boldIssue 4 | October 2008 spirit 06 The inspirational Ed Viesturs 08 Leadership Conference in New Delhi, India 18 ‘transforming tomorrow’ through construction 39 One day at the site of… ArcelorMittal Temirtau 44 PAs of ArcelorMittal Also inside, our favourite Indian recipes! boldeditorial 01 People came here with expectations and curiosity. India was chosen to host our second Now, everyone seems very relaxed. We have come a long way on this journey.” Leadership Conference because the country Mr Mittal, Chairman and CEO, represents the will to assume a Leadership closing comments in New Delhi, India position in the modern world. Welcome to the post-Leadership Conference edition of boldspirit! A buzz of excitement spread through But our Group is a strong group. Part of this ArcelorMittal in the ‘post-conference’ world. strength comes from how truly global we are. This year’s location for the gathering of What was clear at the Leadership Conference our top managers was New Delhi, India. was how our global presence and diversity are It was a bold – and ultimately excellent – key ingredients of our Group’s DNA. In one room choice. we had representatives from over 60 nations, yet the feeling was of one big family. The conference demonstrated with absolute certainty that our Group possesses a tightly Mr Mittal said to the delegates in India that knit, global community of top managers; if we can do more, than we must. Just look at a community that contains and is open to the last point on the list of ‘Ten proposals on sharing a wealth of knowledge from our units, how we can be bolder’. We can further integrate segments and functions across the world. our global team and never lose sight of our long-term goal. The common thread that unites This issue of bold sets out to capture spirit all of us is ‘safe, sustainable steel’. We plan to the energy of the event, and to communicate be producing it for a very long time. to you the fruits of our leaders’ labours. The conference is more than a get together: And now, enjoy this issue of your magazine, it is an intensive three-day work session, boldspirit… after which all 320,000 of us set to work Our ArcelorMittal University will officially carrying out the goals, strategies, and open its doors at the end of 2008, as part programmes identified by our top management. of its phase one. Through a global network of training facilities, the University is setting Let’s celebrate our ‘boldness’ out to make various programmes available Ten proposals at the ArcelorMittal’s goal is to provide the to every ArcelorMittal employee. Now if that Leadership Conference Leadership that will transform tomorrow’s isn’t a bold vision, we don’t know what is! steel industry; a common goal every one of on how we can be bolder us should bear in mind as we go about our This issue’s bold visionary, Ed Viesturs daily work and lives. ‘Boldness’ is the attitude (page 6-7), completed a 16-year quest to 1. New steel solutions that has allowed us to dare to dream such climb all 14 of the world’s highest mountains! for automotive a dream, to revive the steel industry and to As with ArcelorMittal, putting safety first 2. Friendly electrical steels help build the structure of the modern world was an important part of attaining his bold (see our construction feature on page 18). ambitions. On that very important theme, 3. Ferritics ‘Boldness’, in the way our Group is increasingly John Macnamara, VP Global Health and 4. Higher wind generation towers embracing it, is what is going to carry us Safety, introduced ‘Journey to Zero’, our through design innovations through challenges to the next level. H&S improvement strategy (pages 34-35), at the Conference. 5. Entering the Chinese market ‘Boldness’ was much discussed in New Delhi. 6. Vertical integration of raw Mr Mittal, Chairman and CEO, invited us to Perhaps now, more than ever, it is important materials…more Mergers be proud of our exceptional numbers thus far for us to understand what we mean when we and Acquisitions (page 38) – numbers that people in the steel say we are bold; to reflect on the example industry would not have dared dream about of Ed Viesturs. As a group, and like Ed, 7. Listening to customers a few years back. Aditya Mittal, CFO, told our we have set very ambitious goals. There may 8. Adjusting our activity to top leaders that our message of ‘boldness’ be challenges – indeed there will be prevailing market conditions is getting through to the outside world. challenges – as Ed’s experience shows us. This is something in which we should all take 9. Using our current facilities to 100% great pride, because ultimately, we are all 10. The integration of our global ambassadors for our Company. team towards the same goal Our values in your language: English: Sustainability, Quality, Leadership; French: Développement Durable, Qualité, Leadership; Spanish: 02 boldcontents For a look at some of our favourite Have your say Indian recipes see the special insert, boldspirit is your magazine so we would like between pages 16 and 17!” to hear from you: Comments? Contributions? Questions? Contact us at [email protected] 06 Ed Viesturs 08 Leadership Conference 39 ArcelorMittal Temirtau 03 boldmessage 24 boldnewsfromsegments 42 boldmedia Mr Mittal sets the tone Global highlights ArcelorMittal in the news 04 boldleadersspeak 34 boldsafety 44 boldspotlight Interviews: Davinder Chugh Interview with PAs of ArcelorMittal and Arnaud Poupart-Lafarge John Macnamara 46 boldpeople 06 boldvisionaries and Robert Kanz ArcelorMittal people The inspirational Ed Viesturs 36 boldstatistics 50 bolddepartments 08 boldfeature Steel giants: blast furnaces Mining and Steel Greenfields Leadership Conference 38 boldbusiness 52 boldquiz in New Delhi, India Using diversity and strength Did you know...? to deliver strong results 18 boldfeature 53 boldinterview ‘transforming tomorrow’ 39 boldfocus A relaxed moment with… through construction One day at the site of... Gulnara T Alekeyeva ArcelorMittal Temirtau Editors Contributors Special thanks/addendums Nicola Davidson, Editor at Large Raúl Álvarez, Amelia Bauerly, Hennico Benedicte, Thoburns: Xanthe Hynds, Carlo D’Alanno David Cowan, Head of Publication Julie Buchler, Tuhina Chugh, Svetlana Chvanova, (designed by Thoburns.com) Mary Carey, Editor in Chief Vincent Daenen, Ginette de Matteis, Pierre Engel, To all of the contributors to this issue: your time and Raquel Córdoba, Editor FutureBrand, Phil Hankinson, Perrine Henrion, effort are greatly appreciated. Bravo team! Charlotte Rodaway, Editor Martín Gaitán, Olivia Gandon, Ewa Gebala, Marc Hooker, Julie Buchler, Photo Management Richard Leze, Sandra Luneau, Joska Londero, And an extra special thank you to Martine Scheuren, Nikolay Kubrakov, Romain Moreau, Monique Muller, because she is an excellent communicator and we Sylvie Petetin, Laura Podlesny, Jolice A Pojeta, forgot to mention her efforts in our last issue! Photo Library Lynn Robbroeckx, Charlotte Rodaway, Andrés Romagnoli, Note: in the English version of Issue 3, Raymond Sze was ArcelorMittal Photo Library, Giles Barnard, Tetyana Ryvchuk, Marion Saul, Lisa Stewart, TBWA, incorrectly identified as Chairman Li and Patrick Manning Corbis, Daniel Delguste, Getty, Veikka Gustafsson, Emma Tuite, Vanessa Vanhalst, Mario Villamiel, as George Maxwell Richards. Our apologies! istockphoto.com, Christophe Laprun, Jaco Boshoff Mardo Barbara Wendl, Nikianna Yiannopoulos, Zainab M Tankiwala boldspirit is printed on recycled paper and is Elemental Chlorine Photos Vanderbijlpark, Himanshu Pahad, Free (ECF). The paper has been awarded the NAPM Recycled Fabien Mariaud de Serres, Jason Tilley, Claude Vasconi, trademark and is produced at a mill that is certified ISO 14001. Ed Viesturs collection, wide.lu boldspirit is also available in French, Spanish, German, Russian, Brazilian Portuguese and Chinese. Sostenibilidad, Calidad, Liderazgo; German: Nachhaltigkeit, Qualität, Führungskompetenz; Brazilian Portuguese: Sustentabilidade, Qualidade, boldmessage 03 Our leaders have formulated Welcome to this new edition of boldspirit. Through these pages a strong vision, but it will take the efforts of each and every one you will take a virtual trip to our Leadership Conference in New Delhi. of you to make that vision a reality.” It was an extraordinary conference where our 650 top leaders shared a common vision for ArcelorMittal: to become one of the most admired companies in all sectors. Mr Mittal sets the tone Dear Colleagues, As I said in New Delhi, Health and Safety It was a pleasure and an honour for me “ Our leaders at the starts at home. A healthy organisation can to welcome the 650 main decision makers only exist when it is composed of healthy of our Group to my home country, India, Leadership Conference people, in their minds and in their bodies. and to witness in action our strong, represented all the That is why I would like to ask all of you and closely knit, Leadership community to remain healthy. With the energy and at ArcelorMittal. richness and diversity enthusiasm of all of us, if each part of this of our Company, all the Company reaches the level of the best Upon seeing this executive team work in each area, if we move forward in living together, discussing our challenges and wealth of knowledge our values and putting a bit of boldness building proposals, a thought came to in everything we do…then I am sure that my mind: on the one hand, the delegates and the pride of we can literally astound the world. at the conference originated from more belonging to a common than 60 countries, and represented different Our Leadership Conference has generated functions and units of our business. Group, made up of an excitement which is spreading through On the other hand, our team of executives 320,000 ArcelorMittal our entire organisation.