Edited by Bernard Schiele, Joëlle Le Marec and Patrick Baranger Edited by Bernard Schiele, Joëlle Le Marec and Patrick Baranger Science Communication Today - 2015 Current strategies and means of action Science Communication Today - 2015 This book reports on the work of the fifth Journées Hubert Curien, which took place in Current strategies and means of action Nancy, France, from 3 to 5 June 2015, in a meeting organized as part of the Science & You project. The theme of the conference was ‘Current strategies and means of action’. The fifth Journées Hubert Curien had four main objectives: • Confront science communication research with science mediation practices. • Reflect on and debate about science communication issues in different national contexts. • Explore the citizen dimension of science communication actions. • Analyse new science in society practices. The papers presented in this book cover recent renewed interest in science communi- cation and the reasons why policymakers want to communicate science. They describe how national contexts frame science communication actions and policies. They explore the public’s demand not to be treated as passive consumers of information anymore, but as actors in their own right—not only in debates about the rightful place of science and technology within society, but also in those about research processes that affect or concern them. In this way, the authority and legitimacy of scientific knowledge are being questioned as new types of relations to knowledge are emerging. This book brings together the 11 keynote addresses from the conference. The Authors Patrick Baranger, President, Hubert Curien Network for Science, Technical and Industrial Literacy in Lorraine (France) Aziz Bensalah, Mohammed V University of Rabat (Morocco) Massimiano Bucchi, University of Trento (Italy) Cheng Donghong, Vice-President, China Association for Science and Technology, President, Chinese Association of Natural Science Museums (China) Sook-kyoung Cho, Director, Exhibition and Education Headquarters, Gwang-ju National Science Museum (South Korea) Alan Irwin, Copenhagen Business School (Denmark) Pierre-Benoît Joly, French National Institute for Agricultural Research (France) Pablo Kreimer, Director, Science, Technology and Society Centre, CONICET, Buenos Aires (Argentina) Jean-Yves Le Déaut, Member of Parliament, President of the Office Parlementaire d’Evaluation des Choix Scientifiques et Technologiques (France) Joëlle Le Marec, Centre de Recherche Lettres Arts Cinéma, Université Paris Diderot (France) Marc Lipinski, Centre National de la Recherche Scientifique (France) Elizabeth Rasekoala, Chair, Pan-African Solidarity Education Network (international) Bernard Schiele, University of Quebec in Montreal, Inter-University Research Center on Science and Technology (Canada) Brian Trench, independent researcher, evaluator and trainer in science communication (Ireland), President, International Network on Public Communication of Science and Baranger Joëlle Le Marec and Patrick - 2015 • Current strategies and means of action Edited by Bernard Schiele, Science Communication Today Technology PUN ISBN : 978-28143-0236-5 PRIX : 12 € EDULOR PUN – ÉDITIONS UNIVERSITAIRES DE LORRAINE Science communication today—2015 Current strategies and means of action ISBN : 978-28143-0236-5 © Presses Universitaires de Nancy – Éditions Universitaires de Lorraine, 2015 42-44, avenue de la Libération. BP 33-47 54014 Nancy Cedex En application de la loi du 11 mars 1975, il est interdit de reproduire intégralement ou partiellement le présent ouvrage sans autorisation de l’éditeur ou du Centre français du copyright, 6 bis, rue Gabriel- Laumain, 75010 Paris. Science communication today—2015 Current strategies and means of action Edited by Bernard Schiele, Joëlle Le Marec and Patrick Baranger Foreword by Pierre Mutzenhardt PUN - EDITIONS UNIVERSITAIRES DE LORRAINE Foreword Pierre Mutzenhardt President of the University of Lorraine Building citizenship for the 21st century: this is the ambition of the Université de Lorraine, which has imagined and designed a novel project on an international scale—Science & You. The swift advance of science, the explosion in technology and the accelerated pace of the changes our world is undergoing unsettle citizens and lead them to ques- tion their environment and their future. Consequently, forging closer links between science and citizens appears as a major challenge if each of us is to be informed on the challenges facing society and become an actor. The construction of a sci- entific culture for citizens obviously involves meeting researchers, but also requires a stance of reflective practice. In 2015, the 5th edition of the Journées Hubert Curien took place within the framework of Science & You, and hosted international specialists in science com- munication. Current issues in the field, many of which were presented in January 2014 during the Science & You Launch Day, were under debate: current models and trends, and the transnational, multidisciplinary and sociocultural contexts of science–society relationships. Fifteen prominent speakers from Africa, America, Asia and Europe contributed their critical viewpoints and reflections on different policies and strategies operating in scientific and technological culture throughout the world. Their contributions to the Journées Hubert Curien are brought together in this publication. The Université de Lorraine, which has been involved in science communication for many years now, wishes to make Science & You a regular event; this publication is intended to be a signal start to a new collection of quality scientific publications with the accent on questions and issues in the scientific and technological culture of tomorrow. Here I would like to emphasize the commitment of the whole com- munity and the variety of approaches, as demonstrated in this book. I hope you enjoy reading it! SCIENCE COMMUNICATION TODAY—2015 Contributors Patrick Baranger, President of the Hubert Curien Network for Science, Technical and Industrial Literacy in Lorraine (France) Aziz Bensalah, Professor at the Mohammed V University of Rabat (Morocco) Massimiano Bucchi, Professor of Science and Technology at the University of Trento (Italy) Cheng Donghong, Vice-President of the China Association for Science and Technology and President of the Chinese Association of Natural Science Museums (China) Sook-kyoung Cho, Director for the Exhibition and Education Headquarters at Gwangju National Science Museum (South Korea) Alan Irwin, Professor in the Department of Organization at Copenhagen Business School (Denmark) Pierre-Benoît Joly, Director of Research at the French National Institute for Agricultural Research (France) Pablo Kreimer, Chief researcher at CONICET and Director of the Science, Technology and Society Centre in Buenos Aires (Argentina) Jean-Yves Le Déaut, Member of Parliament, President of the Office Parlementaire d’Evaluation des choix scientifiques et technologiques (OPECST) (France) Joëlle Le Marec, Professor of Information and Communications Sciences at the Centre de Recherche Lettres Arts Cinéma (CERILLAC) at the Université Paris Diderot in Paris (France) Marc Lipinski, Director of Research at the Centre National de la Recherche Scientifique (France) Elizabeth Rasekoala, Chair, Pan-African Solidarity Education Network (international) Bernard Schiele, Professor in the Faculty of Communication at the University of Quebec in Montreal and researcher at the Inter-University Research Center on Science and Technology in Montreal (Canada) Brian Trench, Independent researcher, evaluator and trainer in science communica- tion (Ireland), and President of the International Network on Public Communication of Science and Technology ii THE SCIENTIFIC COMMITTEE The Scientific Committee Joëlle Le Marec, Chair, Professor of Information and Communications Sciences at the Centre de Recherche Lettres Arts Cinéma (CERILLAC) at the Université Paris Diderot in Paris (France) Francis Lepage, Science & You 2015 Development Manager, University of Lorraine (France) Bernard Schiele, Outgoing Chair of Journées Hubert Curien 2012, Professor in the Faculty of Communication at the University of Quebec in Montreal, and researcher at the Inter-University Research Center on Science and Technology in Montreal (Canada) Patrick Baranger, Outgoing General Secretary of Journées Hubert Curien 2012, Chair of Hubert Curien Network for Science, Technical and Industrial Literacy in Lorraine (France) Martin W. Bauer, Professor of Social Psychology and Research Methodology at the London School of Economics and Political Science (United Kingdom) Massimiano Bucchi, Professor of Science and Technology in Society, University of Trento (Italy) Philippe Chavot, Teacher–Researcher—LISEC, University of Strasbourg (France) Cheng Donghong, Vice President and Executive Secretary of the Chinese Association for Science and Technology and President of the Chinese Association of Natural Science Museums (China) Michel Claessens, Director of Communication ITER—Cadarache (France), former Director of Communication, Directorate-General of Research at the European Commission Hester du Plessis, Head of Science communication—Research, Use and Impact Assessment unit, Human Science Research Council (South Africa) Pascal Griset, Director of the Centre National de la Recherche Scientifique, Science and Communication Institute (France) Claudie Haigneré, President of Universcience, former Minister for Research (France) Anne-Catherine Hauglustaine-Robert,