Celebrity Summer of Love Sponsorship Opportunity 2020 Channel Dates Cost July – Mid August The Opportunity Key Benefits With no UK Love Island this year, MTV are giving fans Guaranteed Views:4.5 million their reality fix, with their digital first series, Celebrity Audience: Targeted to Gen Z and millennials, our content Sumer of Love! is able to drawin those hard-to-reach 16-34’s. Celebrity couples will give MTV viewers a look inside Content: Align your brand with our hugely successful social their lives, with viewers voting on which couple they content,which already attracts attention acrossthe UK! thinkis the most ‘relationship goals’. Achieving millions of views each month, our tried and Accreditation and Deliverables tested editorial social formats aim to entertain, Digital educate, and engage our millennial audience online. • Format: 3 x 5min weekly, for 6 weeks + 1 x 20min chat/discussion show weekly, 6 weeks The Content • Platforms: Full eps on Facebook and YouTube with Running through summer, MTV will take our viewers on additional content on Instagram, Twitter & TikTok a 6 week journey, stepping into the lives of 3 of our • Entitlements: bug on-screen, partnership tag, logo lock- favourite celeb couples every week. up/end-frame + product placement if relevant (e.g. With daily episodes (Mon-Weds) our couples will let us beauty/fashion/alcohol/décor/etc.) into their everyday lives and relationships, coming together in a special episode every Friday to see which On Air couple has won the viewers vote and made it through A 30” promotional spot shown across MTV and Comedy the finals. Central’s linear channels will promote the Summer of Love In the final two weeks, we’ll get to know the final and the Show’s sponsor. The creative will also provide the opportunity to for the Sponsor to drive home key couples better, before our viewers crown the winners! messaging. There are various opportunities to extend social media presencebeyond base level sponsorship: Contact Details Example Talent Jack Campbell| Partnership Manager 02070322335 | [email protected] • Olivia Buckland & Alex Bowen • Camilla Thurlow& Jamie Jewitt • Marnie Simpson & CaseyJohnson • Charlotte Dawson and MattSarsfield * optional – supporting branded content could be made with talent incorporating product for additional budget skymedia.co.uk @skymediaupdates skymedia.