WIMBLEDON TENNIS OPPORTUNITIES INSIGHT • Wimbledon is the world's longest-running and most prestigious tennis tournament taking place 3rd - 16th July 2017. • The tournament attracts over 500,000 spectators; 38,500 per day and millions of TV viewers worldwide. • We generally see a 12%+ audience uplift to OOH movements around sporting events. Wimbledon sees sustained audience uplift in traffic around 6% over two weeks; the local station sees a 100% increase in footfall. • Tennis audience has a high index for AB (135), ABC1 (119), higher income bracket (£50k+ 133) and Home owners (114) RATIONALE • Very high usage of public transport makes OOH a natural opportunity to associate with the event. Key locations include London Underground, Southfields, Wimbledon, Earl’s Court and destination routes; Rail (trains from London Waterloo), Wimbledon Station, where visitors can board the shuttle bus service direct or take a taxi. The local station receives 450,000 people during the two weeks, a 100% increase in footfall. • Trams also run every 10-15 minutes from East Croydon station to Wimbledon station. • Brand case studies using an association with Wimbledon include: Wimbledon station domination; Moet Wimbledon live score feed to large format digital OOH; Station concourse backlights; Earl’s Court cross track domination; Waterloo ticket hall domination. There are also local experience opportunities. Opportunities Waterloo Ticket Hall Domination Dominate London’s busiest commuter station with a takeover of the main ticket hall. A combination of mega walls, long postings, wrapped pillars, digiwalls, ticket gateways, banner and silver centres. Total Cost £95,000 gross plus £42.500 net production delivering an average 2 week footfall of 3.5m One day Transvision commuter pack Including key stations including Victoria, Euston, King’s Cross, St. Pancras, Charing Cross, Waterloo, London Bridge, Cannon Street, Fenchurch Street and Liverpool Street Total Cost £16,0000 delivering 475k impacts .