UFW Public Relations: Jocelyn Sherman Records 21 linear feet and 1 oversized box (21 SB and 1 OS) 1979-2002, bulk 1988-2001 Walter P. Reuther Library, Wayne State University, Detroit, MI Finding aid written by Byron S. Collier on December 8, 2010. Accession Number: 1774 Creator: Jocelyn Sherman Acquisition: The records of Jocelyn Sherman of the United Farm Workers Public Relations Department were placed in the Walter P. Reuther Library in October 1997 and June 2002 and opened for research in December 2010. Language: Material primarily in English with some in Spanish. Access: Records are open for research. Use: Refer to the Walter P. Reuther Library Rules for Use of Archival Materials. Restrictions: Researchers may encounter records of a sensitive nature – personnel files, case records and those involving investigations, legal and other private matters. Privacy laws and restrictions imposed by the Library prohibit the use of names and other personal information, which might identify an individual, except with written permission from the Director and/or the donor. Notes: Citation style: “UFW Public Relations: Jocelyn Sherman Records, Box [#], Folder [#], Archives of Labor and Urban Affairs, Wayne State University” Related Material: UFW Records Collections and the Mark Grossman Papers at the Walter P. Reuther Library. Photographs were transferred to the Reuther’s Audio-Visual Department. See the inventory at the end of this guide. PLEASE NOTE: Material in this collection has been arranged by series ONLY. Folders are not arranged within each series – we have provided an inventory based on their original order. Subjects may be dispersed throughout several boxes within any given series. Abstract After college, Jocelyn Sherman started at the United Farm Workers (UFW) as a public relations representative and has been with the UFW for over 20 years. Sherman served as a documentary photographer for the UFW and as manager of the UFW’s public relations department before becoming the UFW’s Internet Communications Director. Sherman’s records consist of the UFW public relations department’s files from 1988 to 2001 and reflect her work with UFW campaigns during that era, including grape boycotts, organizing campaigns, raising awareness of the consequences of pesticide use, and fund-raising. The records cover public relations department administrative matters and persons and subjects of interest to the department and the UFW. The records also contain newspaper clippings of articles referencing the UFW, its members, campaigns, and other activities, and people and subjects of interest to the department and to the UFW. Important Subjects: Agricultural laborers – Abuse of Agricultural laborers – California Agricultural laborers – Labor unions Agricultural laborers – Labor unions – Organizing Agricultural laborers – Pensions Agricultural laborers – United States Boycotts Collective Bargaining – Agriculture Labor unions – United States Mexican American agricultural laborers Migrant agricultural laborers – California Migrant agricultural laborers – Legal status, laws, etc. – United States Migrant agricultural laborers – United States Pesticide residues in food – United States Pesticides – Application Pesticides – Carcinogenicity Pesticides – Environmental aspects – United States Pesticides – Government policy – United States Pesticides – Health aspects Pesticides – Law and legislation – United States Strikes and lockouts – Agricultural laborers United Farm Workers of America Important Names: Cesar E. Chavez Joseph Graham “Gray” Davis, Jr. Dolores Huerta Cardinal Roger Mahony Marion Moses, M.D. Father Luis Olivares Edward James Olmos 2 Richard G. Polanco Arturo Rodriguez Martin Sheen Hilda Solis Peter Velasco Antonio Villaraigosa Important Terms & Acronyms: ALRB: [California] Agricultural Labor Relations Board HERE: Hotel Employees and Restaurant Employees International Union SEIU: Service Employees International Union Freeze: (unless indicated otherwise) California Citrus Freeze of December 1998 and the subsequent assistance efforts IMSS: Instituto Mexicano del Seguro Social, the Mexican Social Security Institute 3 Arrangement The collection is arranged into two series. Series I: Subject Files, 1979-2001 (Boxes 1-9 and Box 22) Series II: Newspaper Clippings, 1980-2002 (Boxes 9-21) Folders in each series are simply listed by their location within each box. They are not arranged, so any given subject may be dispersed throughout several boxes within each series. Series I Box 1 1. Correspondence, 1999-2001 2-3. ADSLA Direct Mailing, 1998-2001 4. Draft Letter to Smithsonian on Cesar E. Chavez Exhibit 5. Farm Worker Accident Documents, 2001 6. AFL-CIO Union Label Website 7. AFL-CIO Notices, 1999 8. Phil Angelides Correspondence 9. Press Release; L. Gamboa, Apple Workers, and NAFTA 10. Bacon’s Information, Inc., Publishing Group Services 11. BOCA Publication 12. Bill Parker Fax on 2002 Budget 13. California Science Center 14. CDW Computer Center Invoice and Letter 15. Californians for Pesticide Control Publication, Toxics on Tap 16. Marcos Camacho Biography 17. Rufino Contreras Story 18. CRLA Fax on Cuyama Elementary School, 1999 November 15 19. Adam Ortega and Dolphin Group 20. El Popular 21. UFW Logo Items 22. Gallo Documents 23. Hispanic Publications 24. Hispanic Public Relations Association 25. Dolores Huerta Blood Drive Correspondence 26. Jewish Labor Committee 27. La Campesina KNAI Arizona Documents 28. La Opinion 29. Removal of Labornet Web Page 30. HERE Local 11, 1999 31. MultiVision Media Monitoring 32. National Farm Worker Ministry 33. Peter Jensen Project 34. National Farm Workers Service Center 35. Press Release; Pictsweet, 2001 September 1 36. Pictsweet Documents 4 37. Media; Politico Weekly Newsletter 38. Pesticide Watch Education Fund 39. Robert F. Kennedy Medical Plan 40. Beat Magazine Launch Date Correspondence 41. Arturo Rodriguez Biography 42. Ritmo Latino Music Awards, 2000 October 19 43. “Lu” Chavez-Rodriguez Revised Funeral Arrangements, 2000 October 10 44. Roederer Estate 45. San Fernando Cesar E. Chavez Monument 46. SEIU Western Region 47. The California Connection Media Coverage Packages 48. The Beat 923 Street Science 49. Union Label Updates 50. Esther Uranday Posts 51. UFW U.S. Retiree Information by Zip Code, 1999 March 52. Voces, Oberlin’s Bilingual Paper 53. Von’s Material 54. Justice for Washington Apple Pickers Campaign, 2000 December 55. Western Labor Communications Association Conference, 2000 56. Workers Defense League 57. WorkingFamilies.com 58. Cesar E. Chavez Foundation Punto de Vista Letter, 2000 January 7 59. Cesar E. Chavez Foundation Preliminary Calendar, 1999 60. Cesar E. Chavez Foundation Fact Sheet 61. Letter to Esai on Belmont High School, 2000 March 31 62. Cesar E. Chavez Walk for Justice, San Francisco, 1999 April 10 63. L.A. Trademark Democratic Convention Schedule of Events, 2000 64. Convention Photographs 65. Liberty Hill Foundation Creative Vision Award to Culture Clash, 2000 June 13 66. Cesar E. Chavez and Robert F. Kennedy Los Angeles Photographic Tribute 67. Latino Museum Exhibit on Cesar E. Chavez 68. Museo Chicano Exhibit, Arizona, 2000 69. Holiday Dinner Invitation to Martin Sheen, 1999 December 1 70. Harrison Correctional Letter Request for Volunteers, 2000 January 16 71. Museum of Tolerance Letter Regarding Exhibit, 2001 March 12 72. Sierra Club Letter Regarding New Millennium High School Contamination, 2001 May 73. KFTV Channel 21 Univision 74. Media Access Chart, Bay Area, 2000 June 5 75. Web Page Immigration Articles 76. Julie Rocha Correspondence on NAHP/Kirk Whisler Article, 2000 September 16 77. La Opinion Webpage on Berman Farm Worker Bill (Spanish), 2001 July 13 78. Webpage on UFW and Gallo Contract (Spanish), 2000 September 2 79. UFW Calixico Office Correspondence 80. UFW Freeze Relief Program 81. UFW Development Direct Marketing 5 82. UFW Field Activities, 1999 83. UFW and New York State Farm Workers, 1996 84. UFW Political and Legislative, Los Angeles 85. UFW Political and Legislative, Sacramento 86. UFW President’s Office Correspondence 87. UFW San Francisco 88. UFW Secretary/Treasurer 89. UFW Strawberry Research Office 90. UFW Texas 91. UFW Watsonville 92. UFW Walk for Justice, San Francisco 93. Press Releases, 1998 94. National Council of La Raza Fast, 1998 November 27 95. California Labor News 96. The ALMA Awards Program, 1998 97. Bakersfield Crash, 1999 September 21 98. UFW Services Marking One Week Since 13 Die in Crash, 1999 August 16 99. Chase Bank Celebrates Women’s History Month, 1999 March 100. Chavez Holiday Rally, 1999 101. Conference Calls, 1999 102. Corcoran Chemical Exposure 103. Dos Lideres, Un Futuro Davis/Zedillo, 1999 May 19 104. Driscoll Strawberry March, 1999 April 17 105. Press Release; Dutra Farms, 1999 May 106. Fresno Crash with 13 Deaths, 1999 August 9 107. HOPE 8th Annual Symposium 108. International Labor Communications Association, 1999 109. KPFA/KPFK Radio, 1999 September 8 110. Pension Plan Press Call, 1999 May 7 111. Quincy Farm Article Fax, 1999 July 14 112. The Latino Museum 113. Take Stock’s Migrant Farm Labor Picture Collection 114. Joe Serna’s Funeral Book 115. Press Release; Self Help Graphics, 1999 116, UFW $1,000 Bonus Checks, 1999 May 18 117. Jewish Labor Committee 64th Annual Recognition Awards, 1999 June 6 118. Webpage with Dolores Huerta AP Story on GOTV, 2000 119. AFL-CIO Labor Day Press and Events, 2000 120. Press Release; Amnesty, 2000 August 31 121. Polanco’s Chavez Holiday Bill, SB 984, Internal Documents 122. UFW 15th Constitutional