APPENDIX C: Toplines Background Information 52 Media In The Home 57 Cell Phone Use 61 Print Media Use 63 Television Viewing 65 Movies 69 Video Games 69 Music and Other Audio 71 Computer Use 73 Media Rules 77 A KAISER FAMILY FOUNDATION STUDY 51 APPENDIX C: TOPLINES Harris Interactive for the Kaiser Family Foundation. N=2002 students ages 8–18. Margin of sampling error: plus or minus 3.9 percentage points. Field period: October 20, 2008 to May 7, 2009. Notes: 08/09 data in bold. An asterisk (*) indicates a value less than one-half percent (0.5%). A dash (-) represents a value of zero. A tilde (~) indicates the question was not asked in that year. For questions referring to ‘yesterday,’ a portion of respondents completing the survey on Monday were asked to report on their Friday or Saturday activities. Percentages may not always add up to 100% due to rounding, the acceptance of multiple answers from respondents, and because the percent who offered no answer (NA) is not shown. Unless otherwise noted the base for each question is all respondents. In the questionnaire, response categories for time spent with media were: no time, 5 minutes, 15 minutes, 30 minutes, 45 minutes, 1 hour, 1½ hours, and continuing on in half-hour increments (respondents were asked to write in the amount if it was above the final response category). In the toplines, these responses have been collapsed into a smaller number of time categories, such as 5-30 minutes. Trend Information: • 2004 trends from the Kaiser Family Foundation’s Generation M: Media in the Lives of 8–18 Year-Olds study conducted October 14, 2003 to March 19, 2004 of 2,032 students ages 8–18. Margin of sampling error is plus or minus 3.8 percentage points. • 1999 trends from the Kaiser Family Foundation’s Kids & Media @ the New Millennium study conducted November 10, 1998 to April 20, 1999 of 3,155 children ages 2–17. Data reported here are for 8–18 year-olds. Margin of sampling error is plus or minus 3 percentage points. BACKGROUND INFORMATION 1. Please write your age here: ______ years 08/09 03/04 98/99 8–10 24 27 26 11–13 31 32 29 14–18 45 42 42 2. Are you a boy or a girl? (ONE ANSWER ONLY) 08/09 03/04 98/99 Boy 51 51 51 Girl 49 49 49 3. What grade are you in? (ONE ANSWER ONLY) 08/09 03/04 98/99 3rd grade 9 10 11 4th grade 9 10 10 5th grade 10 10 10 6th grade 11 10 10 7th grade 10 10 11 8th grade 11 10 9 9th grade 11 11 12 10th grade 11 10 9 11th grade 10 9 9 12th grade 9 8 9 52 Generation M 2: Media in THE LIVes of 8- to 18-Year-olds APPENDIX C: TOPLINES 4. Who are the adults you live with? If you live in more than one home, please answer about the home you spend the most time in. (MARK AS MANY ANSWERS AS YOU NEED) Note: Results may not add up to 100% because multiple answers were allowed. 08/09 03/04 98/99 Mother 90 91 91 Father 66 64 69 Stepmother 3 3 3 Stepfather 9 9 10 Some other adults† 17 ~ ~ Parent’s girlfriend or boyfriend ~ 3 3†† Sitter or Nanny ~ 2 2 Grandparent(s) ~ 12 9 Aunt or Uncle ~ 7 3 Brother(s) or Sister(s) ~ 5 3 Cousin(s) ~ 1 * † The category ‘some other adults’ was added in 08/09 to replace the individual responses listed below it. †† Parent’s girlfriend and parent’s boyfriend were asked separately in 98/99. 5. What is the highest level of school that your mother completed? (ONE ANSWER ONLY) 08/09 03/04 98/99 Some high school or less 13 11 10 Finished high school 26 30 26 Some college or special school after high school 19 17 17 Finished college 27 26 29 School beyond college (like doctor, lawyer, professor, social worker, scientist) 9 7 8 No one fills the role of mother in my family. 1 2 1 6. What is the highest level of school that your father completed? (ONE ANSWER ONLY) 08/09 03/04 98/99 Some high school or less 13 12 9 Finished high school 28 26 25 Some college or special school after high school 14 16 13 Finished college 26 25 27 School beyond college (like doctor, lawyer, professor, social worker, scientist) 8 8 9 No one fills the role of father in my family. 6 5 5 A KAISER FAMILY FOUNDATION STUDY 53 APPENDIX C: TOPLINES 7. What grades do you usually get? (ONE ANSWER ONLY) 08/09 03/04 98/99 Mostly A’s 12 14 17 Mostly A’s and B’s 43 36 40 Mostly B’s 7 7 7 Mostly B’s and C’s 22 23 19 Mostly C’s 5 5 4 Mostly C’s and D’s 5 6 5 Mostly D’s * 1 1 Mostly D’s and F’s 1 3 1 My school does not use grades. 3 2 5 8. What is your race or ethnic background? (ONE ANSWER ONLY) 08/09 03/04 98/99 White (not Hispanic) 53 55 61 Black or African-American (not Hispanic) 15 17 14 Hispanic/Latino – White 15 13 10 Hispanic/Latino – Black 4 3 2 Asian, Asian Indian, or Pacific Islander 4 8 6 Native American or Alaskan Native 1 1 3 Some other race 7 4 2 Hispanic (unspecified) 1 * 1 54 Generation M 2: Media in THE LIVes of 8- to 18-Year-olds APPENDIX C: TOPLINES 9. How well does each of the following statements describe you? Is each statement a lot like you, somewhat like you, not much like you, or not at all like you? (ONE ANSWER NEXT TO EACH ITEM) A Lot Somewhat Not Much Not at All Like Me Like Me Like Me Like Me A. I have a lot of friends 08/09 57 35 6 1 03/04 53 35 7 3 98/99 61 30 6 2 B. I get along well with my parents 08/09 50 38 7 2 03/04 48 38 8 3 98/99 53 35 7 2 C. I am often bored 08/09 23 31 31 13 03/04 22 30 30 15 98/99 16 30 35 15 D. I often feel sad and unhappy 08/09 6 19 40 32 03/04 11 19 34 34 98/99 7 18 34 38 E. I have been happy at school this year 08/09 38 41 12 6 03/04 33 42 16 8 98/99 40 39 13 6 F. I get into trouble a lot 08/09 6 17 33 42 03/04 9 16 33 39 98/99 5 15 27 50 10. Thinking just about yesterday, how much time did you spend being physically active or exercising, such as playing sports, working out, dancing, running, or another activity? (ONE ANSWER ONLY) 08/09 03/04 Average (among all) 1:46 1:25 Percent who did activity 89 82 Average among those who did activity 1:58 1:42 None 10 16 5 min – less than 30 min 11 10 30 min – 1 hour 31 33 More than 1 hour – 3 hours 29 29 More than 3 hours 18 9 A KAISER FAMILY FOUNDATION STUDY 55 APPENDIX C: TOPLINES 11. Again, thinking only about yesterday, how much time did you spend talking on the telephone? (ONE ANSWER ONLY) A. On a cell phone 08/09 Average (among all) :33 Percent who did activity 56 Average among those who did activity :56 None 41 5 min – less than 30 min 29 30 min – 1 hour 15 More than 1 hour – 3 hours 8 More than 3 hours 4 B. On a regular phone 08/09 Average (among all) :18 Percent who did activity 41 Average among those who did activity :41 None 53 5 min – less than 30 min 26 30 min – 1 hour 9 More than 1 hour – 3 hours 4 More than 3 hours 2 Total time spent talking on a phone [Q11A, B] 08/09 Average (among all) :51 Percent who did activity 73 Average among those who did activity 1:09 None 26 5 min – less than 30 min 36 30 min – 1 hour 17 More than 1 hour – 3 hours 12 More than 3 hours 8 56 Generation M 2: Media in THE LIVes of 8- to 18-Year-olds APPENDIX C: TOPLINES Media in the Home 12. How many of the following items are there in your home? (ONE ANSWER NEXT TO EACH ITEM) Note: 98/99 numbers for 5 in household reflect households having 5 or more of a particular item. Average (Among Percent 9 or all) With Any 0 1 2 3 4 5 6 7 8 More A. TVs 08/09 3.8 99 * 5 15 26 28 12 6 3 1 2 03/04 3.5 99 * 7 18 27 24 14 5 3 1 1 98/99 3.1 99 * 6 23 29 26 15 B. DVD or VCR players 08/09 2.8 97 2 16 31 24 15 6 2 1 1 1 03/04 2.9 97 2 17 27 23 15 8 3 2 1 1 98/99 (VCRs only) 2.0 98 2 34 39 18 5 3 C. Digital TV recorders such as TiVo or other DVR 08/09 1.0 52 42 29 14 5 4 1 * * * * 03/04 .6 34 62 20 8 3 2 1 * * – * Not asked in 98/99 D.