Creators for Change Yearly Report 2016–2017 IN A MOMENT“ OF COMPETING HEADLINES AND HARMFUL MISREPRESENTATION OF PEOPLE DIFFERENT THAN US, THE PROGRAM IS A REMINDER THAT NONE OF US ARE VOICELESS, OUR STORIES DESERVE TO BE TOLD, AND ANYONE HAS“ THE POWER TO HIT RECORD. Amani Fellow, USA YouTube Creators for Change UK, Internet Citizens workshop, April 2017 2 4 Foreword 46 Meet the Fellows 56 Chapter 3: Contents 7 Introducing YouTube 48 BENI Rallying a Global Creators for Change 49 Subhi Taha Audience 8 Year One 49 Myles Dyer 58 World Refugee Day 10 Program Timeline 49 Jovi Adhiguna Hunter 60 Pride 49 I’mJette 61 International Day 12 Chapter 1: 49 Zukar of the Girl Engaging through 49 Niharika Nm Grassroots Programs 49 KhanStopMe 62 Find Out More 14 France and Belgium 49 Evelyn from 18 UK the Internets 20 Germany 49 ItsRadishTime 24 Turkey 49 ArthurPrsl 26 Israel 49 Datteltäter 27 Spain 50 Shog AL Maskery 28 Indonesia 50 Them Boxer Shorts 32 Australia 50 Gita Savitri Devi 50 EmotionalFulls 34 Chapter 2: 50 Maha AJ Creator Role Models 50 JustKissMyFrog 36 Meet the Global 50 İlker Gümüşoluk Ambassadors 50 Film Maker Muslim 38 Humza Arshad 50 Kamusal Mizah 40 Dina Torkia 50 Ezaldeen Aref 42 Abdel En Vrai 51 Amani 43 Cameo ProJect 51 Swann Périssé 44 All India Bakchod 52 SuperSamStuf 44 Omar Hussein 52 Rosianna Halse RoJas 45 Natalie Tran 53 Tazzy Phe 45 John Green 53 L-FRESH the LION 45 Franchesca Ramsey 3 Foreword We are proud to have created a platform Take L-FRESH the LION, a Sikh hip-hop artist that empowers anyone to have a voice and from Australia, who created a two-part track see the world. Our reach – over 1 billion about his family’s experiences with racism 60M total views of YouTube hours of content watched per day – creates – calling for everyone to understand each Creators for Change videos tremendous potential for YouTube creators other’s past. Or Humza Arshad, who used to be a force for good in the world. We have his comedic gift for tackling diffcult issues seen how online video can be used as a way to to educate young people in 60 UK schools In 2018, we will increase our investment in build empathy and create positive connections about the dangers of online extremism and YouTube Creators for Change. We will scale between new people and groups. YouTube radicalization. And Rosianna Halse Rojas, programming opportunities to more countries, creators demonstrate this every single day. who taught dozens of refugees in Colombia engage more creators to produce content that And we can think of no better way to drive how to take control of their own story by counters hate and extremism, and empower positive social change than by amplifying vlogging and sharing their experiences with more young people to use their voice on these talented, passionate voices. a worldwide audience. YouTube to create and encourage positive messages of social change. YouTube Creators for Change launched in The support provided by YouTube Creators 2016, and since then we’ve partnered with for Change ranges in scope from educating creators all over the world to help them reach creators on tools they have to facilitate new audiences. Armed with $1 million in positive dialogue to seeding local grassroots production grants and support, these amazing activities that address specifc regional role models have sparked conversations challenges. In fact, eight local initiatives of around xenophobia, bullying and extremism the program have now been established in Juniper Downs while promoting a sense of inclusion and Germany, France, Belgium, Israel, Spain, the Global Head of Public Policy and GovernMent Relations, YouTube belonging with their audience. UK, Australia, Turkey and Indonesia. Year 1 has led to videos that have been viewed over 60 million times worldwide and made viewers feel positively about YouTube’s facilitation of conversations about social issues*. *Millward Brown Study, October 2017 4 SaM Saffold-Geri, Tazzy Phe and L-FRESH the LION at Tribeca TV Festival SepteMber 2017 YouTube Creators for Change Social IMpact CaMp June 2017 6 Introducing YouTube Creators for Change A global program of positive action At YouTube, we believe that everyone Each creator was given a fnancial grant to resulting in thousands of videos and deserves to have a voice, and that the world empower them to create thought-provoking social messages that promote tolerance. is a better place when we listen, share and personal ‘social impact project’ videos, and To enable even more voices to engage build community through our stories. YouTube share their voices at global events and local with the YouTube Creators for Change Creators for Change is a critical part of our workshops. We brought this diverse group message, we created our brand moments. mission to facilitate understanding and together at the frst-ever Social Impact Camp By igniting conversation around empathy by combating messages of hate, at YouTube Space London in June 2017. Over internationally signifcant moments that xenophobia and extremism online. two days, these creators were trained to hone celebrate equality and inclusion, including their production skills and craft messages for World Refugee Day, Pride and International Day The program was formally launched in their social impact projects. of the Girl, we gave people across the world September 2016 at the YouTube Summit for an easy way to participate and show solidarity. Social Change in London. With multiple NGOs at the event, the ambition for global collaboration Just one year in and already YouTube and impact was clear from the outset. 731K Creators for Change videos have been seen total hours watched of all YouTube Creators for Change videos by millions worldwide. Through their videos, At the event, we presented the frst YouTube both new and established creators are Creators for Change Ambassadors – Meanwhile, through our local initiatives, we celebrating differences, inspiring empathy, established creators with a track record of worked with grassroots organizations and and countering fear and division with using their channels to drive social change experts to reach out to young people and understanding and unity. in global communities. In April 2017, they inspire a new generation of creators across were joined by the Fellows – emerging Europe, the Middle East and the Asia-Pacifc They’re creating a new narrative. creators mentored by the Ambassadors who region. Through workshops and social media And this is just the start. have a passion for fostering dialogue around campaigns, we empowered young people with social issues with their communities. the tools and confdence to defy hate online, 7 Chapter 1 Year Engaging One through Activating YouTube Grassroots community voices in three powerful ways Programs Grassroots programs were created to address specifc local issues and give a new generation of internet users the tools and confdence to speak out against online hate. 8 local initiatives 204 locations (cities, universities, schools) 14.7K young people trained so far 8 YouTube Creators for Change France, Toi-MêMe Tu FilMes workshop in ReiMs Chapter 2 Chapter 3 Creator Rallying Role a Global Models Audience We are investing in these inspiring creators We created campaigns around key through fnancial grants and promotional socially-signifcant global events support so they can do what they do best: to empower people everywhere to educate and empower their communities participate and amplify messages through video to drive positive social change. of positivity. 39 53 YouTube Creators for Change creators involved 12M 77 total creator channel subscriptions videos created 2B 26.7M lifetime views of creator total video views videos to date 9 Program Timeline France/Belgium YouTube Summit for Australia Launch Indonesia Launch Launch Social Change Share Some Good 1nDONEsia Toi-Même Tu Filmes London, UK 2 November 21 April 7 July YouTube Creators for Change launch event 22 September First Ambassadors Tribeca Film Festival announced New York City, USA Worldwide Amani gives a powerful speech 22 September 22 April 2016 2017 Germany Launch Turkey Launch UK Launch Nicht Egal Sen Kimsin Internet Citizens 1 August 1 October 21 April Second wave of First Fellows announced Ambassadors Worldwide announced 20 April Worldwide 12 December 10 EU Sustainable Israel Launch #GirlsCount Development Conference Ovdim Al Ze Global Activation for Brussels, Belgium 7 September International Day of the Girl Fellow Nadir Nahdi hosts talks 11 October on owning your own narrative 7 June Webby Awards #MoreThanARefugee Women Political New York City, USA Global Activation for World Refugee Day Leaders Global Forum YouTube Creators for 20 June #Girl2Leader campaign Change wins ‘Website: Brussels, Belgium Corporate Social Fellow Swann Périssé speaks Responsibility’ category to female students on how 15 May to lead like a girl 11 October Mashable Social Spain Launch Good Summit Somos Más New York City, USA 24 October Ambassador Humza Arshad gives talk 17 September 2018 Social Impact Camp She’s the First London, UK Summit YouTube Creators for Change Fellows New York City, USA and Ambassadors conference Fellow Amani speaks at 28–29 June educational non-proft conference #ProudToBe August 5 Global Activation celebrating Pride 27 June Australia Screening VidCon panel Summer in the City Tribeca TV Festival YouTube Creators Event Anaheim, USA London, UK New York City, USA for Change Summit Share Some Good screening John Green and four other Creators participate L-FRESH the LION, Tazzy Phe & London,