar ’19 ● Managed the Lifestyle Portfolio worth INR 100 Cr from international manufacturers in China ● Led category management, Sales Monitoring, inventory management, P&L, marketing campaigns and Product Launch Events ● Launched 6 products within 8 months in the lifestyle category, from concept to execution Buying and Category Manager, Myntra | Jun ’17 – Aug ’18 ● Handled a Portfolio of 24 Brands for the Kook N Keech, a private label by Myntra, with overall business of INR 65 Cr ● Pioneered newer categories, resulting in an overall annual revenue growth by 15% ● Led a team of 15 people including Designers, Merchandisers and Interns ● Negotiated and sourced products from China and a PAN-India supplier base with the Least Rejection Rate across brands of 3% Buyer - Kidswear Category, TPG Wholesale (Vishal Mega Mart) | Aug ’15 – Jun ’17 ● Led the Design Strategy Overhaul for the category, resulting in a 4% increase in contribution to the overall apparel business ● Managed a Portfolio of 90 Cr across 220 stores all over India ● Vendor Management and Quality Assurance across a base of 200+ suppliers Assistant Buyer - Menswear Category, Koovs.com | Apr ’14 – Aug ’15 ● Part of the team that Launched the Menswear Category; onboarded 25+ National Brands within the first 3 months ● Started the Influencer Interaction Programme on Instagram, to improve visibility and target niche segments Production Merchandiser - Kidswear, Barbie | Jun ’12 – Mar ’14 ● Handled the Production Orders for kidswear for the domestic market ● Brought down the wastage from 8% to 3%, adding an Additional Margin of 5-7% to the portfolio ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- EDUCATION ● PGP in Technology and Business Management, Masters’ Union School of Business | 2020-21 ● Bachelors in Fashion Technology, National Institute of Fashion Technology, Mumbai | 2008-12 ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ACADEMIC PROJECTS ● Dropshipping Business: Prototyped an e-commerce platform, Mizan, delivering curated jewelry; Key tasks included website development, customer engagement, social media management, and KPI formulation ● Retail Strategy: ‘DMart: Retail Management Strategy, Performance & Risks’ - a detailed assessment of DMart’s business model ● B-Plan Competition: ‘Enigma’, the Masters’ Union Business Premier League - part of ‘11th Hour Entertainment’, a team of 5, that came up with an idea to fulfill the existing market gap in the entertainment event industry ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- EXTRA-CURRICULAR ACTIVITIES ● Core Member, Guest Committee at Masters’ Union School of Business - responsible for coordination and moderation of Master in Residence (MiR) Sessions and CXO Guest Sessions ● Runners-up, Masters’ Union Marketing competition - created a GTM strategy and marketing campaign for a Sea Cruise company ● Badminton – Won inter-college competition for 2 years; participated in the nationals in high school.