The Power of Moments – Page 1 THE POWER OF MOMENTS Why Certain Experiences Have Extraordinary Impact CHIP and DAN HEATH CHIP HEATH is professor of organizational behavior at Stanford University's Graduate School of Business. He and his brother Dan are co-authors of Made to Stick, Switch and Decisive, all of which were New York Times bestsellers. Chip Heath previously taught at the University of Chicago and Duke University and is a respected keynote speaker. He is a graduate of Stanford University and Texas A&M University. DAN HEATH is a senior fellow at the Center for the Advancement of Social Entrepreneurship at Duke University. In addition to co-authoring business bestsellers with his brother, Dan Heath is also a columnist for Fast Company magazine and a speaker. He is a graduate of Harvard Business School and the University of Texas at Austin. The website for this book is at: www.thepowerofmoments.com. ISBN 978-1-77544-929-4 SUMMARIES.COM empowers you to get 100% of the best ideas from an entire business book for 10% of the cost and in less than 5% of the time. Get all the know-how and smarts from 1,000 business books into your mind and career. Read less, do more. www.summaries.com The Power of Moments – Page 1 MAIN IDEA 1. How to think in terms of moments ................................ Pages2-3 Everyone has "defining moments" in their lives – If you're smart, you'll start anticipating the defining moments which will arise in the lives of intensely meaningful experiences which stand out your customers and be prepared to make the most of them. Three situations which tend to clearly and distinctly in your memory. Many of these naturally generate defining moments as of right are: arise from chance encounters but it doesn't have to be that way. What if you could make more defining Transitions When something significant changes moments happen on purpose – for your customers, your family and your employees? moments! Milestones When someone realizes an important goal Pits When someone is in hardship or stressed moments! The essence of thinking in moments is to look for transitions which should be celebrated, milestones which should be commemorated and pits which should be filled. In most organizations most of the time, these opportunities to create defining moments go unnoticed and under utilized. The reality is you can engineer and create more 2. How to build memorable and meaningful defining moments .................Pages4-8 defining moments if you take the time and effort to invest in creating them. All you have to do is build Defining moments are typically created from combinations of one or more of four basic them from combinations of these four elements: elements. To create more defining moments more of the time, focus on how you're bringing these elements together. The four elements are: moments! 1 2 Elevation Insight 1 2 3 4 Do something which rises so far above Elevation Insight Pride Connection Create an intense moment of added the everyday that people are stunned. insight which rewires the way people Create memorable delight by boosting understand themselves and the world. sensory pleasures and by adding an Put together something which will element of surprise. Be extraordinary. trigger a genuine aha moment. The more defining moments you engineer and create, the better the experience you will be delivering for the customers you serve, the students you hope to inspire or even the kids you moments! raise. 3 4 "Moments matter. And what an opportunity we miss Pride Connection when we leave them to chance! Teachers can inspire, caregivers can comfort, service workers can delight, politicians can unite, and managers Capture a defining moment when Harness the social moments where we can motivate. All it takes is a bit of insight and someone achieves something come together with friends and family forethought. Our lives are measured in moments, impressive, acts with courage or to experience important events and defining moments are the ones that endure in completes an audacious goal. Harness together. Trigger intense and far our memories." the ripples which flow outward. reaching moments of connection. – Chip and Dan Heath Summaries.Com The Ultimate Business Library We condense 300+ page business books into 8-page summaries. By reading summaries, you’ll get the key ideas in 30 mins, so you can spend more time turning your ideas intodollars . 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