INFORMATION PRESSE Cisco France Hill & Knowlton Véronique Jaffro – [email protected] Agnès Gicquel– [email protected] Tel : 01 58 04 31 90 Tel : 01 41 05 44 48 / 29 Cisco équipe le futur stade des Yankees, l’équipe de baseball de New York • Le New Yankee Stadium, le nouveau stade des Yankees, inauguré en avril prochain, sera équipé de la nouvelle technologie Cisco : Cisco StadiumVision. • Cisco StadiumVision permettra aux fans des Yankees de visionner les images du match de n’importe quel endroit du stade (buvette, couloir, le Yankees Museum…) et d’accéder à des contenus personnalisés (résultats sportifs, météo, infos…) visibles depuis des moniteurs HD. • Cisco anticipe également les futurs besoins des supporters en déployant des solutions de réservation de billets, d’accès aux ralentis des actions ou encore un service de chat en direct, le tout accessible via téléphones mobiles. ##### New York Yankees and Cisco to Deliver Cutting-Edge Technology in New Yankee Stadium Cisco Brings High-Definition Video and Advanced Communications Technology to the New Yankee Stadium, Creating the Ultimate Fan Experience NEW YORK, November 11, 2008 - Cisco today announced that the new Yankee Stadium, set to open April 2009, has been outfitted with state-of the art Cisco® technologies, giving New York Yankees fans the most wired, connected and video- enabled stadium in all of baseball. A new Cisco technology called Cisco StadiumVisionTM will be central to the fan experience at the ballpark, providing fans with the most technologically advanced game-day experience in baseball, while maximizing the great historical tradition of the Yankees organization. Building on its legacy of innovation, the New York Yankees will integrate video, voice, data and wireless services into one seamless next-generation network that transcends sports operations, connecting the team to its fans in entirely new ways. Fans will be able to view sports news and scores, weather and traffic while never missing a moment of game action on the field. "We chose Cisco as the network provider for the new Yankee Stadium because they understand our business needs, our future goals and our vision for creating a unique experience that caters to our fans," said Yankees Chief Operating Officer Lonn A. Trost. "Cisco will help us capitalize on industry trends and transitions, such as the current migration from standard-definition to high-definition video in venues and at home, to give our fans the most state-of-the-art game-day experience in all of baseball for years to come." Immersive High-Definition Experience for All Fans Cisco will work with the New York Yankees to enhance the way fans enjoy Yankees games and other events by making the experience more interactive, personalized and immersive. StadiumVision will allow the Yankees to cost-effectively deliver live game video and customized content to each video monitor, addressing the unique needs of each stadium location at each game or event. All monitors will be capable of delivering content in HD video. Hal Steinbrenner of the Yankees presents Cisco CEO John Chambers with a Yankees jacket at the Cisco-Yankees press conference at Cisco offices in New York, New York on November 11, 2008 (Courtesy of Turtlebox Pictures) Some of the key new amenities that Cisco and the Yankees are bringing to Yankees fans in the new stadium include: • Yankees Fan Amenities: For all Yankees fans who don't want to miss a moment of on-field action, Cisco will provide the live game broadcast on HD video monitors displayed throughout the stadium, including concession areas, the Great Hall, the Yankees Museum and other in-stadium restaurant and bar locations. Along with the live game broadcast, monitors will be capable of simultaneously providing up-to-date sports scores, Yankees trivia, news and weather from a single viewing screen. At the conclusions of games, these monitors will allow the Yankees the ability to direct patrons to the nearest exits and provide up-to-the- moment traffic information. In the event of an emergency, all stadium monitors can be immediately and uniformly mobilized to display evacuation instructions. On non-game days, these same monitors can be used to display customized content and information for special events such as conferences, weddings and other group activities. • Premium Luxury Fan: Premium luxury suites will be outfitted with touch- screen Internet Protocol (IP) phones that will allow fans to order concessions and Yankees merchandise for delivery to the suite. • Fans of the Future: Cisco and the New York Yankees have also kept an eye toward the future to ensure that the stadium remains state-of-the-art for years to come. For example, the new stadium is equipped to support future fan use of mobile devices for ordering concessions from their seat, viewing instant replays or chatting in real time with friends inside and outside the stadium. In addition, the stadium has the capability to allow fans to communicate with players before or after the game using interactive video-based technology. "This stadium will come to define the American sporting experience, and we are thrilled the new stadium for the New York Yankees will implement technologies from Cisco to bring fans closer to the action and help the team transform the way it operates the venue," said John T. Chambers, Cisco chairman and chief executive officer. "This is an opportunity for Cisco to demonstrate the power of the network while establishing a lasting legacy at baseball's new grand cathedral." # # # **Special Note: Cisco and the New York Yankees will host a press conference on Tuesday, November, 11 from 10:00 a.m. - 12:00 p.m. EST from the Cisco Offices in New York to showcase the fan-facing technology installed in the new Yankee Stadium. A live Web cast of the press conference is available for viewing at the following link: http://newsroom.cisco.com/yankees/ About New York Yankees The New York Yankees have won 26 World Series championships and 39 American League pennants over their 106-year history. The new Yankee Stadium will be the fourth permanent home of the New York Yankees, following Hilltop Park (1903-12), the Polo Grounds (1913-22) and the original Yankee Stadium (1923-2008). The Yankees also played two full seasons at Shea Stadium (1974-75) when the original Stadium underwent remodeling. For the most up-to-date Yankees news and notes, please visit www.yankees.com. About Cisco Systems Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. # # # Cisco, the Cisco logo, Cisco Systems and Cisco StadiumVision are trademarks or registered trademarks of Cisco Systems, Inc. in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partnership does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information. .