Beacon Management ReviewBeacon Management 2013 SIBM PUNE SIBM PUNE Research & Scholastic Development Team Sysmbiosis Institute of Business Management Pune Constituent of Symbiosis International University Accredited by NAAC with ‘A’ Grade +91 20 3911 6088 www.sibm.edu Symbiosis Institute of Business Management Pune RESEARCH & SCHOLASTIC DEVELOPMENT TEAM The Research & Scholastic Development Team of SIBM Pune was formed with the intention of furthering the research and scholastic aptitude Established in 1978, SIBM Pune is in its 35th year of the students. The team primarily looks at identifying, conceptualizing and executing live corporate projects and research projects that of service to the student community. SIBM Pune is have the potential to contribute to the ever changing landscape of the flagship brand of the Symbiosis family and has business management by associating students with live projects from been in existence for over three decades. It has the industry. A mutually beneficial relationship is nurtured. consistently been ranked among the best Business Schools in the country. SIBM Pune offers specializations in the fields of finance, marketing, operations and human resources. Every real world business situation Academic rigour, co-curricular activities and requires analysis from multiple perspectives and therefore our group assignments form the strong pillars of the multidisciplinary team comes into picture and creates a win-win institute. The Pedagogy at SIBM Pune is a nice blend situation for the industry and the students. of classroom learning, open ended learning and the Some of the projects that RSDT has executed in the past are: nurturing of argument. The serene surroundings • Strategy formulation for launch of new product for Godfrey and the amazing campus act as catalysts to the Phillips India limited learning process. At SIBM Pune, it is a strong belief that management has to be learnt by doing. This is the • Market research on customer satisfaction in telecom sector for reason why SIBM Pune is a student driven institute. citigroup The student council at SIBM Pune is responsible • Promotion of healthcare services and Deciding strategic locations for managing institute activities like Admissions, for billboards for healthberries Research and Placements. Thus, students get an • Industry Analytics Framework & Using Analytics to determine opportunity to apply concepts of management Customer lifetime Value for gloasp learnt in the classroom. • Credit Analysis of debt instruments of Indian and foreign Non- To sum it all, SIBM Pune provides the right banking financial companies environment to polish the skills of students to emerge as tomorrow’s business leaders. • Understanding the aspirations of a segment of the sales force for Mother Dairy Beacon Management Review 2013 EDITORIAL TEAM RESEARCH AND SCHOLASTIC DEVELOPMENT TEAM Bhavik Ankita Arun Snehal Vivek Bhathgara Mishra Prateek K Narang Venkitaraj Kritika Nipun Roshini Siddharth Stuti Jain Sawhney Naidu Sawant Bansal COVER ART BY Syam Tishya Relia Contact : 020- 39116088, 8975793035, 9561092338 Mail : [email protected] Beacon Management Review 2013 DIRECTOR’S NOTE “Research is to see what everybody else has seen, and to think what nobody else has thought.” - Albert Szent-Gyorgyi (Hungarian Biochemist and Nobel Laureate) Dear Reader, I am delighted to introduce the third edition of ‘Beacon Management Review’, an initiative of the students of Symbiosis Institute of Business Management, Pune. The Beacon Management Review has been conceptualized to showcase the talent of the students and their deep understanding on important management and general issues that are relevant in today’s dynamic corporate environment. This edition is a collection of articles and research papers based on Marketing, Human Resources, Operations and Financial Management written by the students of SIBM, Pune. Some of the key topics that have been discussed are related to the compensation packages of the CEOs, Employer Branding, Quantitative Easing, Last Mile Delivery etc. At SIBM Pune, we are privileged to have students who put a lot of emphasis on building their scholastic ability and show interest in undertaking research work in the field of management. This publication is an initiative of the Research & Scholastic Development Team at SIBM Pune which assists the students in channelizing their enthusiasm for research work and giving them recognition for their work. I appreciate the efforts of Research & Scholastic Development Team in getting live projects from across industry which has benefited the students in developing an analytical approach and honing their consulting skills. They have worked on projects by the Citi Group, GLOASP, Healthberries and are making excellent progress on some key ongoing projects. Every year, we endeavour to enhance the magazine so that we are able to bring the best for you to the table. This year’s edition has incorporated few improvements by making the work more expressive and stressing particularly on domain specific matters. I hope with this edition, you find the experience of reading as delightful and enlightening as the students found in the course of developing it. Dr. Vivek Sane Director, SIBM Pune Beacon Management Review 2013 CONTENTS The Conundrum Called Executive Compensation, by Rushab Parikh...............................................01 Strategic Role of HRs in Mergers and Acquisition, by Aditya Mittal ................................................13 Predictive Analysis of Attrition, by Arushi Kukreja & Purnima Sethi ...............................................18 Organic Farming: Towards Sustainable Development, by Arushi Kukreja & Harshita Tugnawat ...........................................................................................34 Outreach on Social Networks-Strategy for Companies in the Service Sector, by Vineeta Sadhwani ...........................................................................................................................48 Brand from the Inside, by Akanksha Vir .............................................................................................55 Being Competitive and Managing Aspirations, by Kritika Jain & Reema Lakra ..............................62 Business Outcomes Model, the new buzzword, by Naveen G............................................................68 Last Mile Delivery: Practices and Challenges in the Indian Context, by Sameer Chakraborthy.......73 Hostile Takeovers: An Indian Perspective, by Abhrajeet Banerjee & Shraddha Chavan ..................87 The Rise and Fall of Research in Motion (RIM), by Shantanu Chikara & Shreyansh Chauhan.......100 Quantitative Easing - A Blessing or a Curse?, by Rini Kothari ..........................................................113 Govern to Gain, by Rushab Parikh.....................................................................................................126 Implications of the Companies Bill, by Sarath Lal & Rochelle Gonsalves........................................138 Petroleum Products Pricing Model of India – The Reality Check on the Pricing Model which Drives the Economy, by Ganesh Balasubramanian.......................................................................................151 Beacon Management Review 2013 The Conundrum Called Executive Compensation Rushab Parikh [email protected] Abstract Executive compensation is the total remuneration that an officer, having administrative or managerial authority in a firm, gets for his services. The issue of executive compensation has always been a highly controversial one all over the world. This debate came to a head in the aftermath of the 2008 economic crisis. The chief objective of this essay is to dispassionately bring out the various aspects of executive compensation in detail. It highlights the principles to be followed while determining pay packages. It explores the factors that push up executive pay and explains why excessive executive pay is bad. The article touches upon certain controversial issues such as regulation of pay, extent of shareholder say in deciding compensation packages and the effectiveness of equity-based pay. It also suggests recommendations for companies to improve the situation. Lastly, it looks at the current scenario prevalent in Indian companies. Introduction The issue of executive compensation has always touched a raw nerve all over the world. The 2008 economic crisis only precipitated the issue. People’s anger over executive pay was due to reasons such as: the apparent lack of penalty to executives who caused the credit crisis and the financial service meltdown, the pay structures that rewarded greed, the seeming reluctance of companies that caused the problem to give easier credit since the crisis and the outrageous symbolic acts such as plane purchases, office decorations and billions in bonus. The G-20, too, acknowledged that excessive compensation, which encouraged executives to take undue risks in order to gain quick profits irrespective of their long-term implications, was a key contributor to the financial crisis. 1 Beacon Management Review 2013 Beacon Management Review 2013 Just how much is a CEO worth? The aim of executive compensation should be to ensure that CEOs bring lasting prosperity to their respective companies. The pay structure should be such that it attracts the right executives and gives them enough incentives to lead their companies to perform outstandingly. Compensation should not be too high. At the