Make the most of São Paulo! To enjoy São Paulo is to experience infinite possibilities, to live the moment intensely, to breathe culture, to fit into whatever is more modern, to get to acquainted with people from all over the world, to be creative, innovative and global in a special way: with Brazilian spice. São Paulo is connected, is in a hurry and thirsts for novelty. It is at the tip of world trends and its blends – from what is contem- porary with that of vintage, from what is traditional to that whi- ch is new, from what is underground to that which is mainstre- am, from culture to business, from art to the street, from what is Brazilian to that which is international – make it a fertile land for creativity. This is the major vocation of São Paulo, to be a city of everything and everyone. São Paulo. Experience it all. Galeria do Rock © Jefferson Pancieri / Catedral da Sé © Jefferson Pancieri / Carnaval © Caio Pimenta / Ponte Estaiada © Caio Pimenta 2 Galeria do Rock © Jefferson Pancieri / Catedral da Sé © Jefferson Pancieri / Carnaval © Caio Pimenta / Ponte Estaiada © Caio Pimenta 3 Everything that São Paulo offers you. And that is just the beginning ! CULTURE NIGHT LIFE Latin America’s cultural center, when passing Night life in São Paulo is a faithful portrait of through São Paulo, do not miss the opportunity of the city: frenetic, creative and democratic. São checking out the effervescence that shakes hun- Paulo, by the way, is famous for its jerking night dreds of museums, art galleries, cultural centers, scene. There is a daily and varied offering of movie houses, playhouses, stage show theaters, venues for all tastes and styles. There are thou- aside from a lot of other entertainment options sands of places, which go from bars for a simple that permeate the metropolis. Old and modern, beer, to dance clubs with the latest visual and Brazilian and foreign, from underground to mains- technological resources. tream. Here, contrasts interact harmoniously. An experience that warrants a lot of culture. SHOPPING São Paulo is the main destination for shopping GASTRONOMY tourism in the country. There are from luxurious Gastronomical hub. That is how São Paulo is options up to extremely affordable shopping known. With over 15.000 restaurants with 51 malls. Rua (Street) Oscar Freire, one of most different types of cuisine, São Paulo gastro- charming locations of São Paulo, bears the title nomy presents the Brazilian culinary and that of of the eighth most luxurious streets in the world. several countries of the world. There are Ger- There are almost 900 meters and over 200 ex- man, Arabian, Chinese, Spanish, Greek, Indian, clusive national and imported signature stores. If Japanese, Jewish, Moroccan and Thai restau- the intention is to ensure good bargains, Rua 25 rants, even typically Brazilian culinary , with de Março is right there, the largest popular open feijoada (dish of beans and pork), churrasco air commercial conglomerate of Latin America, (barbeque), comida mineira (dishes from Minas with over three thousand stores. Gerais), comida baiana (dishes from Bahia) and Shopping malls are a separate chapter. There the traditional pizza. São Paulo even has the are over 50 of them in the city, attending to all seventh best restaurant in the world, D.O.M. and preferences and pockets. To whomever prefers some establishments with the “Brazilian spice”, the charm of craft, design and antique fairs, like the Mercado Municipal (City Market), where São Paulo has dozens, like the Paça Benedito it is possible to taste a delicious Mortadella (bo- Calixto fair, in Pinheiros, or those of the regions logna) sandwich or a pastel de bacalhau (fried of Liberdade, República and others. pastry generously filled with codfish). 4 © Jefferson Pancieri Anhangabaú Valley / Altino Arantes Building SPORTS STUDIES The world’s major sports events pass through The capital of São Paulo has, currently, 200 insti- São Paulo. In car racing, it is the only Latin Ame- tutions of high learning and about 250 technical rican city to host a Formula 1 Grand Prix. It also schools. The prestigious universities of São Paulo hosts, for 82 years now, the Corrida de São Sil- have attracted more and more students interes- vestre (Saint Sylvester Marathon), one of the most ted in expanding their knowledge in undergra- traditional trials of South American track and field duate, graduate, master and doctorate courses. calendar with the participation of 30 countries Cultural centers and free schools are also a diffe- and 15,000 runners, always held on December rential of the city for whoever wants to study and 31st. Moreover, is the stage of the country’s main to specialize, with fast and extension courses. soccer championships. 5 HEALTH on-the-move night life. For this reason, it has São Paulo is the city with the largest number of one of the planet’s largest LGBT Pride Parades. private hospitals with international accreditation For this reason, it was chosen the fourth best in Brazil. There are 23 accredited by national and gay destination in the world by the international international organizations at the São Paulo capi- site GayCities.com. And for this reason it holds tal, aside from about 160 private hospitals with the about 80 gay friendly establishments (destined highest reference standards, over 9,000 clinics of to the LGBT public or much visited by it) present 50 different specialties and hundreds of laborato- in the metropolis. ries and spas. Aside from this, the city is the seat of the best schools of medicine in the country and BUSINESS many of the hospitals have their own research and São Paulo is the country’s economic and finan- training institutes for their functional body, to en- cial capital and right destination for whomever sure that the quality is always on the upswing. São wants to make business in Brazil. The city has the Paulo is also the center of the most renowned largest market of South America, the largest Gross aesthetic and well being clinics and spas. Domestic Product (GDP) of the country and a population with elevated acquisitive power, aside LGBT from being the seat of some of the largest global The capital of São Paulo gathers together corporations and offering the whole service, tech- everything that the LGBT public seeks: cultural nology and telecommunication infrastructure. For richness, broad offering of entertainment and this reason, it is the right destination for business- shopping, vast and award-winning gastronomy, men and women from all over the globe. provision of quality services and an extremely LGBT Parade EVENTS With almost 90,000 events per year, São Paulo bears the title of capital of events of Latin America. There are attractions for all publics, from important fairs, like the Motor Show, up to artistic manifestations, like the Carnival and New © José Cordeiro Year’s Eve celebration at Paulista. Here 75% of the Brazilian market of business fairs and exhibi- Main tions are centered, representing almost BRL 16 billion. To receive all these events, the city relies annual events on 270,000 square meters of exhibition area for leasing and with an infinite number of service providers for organization of conventions. Good part of this offering can be checked at the site: www.cidadedesaopaulo.com/mice 6 Urban Art Open Air Museum © Caio Pimenta • City’s Anniversary And there’s more: • Carnival - Parade of the • Music festivals, international Samba Schools of São Paulo shows, street carnival blocks, • São Paulo Fashion Week business fairs, congresses & • Cultural Marathon conventions, musicals and • Casa Cor many others. • LGBT Parade • Biennial Book Fair (even years) • Sports Marathon Main • Biennial Art Fair (even years) And in forthcoming years: • Biennial Architecture Fair • Rotary Congress in 2015 annual events (odd years) • Olympic soccer games in 2016 • International Motor Show (even years) • Formula 1 Grand Prix • Christmas in Lights • New Year’s Eve at Paulista 7 Facts and data Source: Observatório do Turismo Brazil’s largest tourist destination over 13 million tourists a year $$ 33 000 taxi cabs world’s 10th largest GDP 11 million inhabitants in the city, 2nd largest or 20 million in the 3 airports stock exchange in the world metropolitan region 90 000 4th largest Largest Japanese, annual events metropolis in the world Lebanese, Spanish, Por- tuguese and third largest 75% of the 14th most globalized Italian city outside of business fair market city in the world their countries of origin. 8 42 000 53 large shopping malls rooms in 410 hotels 70 hostels 12 000 stores at the main shopping centers world’s best 15 000 restaurants female chef of 51 types of cuisines (Helena Rizzo, Mani) * * 2014 Awards by the Restaurant magazine 7th best 2 areas of environmental protection restaurant in the world (Capivari-Monos and Bororé-Colônia), (D.O.M.) * with waterfalls and indigenous villages 103 parks and 39 cultural centers green areas 20 000 bars 4 large show and night clubs theaters 125 museums 282 movie theaters 164 theaters 10 soccer stadiums 9 Top 10: tourist spots Paulista Avenue/MASP Paulista Avenue is one of the capital’s main financial and cultural centers. The city’s emblematic icon, through there thousands of people pass daily. Aside from having diverse options of stores and restaurants, it is the stage of large events and it also holds various cultural centers, theaters and movie theaters. São Paulo Art Museum (MASP) (São Paulo Art Museum) stands out. It is one of the most important museums of the southern hemis- phere. Its building is an architectural reference, since its covering is suspended by red beams, under a 74-meter free span. The museum has one of the most relevant art collections of Latin America, which has a collection of eight thousand pieces, with works of renow- ned artists like Monet, Raphael, Renoir, Picasso and Van Gogh.