RESPONSIBLE SUMMIT TOURISM 2015 CONTENTS 02 THE SPEAKERS 03 THE STATS 04 W H AT I S R E S PO N S I B L E TOURISM? 05 E X C E R P TS F RO M T H E CA P E TOW N D E C L A R AT I O N , 2 0 0 2 06 T H E B I G 2 0 : TA K E AWAYS F RO M THE RT SUMMIT OUTLOOK TRAVELLER 08 WHAT THEY SAID 32 E X P E R T S P E A K : RESPONSIBLE F RO M T H E S E S S I O N S TOURISM SUMMIT 2015 40 PRINT CAMPAIGN December 9 42 DIGITAL REACH Kamal Mahal, ITC Maurya, New Delhi 44 W H Y R E S PO N S I B L E TO U R I S M I S N OT SUSTAINABLE TOURISM In keeping with the spirit of Outlook Traveller’s Respon- sible Tourism initiative, this report was printed on FSC- certified paper to support sustainable forestry. CONTACT Soity Banerjee [email protected] OTHER OFFICES Printed and published by Indranil Roy on behalf of Swastik Banerjee MUMBAI Tel: 33545000; Fax: 33545100 Outlook Publishing (India) Private Limited. [email protected] KOLKATA Tel: 33545400; Fax: 24650145 Editor: Amit Dixit. CHENNAI Tel: 42615224, 42615225 Printed at GH Prints Pvt. Ltd. A-256, Okhla HEAD OFFICE Fax: 42615095 Industrial Area, Phase-I, New Delhi-110020 AB-10, S.J. Enclave, New BENGALURU Tel: 45236100; Fax: 45236105 Delhi 110029 Tel: 33505500; Fax: 26191420 [email protected] RESPONSIBLE TOURISM VINOD ZUTSHI SA N T O S H J E R E M Y S M I T H Secretary, Ministry of M I S H R A Editor and Co-founder, THE UNITED NATIONS DECLARED Tourism, Government Managing Director, TravIndy of India Chhattisgarh Tourism 2017 AS THE INTERNATIONAL YEAR THE SUMESH MANG- SUMAN BILLA B E L I N DA ALASSERY THE Joint Secretary, Ministry W R I G H T Kabani Bamboo Village, OF SUSTAINABLE DEVELOPMENT FOR THINK of Tourism, Government Executive Director, Wild- Kerala STATS of India life Protection Society of TOURISM IN A RESOLUTION ADOPTED India (WPSI) M A N D I P S I NG H TANK D R H A RO L D S O I N ON DECEMBER 4, 2015 GOODWIN S H O BA Founder and Managing Director, International M O H A N Director of Ibex Expedi- Centre for RT, Partner, Rare India tions and Fellow of the Professor of RT, Royal Geographical Manchester Metropolitan MARK WATSON Society University Executive Director, Tourism Concern K I NG S H U K D R V E N U BISWAS VA SU D EVA N MANISHA Marketing Manager, Former Secretary, Kerala PA N D E Gujarat Tourism THE CHALLENGES Tourism, also associated Managing Director, “Tourism presently accounts for 5% Recently, the UNTWO also an- with the Kochi Biennale Village Ways P R A NA B of global emissions – approximately 4% nounced its intention of devising and and the Incredible India SA R K A R from transportation (40% of those from implementing policies by 2030 “to campaign A NO O P Honorary Secretary, air travel and 32% from car travel) and promote sustainable tourism that cre- SHRIVASTAVA Indian Association of almost 1% from the accommodation ates jobs and promotes local culture A S H WA N I Deputy Director, Uttar Tour Operators (IATO) sector. Demand for air travel is forecast and products”. LOHANI Pradesh Tourism to double by 2050.” Chairman and Managing P E EY US H “Issues such as climate change, ef- The Guardian, 2013 Director, Air India JYOTI KAPUR S E K H SA R I A fective resource management, poverty President, Association of Architect reduction and inclusive growth need AMAN NATH Domestic Travel Opera- Given the growth of tourism at about to be at the center of tourism develop- Chairman, tors of India (ADTOI) 5% globally, the pressure on the social ment. Now that the Goals have been Neemrana Hotels and economic aspects of the industry is approved, it is time to step up our D R R A J S H R E E also expected to be significant. action, time to advance policies and NAKUL ANAND AJITH business strategies that monitor and Executive Director, ITC Director, Kerala Institute THE ROAD AHEAD minimize the negative effects of tour- of Tourism and Travel “Tourists are demanding the ism development and maximize its SUNIL KUMAR Studies (KITTS) greening of tourism. More than a positive impacts, namely through the President, Travel Agents third of travellers are found to favor distribution of its benefits among host Association of India SHAMA PAWAR environmentally-friendly tourism and communities.” (TAAI) Founder, Kishkinda Trust be willing to pay between 2 and 40% UNWTO Secretary-General, more for this experience. Traditional Taleb Rifai TA N V I STEVE BORGIA mass tourism has reached a stage of SUNDARIYAL President, Ecotourism steady growth. In contrast, ecotour- Many of the world’s biggest travel Additional Managing Society of India (ESOI) ism, nature, heritage, cultural and “soft and tourism companies are: Director, Madhya Pradesh adventure” tourism are taking the lead l 20 per cent more carbon efficient State Tourism R A J N I S H and are predicted to grow rapidly over today than they were in 2005 Development Corporation SABHARWAL the next two decades. It is estimated l On course to cut CO2 emissions by (MPSTDC) CEO, The Ultimate that global spending on ecotourism 50 per cent from 2005 to 2035 Travelling Camp is increasing at a higher rate than the l On course to reach the target of 25 JOSE DOMINIC industry-wide average growth.” per cent reduction by 2020 Managing Director and S H E E L G U P TA ‘Tourism in the Green Economy’ by World Travel & Tourism Council CEO, CGH Earth OST Public Relations UNWTO/UNEP (WTTC), 2015 2 OUTLOOK TRAVELLER OUTLOOK TRAVELLER 3 RESPONSIBLE TOURISM RESPONSIBLE TOURISM (RT) IS THE RT TAKES MANY FORMS... WHAT TOURISM THAT CREATES BETTER DIFFERENT DESTINATIONS PLACES FOR PEOPLE TO LIVE IN CAPE AND STAKEHOLDERS HAVE IS RT? AND BETTER PLACES TO VISIT TOWN DIFFERENT PRIORITIES DECLARATION (2002) W H AT I S R E S P O NS I B L E RESPONSIBLE TOURISM? The Cape Town Declaration framed at TOURISM the Cape Town Conference on Responsible Tourism in Destinations, held in Johannesburg in 2002, adopted the following universal principles of SOCIAL responsible tourism: BENEFITS » Minimises negative economic, environmental, and social impacts » Generates greater economic benefits for local people and enhances the well-being of host communities, ECONOMIC improves working conditions RESPONSIBLE BENEFITS » Involves local people in decisions that affect their lives and life chances TOURISM (RT) IS » Makes positive contributions to the conservation of natural and cultural heritage, to the maintenance of TOURISM THAT the world’s diversity » Provides more enjoyable experiences CREATES BETTER ENVIRONMENTAL BENEFITS for tourists through more meaningful connections with local people, and a PLACES FOR greater understanding of local cultural, social and environmental issues PEOPLE TO LIVE FOR TOURISTS AND LOCAL COMMUNITIES » Provides access for physically challenged people » Is culturally sensitive, engenders IN AND BETTER respect between tourists and hosts, and builds local pride and confidence PLACES TO VISIT. 4 OUTLOOK TRAVELLER OUTLOOK TRAVELLER • OCTOBER 2015 7 RESPONSIBLE TOURISM Maximise tourism’s ability to Create a network of passion- 8 employ a diverse workforce, in- driven individuals and businesses WHAT WE LEARNT FROM BOTH cluding retirees and homemakers, that may/may not know about 14 THE and to generate ancillary business each other, and in turn, a wealth of THE POLICYMAKERS AND THE opportunities, such as food RT-related knowledge BIG 20 STAKEHOLDERS WHO WORK ON production, transport, and so on TAKEAWAYS 15 Galvanise viable public and pri- THE GROUND WITH COMMUNITIES Facilitate better dialogue 9 vate interventions as a group between the government, both central and state, and the Don’t treat RT like a product. Treat service providers it like an experience. Sell the RT story — much like cinema — by 16 Invest in collective, symbiotic selling the dream, the big picture. public-private action, such as Not by dwelling on the details 1 linking subsidies with RT 5 compliance, creating and Create better places for people to live in Address the need for an 10 managing infrastructure togeth- Link RT with benefits, not and better places to visit RT-specific classification system er, and maintaining the cultural 17 sacrifice, for both service and environmental sanctity of providers and travellers 2 built heritage by law and practice Respect the planet and its people. Make community the Generate greater awareness for both Capitalise on the trend hosts and guests centerpiece of all Know that there’s a business RT discussions 6 case for RT across categories— of authenticity or 18 from luxury to budget/backpack- experience economy 3 11 ing industry and travellers, RT Make RT an Arrest outmigration, generate jobs mapped by researchers can bring tangible and intangible and skills, invest in training and interdependent project benefits for everyone at Harvard employing at least one member of with regular tourism each local family, create infrastruc- ture, schools and opportunities for Make heritage more Let it be a positive message the community. Communicate a clear RT mandate for 19 and approach of accountability 4 But make sure that tourism is accessible — not 12 hoteliers, travel operators, public and 7 plus initiative private minders, local communities, the additional, not the primary under lock and key, and travellers, especially domestic source of income, and that it takes better lighting, no tourists, who account for a large chunk into account local aspirations 20 as well differential pricing Understand and adapt of the business international nuances of RT Create better tools and vehicles for iden- 13 tifying and marketing RT businesses 6 OUTLOOK TRAVELLER OUTLOOK TRAVELLER 7 RESPONSIBLE TOURISM WHAT PUBLIC AND PRIVATE STAKEHOLDERS WHO SHARED 13 14 15 THEY THEIR VIEWS ON RT INITIATIVES IN SAID INDIA AND ABROAD 1 2 3 16 17 18 4 5 6 19 20 21 7 8 9 22 23 24 1.