DOCUMENT RESUME ED 310 229 CE 052 846 AUTHOR Jackson, Jan, Ed. , TITLE Co^t7.nuing Higher Education: In Retrospectand toward the Future. Proceedings of the AnnualMeeting, Association for Continuing Higher Education(50th, Salt Lake City, Utah, October 30-November2, 1988). INSTITUTION Association for Continuing Higher Education. PUB DATE 88 NCTE 179p, PUB TYPE Collected Works - Conference Proceedings(021) -- Reports - Research/Technical (143)-- Viewpoints (120) ERRS PRICE MF01/PC08 Plus Postage. DESCRIPTORS Adult Students; *Continuing Education;Correctional Education; *Economic Development;Faculty Development; *Females; Futures (of Society); *Governance; Higher Education; Information Technology; *Marketing; MulticulturalEducation; Nontraditional Students; *Outcomes ofEducation; Sex Fairness; Teacher Persistence; TeacherRecruitment ABSTRACT These proceedings contain addresses andsummaries of presentations made in concurrent sessions atthe annual meeting. The addresses are: Association for ContinuingHigher Education (ACHE)--Then and Now: What Our Past HasTo Tell Us about Our Future" (Nelcamp and others); "A Conversationwith Alex Haley" (Haley); "Luncheon Address of President-Elect" (Mills);"A Challenge for the 90's: Increased Educational Opportunitiesfor Adults" (Mattfeld); and "Future Directions for Adult ContinuingEducation" (Knox). The concurrent sessions are: "The Past Persistent:Profiles of Nontraditional Women Students, 1900-1940" (Geyer);"From State to College to Classroom: A Multimedia Approachto Gender Equity and Multicultural Awareness" (Dumais); "ADeveloping Market for Continuing Education: The Reserve andOn-Base Military Education" (Watt, Kelly); "Assessing the Impactof Adult Continuing Educationon Economic Development" (Moore); "Onthe Edge: Should Continuing Education Remain Marginal?" (Marksbury,Foster); "The Conference Planner as Entrepreneur: Programming forSuccess" (Harris, Vonler); "Addressing the Career Change Needs of AdultStudents" (Rowe and .others); "Recruiting andRetaining...Faculty" (Huebner); "How to Exchange Information Electronically withOther Continuing Education Professionals" (Gadbow); "Noncredit ContinuingEducation: Today's Challenges Create Tomorrow's Traditions" (Long);"Professional Development Programs for Teachers: AnApplied Model" (Infantino); "The Winning Formula" (Yoder);"Accommodating Older Persons to Higher Education" (Cortright); "EducatingInternally: Strategies for Achieving a More Central Rolefor Continuing Education in College and University Affairs" (Fey); "ContractPrograms: Focus on Indirect Costs, Overhead, and Profit" (Long);"The Role of Higher Education in Rural Economic Development" (Caskeyand others); "National Continuing Education Programming: The Perilsand the Rewards" (Nance, Cowan); "A Model Program for Rural Wor.en: Now and the Future" (Barnes);"Writing for Publication" (Shields); 'insideEducation: College in Prison" (Danglade); "How Americans inTransition Study for College Credit" (Brickell); "Building a CampusConsensus for Continuing Education" (Norris, Roughton); "StudentServices in Continuing Education" (Perillo, Glines); "Applicationsof New Technology" (Bridwell, Lott); "What Marketing PsychologyMeans to Brochure Design" (Foster); "Continuing Education for Business: Issues,Threats, and Opportunities" (Falk); and "Demonstrationsof New Technology: The Optel System and Satellite Delivery Systems"(Phillips and others). Highlights of business meetings are also presented.Appendixes include reports of the various committees. (YLB) (X) ' 0 CONTINUING HIGHER EDUCATION: 0 r.4 IN RETROSPECT AND Cit TOWARD THE FUTURE A Pa ASSOCIATION FOR CONTINUING HIGHER EDUCATION PROCEEDINGS OF THE FIFTIETH ANNUAL MEETING ASSOCIATION FOR CONTINUING HIGHER EDUCATION U.S DEPARTMENT OF EDUCATION Salt Lake City. Utah OH of Fducattonal Research and ImProvement REPRODUCE THIS ED CATIONAL RESOURCES INFORMATION October 30 - November 2, 1988 "PERMISSION TO CENTER (ERIC) MATERIAL HAS BEENGRANTED BY This document hat been reproducedas received from the person or organization originating it 3 Minor charges have been made o improve reproduction (utidy Points of vie* or opinions stated in this docu- ment do not necessarily represent official / OERI position or policy Jan Jackson TO THE EDUCATIONALRESOURCES INFORMATION CENTER(ERIC)." Editor California State University, San Bernardino 2 BEST COPY AVAILABLE - ACHE 1988 Proceedings - PREFACE The 1988 Proceedings of the Association for Continuing Higher Education are presented herein. Proudly, these Proceedings record thefiftiethannual meeting of the Association--ACHE's "golden anniversary." Sam Bills,Chair of the 1988 Program Committee, spoke of the mission of this important annual meeting as follows: During the past 50 years continuing higher education has been, and will continue to be, a major force for positive change in our society. Both in theory and in practice, continuing higher education has sought to break down barriers, open doors to nontraditional learning groups, and to develop and implement new learning and teaching modes with unique delivery: systems. It is the business of this anniversarial conference to address where we were 50 years ago, where we are now, and most importantly, where we are headed for the next 50 years....Our richly diversified program is reflective of the major trends in continuing education. It is hoped that ACHE's 1988 retrospect toward the future will serve to shape and assist all of us in realizing our mission. From the thoughtful words of Alex Haley to the uplifting music of theMormonTabernacle Choir, the 1988 annual meeting was unusually exciting.Indeed, the fiftieth anniversary of ACHE- wag appropriatly celebrated in both program and cultural events. Sam Bills and the 1988 Program Committee were successful in delivering a "richly diversified program," and in providing a unique blend of keynote speakers. Scenic Salt Lake City in the Great Basin proved tobethe perfect "anniversary" city, richin the spirit of tradition, cultural heritage,and genealogical history.Brigham Young University was a fine host, and Frank Santiago and his Local Arrangements Committee did an excellent job of entertaining us in the "Crossroads of the West." I wish to extend my personal thanks to those individuals who provided the supportfor this publication: Peter K. Mills for inviting me to serve as editor; the many recorders and committees for submitting thecontentsof this work;Lee Porter and the California State University, San Bernardino for providing me the time, and office support necessary to complete this monumental task; Tom Ruvolo for his graphics support; and Donna J. Boyd for her edithrial assistance. It iswithpleasure andpridethat I present thisGolden Anniversary edition of the Proceedings of the 50th Annual Meeting of the Association for Continuing Higher Education. Jan Jackson California State University, San Bernardino 3 ii ACHE 1988 Proceedings - TABLE OF CONTENTS Preface ii Table of Contents iii PART ONE: ADDRESSES 1 1. ACHE - Then and Now: What Our Past has to Tell Us About Our Future Gail Nelcamp/Frank Funk/Wayne Whelan/ Leslie Jacobson 2 2. A Conversation with Alex Haley Alex Haley 22 3. Luncheon Address of President-Elect Peter K. Mill^ 23 4. A Challenge for the 90's: IncreasedEducational Opportunities for Adults Jacquelyn A. Mattfeld 33 5. Future Directions for AdultOontinuing Education Alan B. Knox 34 PART TWO: CONCURRENT SESSIONS 51 1. The Past Persistent: Profiles ofNontraditional Women Students, 1900-1940 52 2. From State to College to Classroom: AMultimedia Approach to Gender Equity and Multicultural Awareness 56 3. A Developing Market for Continuing Education: The Reserve and On-Base Military Education 59 4. Assessing the Impact of AdultContinuing Education on Economic Development 62 5. On the Edge: Should Continuing Education Remain Marginal' 64 6. The Conference Planner as Entrepreneur: Programming for Success 67 ACHE 1988 Proceedings - TABLE OF CONTENTS, continued 7. Addressing the Career Change Needs of Adult Students 70 8. Recruiting and Retaining...Faculty 73 9.,How to Exchange Information Electronically with Other Continuing Education Professionals 75 10. Noncredit Continuing Education: Today's Challenges Create Tomorrow's Traditions 77 11. Professional Development Programs for Teachers: An Applied Model 78 12. The Winning Formula 81 13. Accommodating Older Persons to Higher Education 83 14. Educating Internally: Strategies for Achieving a More Central Role for Continuing Education in College and University Affairs 86 15. Contract Programs: Focus on Indirect Costs, Overhead and Profit 89 16. The Role of Higher Education in Rural Economic Development 92 17. National Continuing Education Programming: The Perils and the Rewards 96 18. A Model Program for Rural Women: Now and the Future 99 19. Writing for Publication 101 20. Inside Education: College in Prison 103 21. How Americans in Transition Study for College Credit 107 22. Building a Campus Consensus for Continuing Education 109 23. Student Services in Continuing Education 112 24. Applications of New Technology 115 5 Iv ACHE 1988 Proceedings - TABLE OF CONTENTS, continued 25. What Marketing Psychology Means to Brochure Design 117 26. Continuing Education for Business: Issues, Threats and Opportunities 120 27. Demonstrations of New Technology: The Optel System and Satellite Delivery Systems 123 PART THREE: BUSINESS MEETINGS 125 PART FOUR: APPENDICES 131 A. Membership Report 132 B. Financial Report 133 C. Applications of New Technology 136 D. Awards 138 E. Budget