2019 AUDIENCE & EXPOSURE GUIDE TELEVISION COVERAGE AUDIENCE & EXPOSURE TELEVISION COVERAGE TELEVISION AUDIENCE - 2018 EVENT ATTENDANCE - 2018 Carrera Cup attends some of the largest sporting events within the country directly connecting your brand to over 1,000,000 fans. Adelaide 500 AUDIENCE FOX SPORTS NETWORK TEN TOTAL AUDIENCE Practice Qualifying ADELAIDE 500 166,302 753,685 919,987 Races AUSTRALIAN GRAND PRIX 262,681 800,106 1,062,787 Hidden Valley Raceway Highlights Formula 1 Australian Grand Prix PHILLIP ISLAND 500 194,861 32,615 227,476 40,000 Practice DARWIN TRIPLE CROWN 211,294 46,563 257,857 Qualifying Races SYDNEY SUPERNIGHT 173,169 23,612 196,781 Highlights THE BEND SUPERSPRINT 232,227 23,141 255,368 Phillip Island 500 Practice BATHURST 1000 410,304 1,734,567 2,14 4,871 1,084,884 Qualifying GOLD COAST 600 289,864 499,495 789,359 Races Total attendance at all Carrera Cup Highlights TOTAL 5,854,486 events in 2018 Darwin Triple Crown Practice Source: Nielsen Sports Qualifying Races Highlights Townsville 400 Gold Coast 600 Practice Qualifying 186,259 Races Highlights Supercheap Auto Bathurst 1000 The Bend SuperSprint Practice 206,755 Qualifying Adelaide 500 Sydney Motorsport Park Races Highlights 273,500 22,120 Bathurst 1000 Practice Formula 1 Australian Grand Prix Qualifying Races The Bend Motorsport Park 295,000 Highlights Gold Coast 600 41,250 Phillip Island 500 Practice Qualifying 20,000 Races Highlights Source: Nielsen Sports AUDIENCE & EXPOSURE AUDIENCE & EXPOSURE CARRERACARRERA CUPCUP FANFAN INSIGHTINSIGHT FANS BY STATE THOUSAND AVID MILLION FANS METRO V REGIONAL SPLIT 2.88 NATIONALLY 738 FANS NATIONALLY GENDER AGE 59% 41% 25% NATIONAL OF FANS IN METRO AREAS OF FANS IN REGIONAL AREAS +2PT -1PT +1PT +3PT 10% -1PT 33% of Carrera Cup fans live on the eastern seaboard 69% 31% -3PT where six of the eight 2017 events were held. 9% 9% 20% 18% 19% 18% 17% (-2% v Nat. Sample) 49/51 NATIONAL GENDER SPLIT 79% 21% 18-24 25-34 35-44 45-54 55-64 65+ Source: Nielsen Sports SportsLink 2018 (Jan to Sep) Carrera Cup Fans n = 1,041 AVERAGE HOUSEHOLD INCOME EMPLOYMENT STATUS 2% $91.1K 61% 9% 22% -2% V NATIONAL SAMPLE EMPLOYED STUDENT/HOME RETIRED DUTIES Source:02 Nielsen Sports SportsLink 2018 (Jan to Sep) n = 1,041 AUDIENCE & EXPOSURE AUDIENCE & EXPOSURE CARRERA CUP FAN INSIGHT ASSET VALUE BREAKDOWN GENDER Nat Sample Carrera Cup HOUSEHOLD INCOME Nat Sample Carrera Cup Effective race car branding not only ensures a race car looks This diagram illustrates a breakdown of average coverage for a great on track, but also guarantees the best possible coverage Carrera Cup entry – including both race car branding and other Male 49% 70% Under $60k 12% 12% for team partners. assets. Female 51% 30% $60k to $100k 18% 19% $100k to $200k 19% 19% AGE Nat Sample Carrera Cup $200k + 18% 18% REAR WING ROOF 18 to 24 12% 12% 25 to 34 18% 19% 3% 1% 35 to 44 19% 19% REAR BOOT IN-CAR SIGNAGE 45 to 54 18% 18% 4% 9% 55 to 64 15% 17% REAR BUMPER BONNET 65+ 18% 16% 2% 25% Source: Nielsen Sports CAR SIDE FRONT BUMPER FRONT WING 22% 9% 2% TELEVISION GRAPHICS OTHER 22% 1% ^Other assets include Driver Suit, Driver Clothing, Team Clothing, Driver Helmet and Pit Branding. .