© ISO Focus+, www.iso.org/isofocus+ Volume 1, No. 1, January 2010, ISSN 1729-8709 Standards development The inside story • Guest Interview CEO of Rolls-Royce Motor Cars • Radioactive trafficking © ISO Focus+, www.iso.org/isofocus+ Contents Comment Rob Steele, ISO Secretary-General – Focus on force multipliers ............................ 1 ISO Focus+ is published 10 times a year World Scene (single issues : July-August, December-January) International events and international standardization ............................................ 2 It is available in English and French. Guest Interview Annual subscription - 98 Swiss Francs Individual copies - 16 Swiss Francs Tom Purves, CEO of Rolls-Royce Motor Cars ......................................................... 3 Publisher Special Report ISO Central Secretariat (International Organization for Standards development – The inside story.. ............................................................... 6 Standardization) Karen Higginbottom – Management with proactive contributions ........................... 8 1, chemin de la Voie-Creuse CH - 1211 Genève 20 Charlie Piersall – Taking a strategic business approach............................................ 11 Switzerland Elizabeth Nielsen – The challenges facing a new Chair. ........................................... 15 Tel.: +41227490111 Fax: +41227333430 Dan Roley – Consensus leads to win-win for all ....................................................... 19 E-mail: isofocus+@iso.org Françoise Pellé – Testing new ideas in informal settings.. ........................................ 22 Web: www.iso.org Howard Mason – Encouraging sparks of creativity . ................................................ 26 Manager: Roger Frost Karla McKenna – Trust generates breakthrough potential ....................................... 29 Editor: Elizabeth Gasiorowski-Denis Assistant Editor: Maria Lazarte Centre-fold Communication Officer: Sandrine Tranchard Artwork: Pascal Krieger, Pierre Granier, ISO’s global solutions .......................................................................................... 24-25 and Alexane Rosa ISO Update: Dominique Chevaux Planet ISO Translation: Translation Services, News of the ISO system ............................................................................................ 32 ISO Central Secretariat CDC Subscription enquiries: Sonia Rosas Friot ISO Central Secretariat Standards in economic development and trade ........................................................ 35 Tel.: +41227490336 Fax: +41227490947 Ethical trade claims – A multistakeholder dialogue lends perspective .................... 35 E-mail: [email protected] eServices training in Azerbaijan ............................................................................... 36 ISO workshop on supply chains and traceability ..................................................... 37 © ISO, 2010. All rights reserved. Management Solutions The contents of ISO Focus+ are copyrighted and may not, whether in whole Auto body shop beats path to quality. ........................................................................ 38 or in part, be reproduced, stored in a retrieval system or transmitted in any Worldwide uptake of ISO/IEC 27001 increases by 20 %. .......................................... 40 form or by any means, electronic, ISO 14006 will provide guidance on ecodesign. ....................................................... 40 mechanical, photocopying or otherwise, without written permission of the Editor. Standards in Action The articles in ISO Focus+ express the ISO 22188 helps tackle illegal trafficking of radioactive material. ........................... 41 views of the authors, and do not necessarily reflect the views of ISO or 360° of any of its members. The ISO Award for Higher Education in Standardization. ........................................ 44 ISSN 1729-8709 Printed in Switzerland New Releases Highlights of The ISO Survey. ................................................................................... 48 Cover photo : Geneva Symphony Orchestra, directed by Hervé Klofenstein Coming Up 49 © F. Rudhard, 2009 © ISO Focus+, www.iso.org/isofocus+ Comment Focus on force multipliers ISO periodically reviews its standards to ensure that they retain To mark this new focus, this first edition their usefulness as state-of-the-art tools for business, government and begins by turning the spotlight on just what it takes to manage one of ISO’s technical society. With a similar intention, ISO has reviewed its magazine strat- committees. We have invited a selection egy and with this edition we will “ focus ” on an improved, new-look of Chairs – the “orchestra conductors” – to edition of ISO Focus – ISO Focus+. evoke the challenges of leading a group of experts from 20, 30 or even more countries ISO Management Systems, the “ other ” use of ISO management system standards to develop standards that make a practi- ISO magazine, which had been published in combination with ISO’s more than cal and positive difference to our world. six times a year since the end of 2001, 18 500 “ other standards ” can be a force I hope you’ll agree with me that it makes has been consolidated into ISO Focus+. multiplier for achieving positive results. fascinating reading – and I encourage ISO The roots of ISO Management Systems ISO Focus+ will therefore echo this members to spread the word and promote go back 17 years ago to 1992 when ISO strong force multiplier effect and provide ISO Focus+ in your countries. launched a bi-monthly newsletter to an- a shop window to ISO’s entire palette. ISO Focus and ISO Management Sys- swer the heavy demand for information At the same time, the most appreciated tems have been a great way to demon- on the management system standards and features of ISO Management Systems, strate the diversity of subjects covered by evolved to become a full colour magazine, notably standards’ implementation case ISO standards and the benefit standards published in English and French editions studies, will be included in ISO Focus+. bring to those who use them. They have by the ISO Central Secretariat, with the More case studies will be published on also shown how ISO tandards help to ad- close support of AFNOR, the ISO mem- ISO Online (www.iso.org). dress global issues. ber for France, for the French edition, and Other new features will include an in- As we begin 2010, it is clear that ISO in efficient collaboration with AENOR, creased emphasis on ISO standards “ at Focus+ will benefit from this amazing the ISO member for Spain, which pub- work ” and the benefits they bring to users legacy, enrich it further and help ISO and lished a successful Spanish edition. and stakeholders in business, government our members to answer even more clearly From now on, coverage of ISO’s man- and society at large. ISO Focus+ will also the question, “ So why should I use stand- agement system standards will be one of provide enhanced coverage of recently ards or get involved in standardization ? ” the new features included in ISO Focus+. published ISO standards. Readers are welcome to share their re- This means that ISO Focus+ will provide Showing the benefits of using ISO actions to ISO Focus+. Please send your a “ one-stop shop ” for information on the standards through real-life experience of feedback to the ISO Focus+ editorial complete range of ISO’s standards : tech- their use demonstrates that they are not team, at isofocus+@iso.org. nical, management, good practice and academic, amorphous or theoretical. ISO conformity assessment, and for products, standards are developed by experts in services, processes, systems, materials their subject who actually practise what and professionals. Another feature will they write in the standard. The ISO stand- be the publication of ISO Focus+ in both ard is therefore a treasure-trove of best English and French. practice that can be applied. It is clear that management system With this in mind, we have also paid at- standards provide manufacturing and tention to the feedback received from the service organizations with a tried and leaders of the ISO technical committees tested framework for achieving objec- (TC) and subcommittees (SC) that de- tives such as customer satisfaction, im- velop ISO standards. They not only need proved environmental performance, in- ISO’s assistance in promoting their work, formation security, supply chain security but they also need to retain and increase and others. the support of the organizations that allow Economic studies, including ISO’s them to take part in this work. ISO Fo- soon to be published study on the benefit cus+ will therefore give a higher profile standards bring to an organization and to the TCs, SCs and the 50 000 experts Rob Steele sector, make it also clear that the effective who participate in them. ISO Secretary-General ISO Focus+ January 2010 1 © ISO Focus+, www.iso.org/isofocus+ World Scene ISO promotes role of International The event concluded with a declaration Standards in tackling climate calling for a decade of action on road safety change at COP15 2011-2020. In a break-out session, ISO Deputy Sec- ISO International Standards can help retary-General Kevin McKinley explained fight climate change by providing a basis for how the future ISO 39001 on road-traffic ensuring trust, integrity and effective man- safety can contribute. “ The standard will agement in the quantification, measurement require that organizations set and, more im- and verification of greenhouse