ASVA Visitor Trend Report, January 2019 Dashboard Summary Usable data was received from 129 sites. The total number of visits recorded in January 2019 January 2019 was 1,205,663; this compares to 1,080,851 in 2018 and indicates an increase of 11.5%. Excluding Country Parks ASVA's Commentary and Observations for January 2018 January 19 1,205,663 11.5% p Year-to-Date 1,205,663 11.5% p We are pleased to report a healthy start to 2019, with overall visitor numbers for January up 11.5% (excluding country parks) when compared with figures from the same month in 2018. Including Country Parks January 19 1,263,094 12.1% p Regionally, the start to the year has seen increases in the East (11.1%), West (16.6%) and South (17.2%), with only the Year-to-Date 1,263,094 12.1% p Northern region slightly down (-4.8%.) It should be noted that regional figures tend to flux at this time of the year, with the data set collected somewhat smaller due to many attractions being closed over the winter months. Per Region At an individual attraction level, it is clear that the spectacular Chinese Lanterns Festival continues to boost visitor Northern Scotland 52,682 -4.8% q numbers at Edinburgh Zoo (up 175%), following on from a similarly impressive December. We also see Kelvingrove Art *Northern Scotland † 48,849 -6.7% q Gallery and Museum enjoying a very positive start to the year (up 46%) with Dippy the Dinosaur proving to be quite a This report was Eastern Scotland 772,189 11.1% p draw. Other Glasgow Life attractions have also reported increased numbers in January, including The Riverside produced for ASVA by Southern Scotland 14,021 17.2% p Museum (up 45%) and Scotland Street School Museum (up 59%), so we are perhaps seeing a ‘Dippy Effect’ as opposed *Southern Scotland † 14,021 17.2% p to an ‘Outlander Effect’ for Glasgow sites so far in 2019! Western Scotland 424,202 16.6% p With regards to weather, the majority of the month was generally mild, though it did turn very cold towards the end *Western Scotland † 370,604 15.3% p of January across all regions. The mean temperature for January was provisionally 0.1 °C above the long-term average. As a whole, Scotland had 58% of average rainfall and 120% of average sunshine, with the South and East of Per Attraction Category the country particularly dry and sunny. Heritage/historic property/stately 232,900 4.1% p house Museums & Galleries 715,179 12.4% p Zoo/wildlife/safari 61,583 91.5% p park/aquarium Sports & activities 5,361 -54.1% q Forest park/ 57,431 26.0% p country park Gardens 37,602 11.5% p Distillery/whisky 32,127 -4.9% q related Visitor Centre 20,922 29.8% p Boat Trip/Marine 17,042 -5.6% q Other 41,249 15.2% p Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 6.21 (57) 12.62 (24) 1.45 (52) 0.92 (8) * † Excluding Country Parks -4.3% q 2.0% p 5.6% p 9.3% p For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Year-on-Year Visitor Numbers Visitor Numbers Month Latest 11.5% p 4,101,956 3,572,022 1,205,663 2,816,192 3,028,267 2,796,118 1,080,851 2,433,033 2,017,831 1,464,516 1,545,893 1,407,539 1,336,860 1,205,663 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Additional Comments Jan-19 Jan-18 Positive influences Edinburgh Zoo "20885 of the total visitors were for Lantern festival entry." Ticket SPV Retail SPV Catering SPV Ticket Spend -4.3% q Glasgow Science Centre "January was a standard winter month with a good first week (in particular the 2nd January when GSC is one of the only visitor attractions open in Glasgow) and busy week-ends / quieter week days. On 12th/13th January £6.49 Retail Spend £6.21 we held open week-ends (an initiative whereby we distribute leaflets to schools in areas of deprivation giving 5.6% p pupils and their whole family free entry in exchange of the leaflet). On 26th/27th January we held Little Explorers Days with special activities for 2-5 year-olds. This resulted in high visitor numbers especially on 26th January." Catering Spend 9.3% p Kelpies Tour "Tours were FREE in January, except to group bookings and schools." £1.45 £1.37 £0.92 £0.84 Negative influences Jan 2019 Jan 2018 The Hunterian Museum "The Art Gallery closed from 6th January for a rehanging of exhibitions and this affected figures." and Art Gallery £12.62 £12.37 Spend per ticket sold 2.0% p _________________ Jan 2019 Jan 2018 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3 Site-specific report January 2019 u Responses for January 2019 were received from 142 sites. u 5 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 13 sites have not submitted results or were closed for the season in January 2017 and thus do not appear in the tables below. January 2019 January 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Aberdour Castle 415 470 -12% FC Scotland - Glenmore Visitor Centre 4995 4642 8% Almond Valley Heritage Trust 4866 3469 40% FC Scotland - Glentrool Visitor Centre 2122 1589 34% Arbroath Abbey 350 247 42% FC Scotland - Kirroughtree Visitor Centre 4030 3210 26% Auchindrain 3 4 -25% FC Scotland - The Lodge Forest Visitor Centre 4464 3393 32% Bannockburn 1360 1477 -8% Fort George 998 1227 -19% Black House 57 41 39% Gallery of Modern Art 30875 41393 -25% Blackness Castle 3819 1249 206% Gladstone's Land 377 271 39% Blair Athol Distillery Visitor Centre 1088 1455 -25% Glasgow Cathedral 9844 12180 -19% Bothwell Castle 173 240 -28% Glasgow Museums Resource Centre 1447 1378 5% Brodie Castle 951 517 84% Glasgow Science Centre 26384 22751 16% Caerlaverock Castle 949 783 21% Glen Ord Distillery Visitor Centre 821 744 10% Callendar House 3940 2757 43% Glenkinchie Distillery Visitor Centre 1170 1799 -35% Caol Ila Distillery Visitor Centre 284 165 72% Haddo House 55 18 206% Cardhu Distillery Visitor Centre 197 345 -43% Highland Safaris 1592 1578 1% Castle Campbell 617 427 44% House for an Art Lover 551 343 61% Centre for Contemporary Arts 19300 24321 -21% Huntingtower Castle 199 181 10% City Art Centre 9027 2911 210% Inveresk Lodge Garden 36 57 -37% Clynelish Distillery Visitor Centre 50 43 16% Iona Abbey 71 128 -45% Craigmillar Castle 1894 1087 74% Jacobite Cruises Ltd 6270 5693 10% Crathes Castle, Garden & Estate 979 293 234% Jedburgh Abbey 409 302 35% Culloden Battlefield visitor centre 1903 2182 -13% John Gray Centre 11573 13268 -13% Culzean Country Park 11455 1152 894% Johnstons of Elgin 10836 10705 1% Dallas Dhu Distillery 24 67 -64% Kelpies Tours 2091 555 277% Dalwhinnie Distillery Visitor Centre 2498 1836 36% Kelvingrove Art Gallery and Museum 94209 64346 46% Dewar’s Aberfeldy Distillery 1075 960 12% Lagavulin Distillery Visitor Centre 381 303 26% Dirleton Castle 966 690 40% Lauriston Castle 4000 3781 6% Discovery Point 3761 2064 82% Linlithgow Palace 3072 2180 41% Doune Castle 3751 2988 26% Low Parks Museum 1841 1686 9% Drum Castle, Garden & Estate 366 431 -15% Macduff Marine Aquarium 1810 1997 -9% Dryburgh Abbey 328 245 34% Mackintosh Queen’s Cross 2515 2400 5% Dumbarton Castle 635 472 35% Malleny Garden 120 47 155% Dumfries Museum & Camera Obscura 1000 563 78% Melrose Abbey 738 796 -7% Dunblane Cathedral 753 807 -7% Mount Stuart 276 158 75% Dunfermline Palace 488 349 40% Mugdock Country Park 42143 41446 2% Dunstaffnage Castle 200 190 5% Museum of Edinburgh 5782 4285 35% Edinburgh Bus Tours 20733 18334 13% National Museum of Flight 1445 1358 6% Edinburgh Castle 82169 79985 3% National Museum of Rural Life 5747 4412 30% Edinburgh Zoo 46570 16965 175% National Museum of Scotland 128833 130048 -1% Elgin Cathedral 283 257 10% National War Museum 40041 37777 6% FC Scotland - Clatteringshaws Visitor Centre 1550 1215 28% Nevis Range 5361 11672 -54% 4 January 2019 January 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y New Abbey Corn Mill 18 24 -25% Verdant Works 940 512 84% Oban Distillery Visitor Centre 1340 1603 -16% Writers Museum 4172 3207 30% Our Dynamic Earth 15314 17044 -10% Pollok House 2733 2739 0% Provand's Lordship 4125 2950 40% Queensferry Museum 288 244 18% Riverside Museum 91076 62828 45% Robert Burns Birthplace Museum 13313 16824 -21% Robert Burns Centre 2097 1186 77% Robert Burns House 474 648 -27% Rosslyn Chapel 5256 5121 3% Rothesay Castle 69 66 5% Royal Botanic Garden Edinburgh 37446 33626 11% Royal Lochnagar Distillery Visitor Centre 682 487 40% Scotland Street School Museum 4424 2788 59% Scottish Fisheries Museum 5528 4995 11% Scottish National Gallery 122939 94095 31% Scottish National Gallery of Modern Art 30667 31861 -4% Scottish National Portrait Gallery 31487 32729 -4% Scottish Seabird Centre 11611 11618 0% Skara Brae 355 316 12% St Andrews Castle 1815 1592 14% St Andrews Cathedral 1071 903 19% St Cecilia's Hall 730 1101 -34% St Giles' Cathedral 53584 51349 4% Stirling Castle 16824 16719 1% Summerlee Museum 6826 6067 13% Sweetheart Abbey 59 44 34% Talisker Distillery Visitor Centre 1593 1165 37% Tantallon Castle 1685 1369 23% The Black Watch Castle and Museum 5870 6474 -9% The Famous Grouse Experience 2092 1965 6% The Hunterian Museum and Art Gallery 9349 11294 -17% The Nelson Monument 2446 1723 42% The People's Story 2252 2624 -14% The Royal Yacht Britannia 10772 12353 -13% The Scotch Whisky Experience 18096 19785 -9% The Scott Monument 1671 2477 -33% The St Mungo Museum of Religious Life And Art 5607 5162 9% Threave Estate 247 1363 -82% Tomatin Distillery Visitor Centre 736 1052 -30% Urquhart Castle 9270 8018 16%.