Beware False Security Markovich Advises Pros to Question Selves About Jobs "OAT J. Markovich, gen. mgr., Richland (Calif.) CC is a widely known and successful professional. After looking over the pro job situation in his part of the country, he wrote an article for the North- Baseball and Golf ern Cal. PGA bulletin that professionals all Roger Craig, Dodgers pitcher, who operates Green over the country may read with interest Acres Golf Center in Los Angeles, gave business and profit. a big boost about six months ago when he started Here is what Markovich said: holding joint baseball and golf clinics. The baseball You should ask yourself two questions sessions are staged for the kids who bring their — Am I performing to the satisfaction of parents along to swing golf clubs, and it isn't un- common to have 300 persons milling around Green the board? Is the board aware of my Acres when the two events are staged. Wally duties? Moon, Norm Larker, Stan Williams and other Become Complacent Dodgers appear at the baseball clinics while Craig and his partner, Bill Koski, handle the golf Most professionals become complacent. instruction. Knowing some of the prominent members sometimes produces false security. Senior- ity does produce security, but in many cases directors are more anxious to have 13. Are my sales consistent? Is each younger men with modern ideas. Young member receiving the same consid- men do not have a monopoly on ideas. eration? Experience and knowledge along with There are times when one must take a ambition never were causes to fire a per- few moments from his regular routine and son. Produce and you will be compen- take stock. Golf is growing rapidly and sated. with the proper guidance we can elevate Ask yourself these questions: every position in the section. Professionals 1. What service am I rendering to the are finding themselves actually bidding club? for jobs. In most cases there is no basic 2. Am I promoting golf to the satisfac- method of estimating the potential of any tion or the Board? shop; guessing and hoping is all that it 3. Are my Junior and women's pro- amounts to. Pioneering a new job takes grams comparable to those at other money and a vast amount of experience. clubs? In many cases, a professional tackling one 4. Are my male golfers happy with of the new jobs finds himself going back- their tournaments? ward. 5. Am I handling the caddy situation Look for Income so that it is an asset and not a prob- Professionals who have been holding lem? jobs for some time also should take stock. 6. Is my shop properly stocked? The cost of operating a club has reached 7. Are my members proud of my shop? the point where new sources of income 8. Does my starter do his job diplo- have to be studied. Some of the clubs are matically and efficiently? turning to the pro shop. Electric cars are 9. Are my electric and hand carts pre- the first to go. It is surprising the pressure sentable at all times? that is being put on some of the old time 10. Are my assistants neat and efficient? professionals. 11. Do I represent my club at tourna- The only way to combat such condi- ments and civic functions? tions is for the professional to prove his 12. Would I be satisfied with the nro worth. This has to be done by deeds and department if I were a director? not conversation. .