Douglas C. Comer · Annemarie Willems Editors Feasible Management of Archaeological Heritage Sites Open to Tourism www.TourismB.ir Feasible Management of Archaeological Heritage Sites Open to Tourism www.TourismB.ir Douglas C. Comer • Annemarie Willems Editors Feasible Management of Archaeological Heritage Sites Open to Tourism www.TourismB.ir Editors Douglas C. Comer Annemarie Willems Cultural Site Research and Management Friends of ICAHM Baltimore, MD, USA Baltimore, MD, USA The United States National Committee AW Heritage Consultancy for ICOMOS (US/ICOMOS) Jyväskylä, Finland Washington, DC, USA Helsinki University The International Scientific Committee Faculty of Arts for Archaeological Heritage Management Helsinki, Finland (ICOMOS/ICAHM) Baltimore, MD, USA ISBN 978-3-319-92755-8 ISBN 978-3-319-92756-5 (eBook) https://doi.org/10.1007/978-3-319-92756-5 Library of Congress Control Number: 2018949609 © The Author(s) 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland www.TourismB.ir Acknowledgements This publication draws from sessions that addressed the issues associated with archaeological heritage and tourism which were organized at several conferences by, amongst others, the ICOMOS International Scientific Committee for Archaeological Heritage Management (ICAHM). These include the European Association of Archaeologists’ (EAA) Annual Meetings in Istanbul (2014), Glasgow (2015) and Vilnius (2016) as well as the Society for American Archaeology Conference in San Francisco (2015) and the ICAHM Annual Meeting in Salalah (2016). We are thankful to our colleagues: Cynthia Dunning, Ben Thomas, Sonja Jilek, Chris Corlett, Gavin MacGregor, Christopher Prescott, Peter Biehl and Hilary Soderland, for (co)organizing these sessions. v www.TourismB.ir Contents 1 Introduction: Feasibility as the Cornerstone of Effective Management of Public Archaeological Sites . 1 Douglas C. Comer and Annemarie Willems 2 Cultural Value and Sustainable Development: A Framework for Assessing the Tourism Potential of Heritage Places . 7 Chris Landorf 3 Managing Herculaneum in Context: Measuring Benefits for People and Places ���������������������������������������������������������������� 21 Sarah Court, Ascanio D’Andrea, Francesca Del Duca, Paola Pesaresi, and Jane Thompson 4 Vikings and World Heritage: Towards New Strategic Synergies? ������������������������������������������������������������������������ 35 Herdis Hølleland 5 The Tyranny of Materiality: Sacred Landscapes, Tourism and Community Narratives . 45 Ashton Sinamai 6 Sustainable Archaeological Tourism Through Standards for Good Practice . 57 Cynthia Dunning Thierstein 7 Archaeotourism, Archaeological Site Preservation, and Local Communities . 69 Ben Thomas and Meredith Langlitz 8 The Curse of the Betrothed: Evaluating the Relationship Between Archaeology and Tourism in Croatia AD 2017 ���������������������� 79 Sanjin Mihelić vii www.TourismB.ir viii Contents 9 Archaeology and Tourism in Ireland: Bridging Two Cultures . 89 Ian W. Doyle 10 Archaeologist for a Week: Voluntourism in Archaeology �������������������� 105 Katharina Möller 11 Archaeotourism Spaces in Present-Day Poland: Thoughts on Reconstruction and Re-enactments . 115 Michał Pawleta 12 The European Route of Megalithic Culture: Pathways to Europe’s Earliest Stone Architecture . 129 Daniela Stefanie Hauf 13 Westphalian Megaliths Go Touristic: Archaeological Research as a Base for the Development of Tourism ���������������������������� 141 Kerstin Schierhold 14 Archaeology and Tourism – Problems and Possibilities: An Example from West Sweden . 151 Tony Axelsson 15 The eScape Project: Combining Archaeology and Art to Merge the Past with the Present ������������������������������������������ 159 Lene Høst-Madsen, Marianne Purup, and Nina Bangsbo Dissing 16 Conclusion: Feasibility Assessment at Public Archaeological Heritage Sites . 171 Douglas C. Comer and Annemarie Willems Index ���������������������������������������������������������������������������������������������������������������� 179 www.TourismB.ir Contributors Tony Axelsson Department of Historical studies, Gothenburg University, Gothenburg, Sweden Nina Bangsbo Dissing Kunstråd Skanderborg, Skanderborg, Denmark Douglas C. Comer Cultural Site Research and Management, Baltimore, MD, USA The United States National Committee for ICOMOS (US/ICOMOS), Washington, DC, USA The International Scientific Committee for Archaeological Heritage Management (ICOMOS/ICAHM), Baltimore, MD, USA Sarah Court Herculaneum Conservation Project, Rome, Italy Ascanio D’Andrea Herculaneum Conservation Project, Aosta, Italy Francesca Del Duca Herculaneum Conservation Project, Ercolano, Italy Ian W. Doyle The Heritage Council of Ireland, Kilkenny, Republic of Ireland Cynthia Dunning Thierstein ArchaeoConcept, Biel/Bienne, Switzerland Daniela Stefanie Hauf Straubing, Germany Herdis Hølleland The Norwegian Institute for Cultural Heritage Research (NIKU), Oslo, Norway Lene Høst-Madsen Museum Skanderborg, Skanderborg, Denmark Chris Landorf School of Architecture, The University of Queensland, Brisbane, QLD, Australia Meredith Langlitz Archaeological Institute of America, Boston, MA, USA Sanjin Mihelić Archaeological Museum in Zagreb, Zagreb, Croatia ix www.TourismB.ir x Contributors Katharina Möller School of History and Archaeology, Prifysgol Bangor University, Bangor, UK Michał Pawleta Institute of Archaeology, Adam Mickiewicz University, Poznań, Poland Paola Pesaresi Herculaneum Conservation Project, Milan, Italy Marianne Purup VisitSkanderborg, Skanderborg, Denmark Kerstin Schierhold LWL-Commission for Westphalian Antiquities, Münster, Germany Ashton Sinamai College of Humanities, Arts and Social Sciences, Flinders University, Australia Ben Thomas Archaeological Institute of America, Boston, MA, USA Jane Thompson Herculaneum Conservation Project, Rome, Italy Annemarie Willems Friends of ICAHM, Baltimore, MD, USA AW Heritage Consultancy, Jyväskylä, Finland Helsinki University, Faculty of Arts, Helsinki, Finland www.TourismB.ir About the Authors Douglas C. Comer is principal, Cultural Site Research and Management, Inc. (CSRM) (www.culturalsite.com). CSRM operates in the United States, Europe, the Middle East, Southeast Asia, Africa, South America and Central America. Dr. Comer is president of the Unites States Committee for ICOMOS (US/ICOMOS) and immediate past president for ICOMOS-ICAHM. Dr. Comer specializes in planning for the management and interpretation of archaeological sites and landscapes and in the use of aerial and satellite remote sensing for archaeological research and resource protection. He is a recipient of NSF, SERDP, NCPTT, NASA, ESRI, Kaplan Fund, GeoEye and other grants and has published extensively on cultural resource management and the use technology in archaeology. Dr. Comer has served as the chief of the US National Park Service Applied Archaeology Center, a Fulbright scholar in cultural resource management, chair of the Maryland Governors Advisory Committee on Archaeology, a research fellow at the Southeast Asian Center for Archaeology and the Fine Arts (SPAFA) in Bangkok and the American Center for Oriental Research (ACOR) in Amman, chair of the nominating committee for the Register of Professional Archaeologists (RPA) and a trustee for the United States Committee for the International Council of Monuments and Sites (ICOMOS). Annemarie Willems is the executive director for Friends of ICAHM, an organiza- tion that has been created to support the mission of ICAHM through the dissemina- tion of information concerning world heritage. Since 2016, Annemarie Willems has her own consultancy practice in heritage management, AW Heritage Consultancy (www.awheritageconsultancy.org). Annemarie Willems holds an MA in cultural heritage from the University of Utrecht, the Netherlands. Upon obtaining her mas- ter’s degree in 2007, Annemarie became active at the Centre for International Heritage Activities (CIE) in Amsterdam (currently in Leiden), the Netherlands, as ‘project officer in cultural heritage’. From 2011 until 2015, she lived in Switzerland where she was responsible for international projects at a private company called xi www.TourismB.ir