7TH ANNUAL IVY SPORTS SYMPOSIUM Friday, November 16, 2012 from 8:00 AM to 6:00 PM Alfred Lerner Hall, Columbia University, New York, NY The 2012 Ivy Sports Symposium is hosted by the Columbia University Graduate Program in Sports Management and the 2012 Ivy Sports Symposium Planning Committee. Opening 8:00 AM- Broadway Lobby Registration 9:00 AM Registration will remain open until 12:00 PM. 8:00 AM- Roone Arledge Networking Breakfast 9:00 AM Auditorium Sponsored by the Columbia University Graduate Program in Sports Management 8:45 AM- Roone Arledge Welcome & Opening Remarks 9:00 AM Auditorium Rob Dearborn, Co-Chair, 2013 Planning Committee, Ivy Sports Symposium Lucas Rubin, Director, Master of Science Program in Sports Management, Columbia University Alex Rosen, Executive Director, Ivy Sports Symposium 7th Annual Ivy Sports Symposium – Agenda Page 2 of 9 9:00 AM- Roone Arledge 10 NEXT Class of 2012 Awards Ceremony 9:30 AM Auditorium Hosts: David Cushnan, Editor-in-Chief, SportsPro, SportsPro Media, and Chris Chaney, Founder & Co-Chairman, Ivy Sports Symposium Ivy Sports Symposium-SportsPro 10 NEXT Class of 2012: Jason Belzer, Sports and Entertainment Attorney Alexandra Chalat, Executive Director, Beyond Sport, and Head, Social Innovation, Benchmark Sport International Brian Gainor, Director, Strategy and Analytics, Freshwire, and Founder, Partnership Activation Sidhartha Mallya, Director, Royal Challengers Sports Caitlin Moyer. Senior Manager, Advertising and Marketing, Milwaukee Brewers Baseball Club Jimmy Small, Manager, Industry Marketing, NASCAR Angelo Solomita, Vice President, Business and Legal Affairs, Radegen Sports Management Dan Weinberg, Director, Strategic Partnerships and Licensing & Head, Global Sales, Tough Mudder Yao Williams II, Senior Account Executive, Global Marketing Partnerships, National Basketball Association Michael Zavodsky, Senior Vice President, Corporate Sponsorships, Brooklyn Sports & Entertainment 9:30 AM- Roone Arledge Global Sports Leadership Perspectives 10:30 AM Auditorium Moderator: David Falk, Founder & Chief Executive Officer, Falk Associates Management Enterprises Bob Bowman, President & Chief Executive Officer, Major League Baseball Advanced Media Simon Cummins, Managing Partner, International Sports Practice, Odgers Berndtson Peter Luukko, President & Chief Operating Officer, Comcast-Spectacor, and Chairman, Global Spectrum Peter Moore, Chief Operating Officer, Electronic Arts Heidi Ueberroth, President, NBA International, National Basketball Association 7th Annual Ivy Sports Symposium – Agenda Page 3 of 9 Round 1 10:30 AM- Panel Mix Zone Networking Break 11:00 AM (Required Attendance for Round 1 Speakers) 11:00 AM- Roone Arledge 1A Marketing & Revenue Generation: Properties Focus 11:45 AM Cinema Moderator: Sean Barror, Managing Director, Boston, Raptor Accelerator Lisa Baird, Chief Marketing Officer, United States Olympic Committee Kathy Carter, President, Soccer United Marketing Greg Economou, Executive Vice President, Corporate Sales and Solutions, The Madison Square Garden Company Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers Mark Rothenberg, Senior Vice President, Havas Sports & Entertainment, N.A. 11:00 AM- Room 555 1B Sports Media: Digital Focus 11:45 AM Moderator: Daniel Shanoff, Founder, Quickish Media, Audience Development, USA TODAY Sports Media Group, Gannett Company Jeff Bennett, Chief Executive Officer, Raptor Sports Properties Rick Cordella, Senior Vice President & General Manager, Digital Media, NBC Sports Group, NBCUniversal Media James DeLorenzo, Vice President & General Manager, SI.com, Sports Illustrated Jimmy Lynn, Managing Partner, JLynn Associates, and Managing Partner, Human Equity Tom Richardson, Founder & President, Convergence Sports & Media 11:00 AM- Jed D. Satow, 1C Sports & Social Impact 11:45 AM Room 567 Moderator: Mori Taheripour, Senior Advisor, Sport for Development, United States Agency for International Development Amadou Fall, Vice President, Development in Africa, National Basketball Association Jürgen Griesbeck, Founder & Chief Executive Officer, streetfootballworld Mary Harvey, Principal, Ripple Effect Consulting, and Former Director, Development, FIFA In Partnership Nick Keller, Founder, Beyond Sport with SEEDS Kenneth Shropshire, Special Counsel, Duane Morris, and Director, Wharton Sports Business Initiative, University of Pennsylvania 11:00 AM- Room 569 1D Launching Your Career Workshop 11:45 AM Monica Lewis, Sports and Entertainment Publicist (10 NEXT Class of 2011) Part of the Jim McCloud, Director, Sponsorship Sales, 10 NEXT Series Major League Baseball Advanced Media (10 NEXT Class of 2011) 7th Annual Ivy Sports Symposium – Agenda Page 4 of 9 Round 2 11:45 AM- Panel Mix Zone Networking Break 12:15 PM (Required Attendance for Round 2 Speakers) 12:15 PM- Roone Arledge 2A Marketing & Sponsorships: Agencies Focus 1:00 PM Cinema Moderator: Michael Neuman, Managing Partner, Scout Sports and Entertainment, a Division of Horizon Media Lucien Boyer, President & Global Chief Executive Officer, Havas Sports & Entertainment, and General Commissioner, Global Sports Forum Barcelona John Brody, President, Partnership and Business Development, Wasserman Media Group Brian Corcoran, President & Owner, Shamrock Sports & Entertainment Christopher Lencheski, President, Front Row Marketing Services & Front Row Analytics, a Division of Comcast-Spectacor Lisa Murray, Executive Vice President & Chief Marketing Officer, Octagon 12:15 PM- Room 555 2B College Athletics 1:00 PM Moderator: Lee Stacey, Senior Vice President, Sales and Marketing, Front Row Marketing Services & Front Row Analytics, a Division of Comcast-Spectacor Mike Aresco, Commissioner, Big East Conference Greg Brown, President & Chief Executive Officer, Learfield Communications Jim Fiore, Director of Athletics, Stony Brook University Ted Gumbart, Commissioner, Atlantic Sun Conference M. Dianne Murphy, Director, Intercollegiate Athletics and Physical Education, Columbia University in the City of New York 12:15 PM- Jed D. Satow, 2C Emerging Sports 1:00 PM Room 567 Moderator: Val Ackerman, Founding President, Women’s National Basketball Association, and Adjunct Professor, Columbia University George Daniel, Commissioner, National Lacrosse League Will Dean, Chief Executive Officer & Founder, Tough Mudder Jonathan First, President, USA Sevens Stuart Goldfarb, Partner & Chair, Sports Practice Group, Dorsey & Whitney Nigel Melville, Chief Executive Officer & President, Rugby Operations, USA Rugby 12:15 PM- Room 569 2D Networking to Success Workshop 1:00 PM David Oestreicher, Co-Founder & Managing Director Part of the Manhattan Sports Business Academy (10 NEXT Class of 2011) 10 NEXT Series Jared Schoenfeld, Director, Corporate Hospitality Sales, The Madison Square Garden Company (10 NEXT Class of 2011) 7th Annual Ivy Sports Symposium – Agenda Page 5 of 9 Lunch 1:00 PM- Roone Arledge Networking Lunch 2:15 PM Auditorium Sponsored by Dorsey & Whitney 1:30 PM- Room 555 Lunch A Sports Analytics 2:15 PM Moderator: Andrew Zimbalist, Robert A. Woods Professor of Economics, Smith College Paul Carr, Senior Researcher, ESPN Stats & Information, ESPN James Dennis, Managing Director, Opta US, Opta Matthew Marolda, Chairman, StratBridge, and Executive Vice President, Analytics, XOS Digital Aaron Schatz, Editor-in-Chief, Football Outsiders Bill Squadron, President, Bloomberg Sports 1:30 PM- Jed D. Satow, Lunch B 10 NEXT Class of 2012 2:15 PM Room 567 Moderator: David Cushnan, Editor-in-Chief, SportsPro, SportsPro Media Jason Belzer, Sports and Entertainment Attorney Alexandra Chalat, Executive Director, Beyond Sport, and Head, Social Innovation, Benchmark Sport International Jimmy Small, Manager, Industry Marketing, NASCAR Part of the Dan Weinberg, Director, Strategic Partnerships and Licensing & Head, Global Sales, 10 NEXT Series Tough Mudder Michael Zavodksy, Senior Vice President, Corporate Sponsorships, Brooklyn Sports & Entertainment 1:30 PM- Room 569 Lunch C Sports & Social Media Workshop 2:15 PM Anthony Caponiti, Partner, Activ8Social Steve Cobb, Partner, Activ8Social 7th Annual Ivy Sports Symposium – Agenda Page 6 of 9 Round 3 2:15 PM- Panel Mix Zone Networking Break 2:45 PM (Required Attendance for Round 3 Speakers) 2:45 PM- Roone Arledge 3A Team Leadership 3:30 PM Cinema Moderator: Bernie Mullin, Chairman & Chief Executive Officer, The Aspire Group Rich Gotham, Team President, Boston Celtics Derrick Hall, President & Chief Executive Officer, Arizona Diamondbacks Robb Heineman, Co-Owner, President & Chief Executive Officer, Sporting Kansas City Mark Pannes, Chief Executive Officer, AS Roma, and Managing Director, Austin, Raptor Accelerator 2:45 PM- Room 555 3B Marketing & Sponsorships: Brands Focus 3:30 PM Moderator: Ray Katz, Managing Partner, Source1 Sports David Abrutyn, Managing Director, Senior Vice President & Global Head, IMG Consulting, IMG Worldwide Paul Bamundo, Director, Sports Marketing and Partnerships, Subway Greg Luckman, Global Head, Consulting, CAA Sports Scott McCune, Vice President, Global Partnerships and Experiential Marketing, The Coca-Cola Company Greg Via, Global Director, Sports Marketing, Gillette, Proctor & Gamble 2:45 PM- Jed D. Satow, 3C Sports Finance 3:30 PM Room 567 Moderator: Robert Tilliss, Founder & Chief Executive Officer, Inner Circle Sports Marc Ganis, President, SportsCorp Leo Hindery, Managing Partner, InterMedia Partners Scott Milleisen, Managing