1 contents 3 executive summary 4 introducing the white team daniel waugh azaMAT UZHANGALIYEV ROCHELLE FLETT 8 introduction 11 strategy + tactics media contacts evaluation of the website general online scenario Social media plan sponsorship 45 evaulation social media evaulations sponsorship evaultions 46 final Remarks 2 executive summary The Dublin International Piano Competition was established in 1988 with a profound belief in Ireland as the cultural hub of Europe. A triennial event where private benefactors now support the Dublin International Piano Competition the 2015 competition will run from May 15th to the 26th. Chaired by John O’Conor, who is also the Artistic Director, and adjudicated by distinguished members of the music profession from around the world, the Competition attracts an enormous international entry. Two of the competition aims is to: provide an opportunity for young Irish pianists to participate in our international competition of the highest standard, and promote the performance of music through concerts that are not mainstream events. These are the core beliefs that should be publicised when actively engaging with the public and seeking sponsorship. Currently operating online with a Facebook page (friend page with approximately 500 friends), Twitter (with 319 followers and 226 tweets), YouTube channel (videos collecting approx. 20,000 views and over 1 million views) and a website. As reaching fundraising goal for each competition is proving more and more difficult each year, the 2018 Competition is in jeopardy. The mission of the PR team will be to revitalize the classical piano competition by nurturing an intimate connection between the audience, publics, artists, sponsors and increasing an overall national profile. This will be done by: raising profile nationally, raising standard of social media presence, activity and personality, maintaining website and increase traffic, generating newsworthy material, getting greater public and corporate interest, garner attendance, financial support and sponsorship, press coverage every 3 month, encourage sponsorship from as many sources as possible. Journalistic contacts will be made with a variety of press exposure from print, radio and broadcast with press releases, reviews, and profiles of competitors. Social media will be extended to a wide range of platforms and revived with creative and innovative methods and quantifiable goals to reach along with driving traffic towards the website. Ultimately, sponsorship will be a major push for the competition with cementing corporate sponsorship, incidental sponsorship, individual donations through Kickstarter and lending ownership to patrons. Cost savings will be mentioned from using the team as designers, photographers, and interns or resources from Dublin itself. The Team are: Daniel Waugh, Azamat Uzhangaliyev and Rochelle Flett: all studying Public Relations in DIT. The team has a wealthy background in event management, social media, digital marketing, IT, public relations, working with the media, journalism, visual communication production and all have an interest in the world of the arts and music. 3 INTRODUCING THE WHITE TEAM 2014 MR MR MS DANIEL AZAMAT ROCHELLE WAUGH UZHANGALIYEV FLETT 4 INTRODUCING THE WHITE TEAM DANIEL WAUGH About Me Surviving at the age of 23, I am a driven individual who strives for the best in any field of work I delve into. The arts and all things cultural in Ireland and entertaining are my key areas of interest along with event management. I am a musician turned public relations and live music promotion professional. I am a graduate of UCC with a first class honours degree in Applied Psychology, and shortlist candidate for UCC Graduate of the Year 2013 with a wealth of experience. Experience Currently Chairperson DIT Public Relations & Public Affairs Society where I am managing a committee of 15 in running events, creating budgets, social media management, and organising publicity while garnering sponsorship. Chief Culture Writer for the DIT Edition debating culture, reviewing live music and previews of exhibitions in Dublin. Currently article contributor for SpunOut.ie and former Entertainment Editor of Studenty. me Acting as the New Media Manager & Graphic Designer for More To Explore where I create, design and man- age social media (Facebook, Twitter, LinkedIn, YouTube) and the website (moretoexplore.ie). Consulted on operating new media tools to the team as well as designed brochures and promotional materials. Interned as Productions & Visual Communications Assistant with festival and theatre company Roundhouse Produc- tions. I created press releases while assisted with the writing of their productions and organised photo-calls. I designed all promotional material while running social media. Acted as Venue Manager at the Cork Opera House during the Cork Film Festival managing a team of volun- teers to run and assisting with photo-calls with directors, actors, and patrons. Dealing with the influx of peo- ple before and after screenings, organising tickets at doors and making sure that each screening was run efficiently. Dealing with the public, working alongside the manager and festival director. Worked as Assistant Stage Manager at the Cork Opera House for the Cork Midsummer Festival managing volunteers behind the scenes. Assisting with the production and operations of performances and promotions during the festival. Elected Public Relations & Media Officer on the UCC Societies Executive Board where I actively engaged with 18000 students promoting all society events (average of 90 a week). Ran some of the biggest events across Cork including Chairperson training, dozens of society balls including the largest event of the year, the UCC Clubs & Socs Ball. Gathered sponsorship, dealt with the media, managed social media and web- site and designed and wrote weekly newsletter on Newsweaver. Sat as Chairperson of the award winning UCC Live Music Society and hosted the UCC Battle of the Bands over the course of 6 weeks making a profit of €700 and filled Cyprus Avenue’s maximum capacity. De- signed, edited and contributed to Music Magazine ‘Rebel Yell’ and gathered over €1000 in advertisement from local businesses. Nominated for sMedia Award for Best Publication in 2011. Event management was a weekly task from small social events to large-scale festivals. We won UCC Best Charity Event, and nominat- ed for UCC Best Event, Best Online Presence and Best Promotions. 5 INTRODUCING THE WHITE TEAM AZAMAT UZHANGALIYEV About Me The best of the best has just arrived in Dublin, yours truly, Azamat! My life is an experiment. I don’t use alcohol and cigarettes. Reading books and taking sports. I think that sport can replace medicine. I am kind, ambitious, resourceful and merciless. However, calm and confident. getting from life what I want to get. Surrounded on all sides by the most interesting people. In a constant process of self-learning and self-development. Experience I graduated from the Beijing University of Science and Technology in China, where I studied Information Management and Systems. During the study period I has always been active and goal-oriented, interested in gaining knowledge and serious about the given assignments. I am fluent in Russian, Kazakh, Chinese and English languages. In my spare time enjoy sports, boxing in particular. Took 1st place in the Beijing boxing competition in 2013. Worked at the «VIP-A LTD» Kazakhstan, where developed system engineer skills. In 2013, during the summer break, worked at Sinopec Engineering Kazakhstan as Assistant Translator of the Chinese to Russian languages. In college was involved in designing, manufacturing and selling university clothes. In 2013, I was the Director of Shisha Bar, maximising the Hookah sales, which has developed a lot of poten- tial customers and revenues. I’m value knowledge a lot and I have initiative in getting things done. I have good communication skills and have a positive attitude towards people and work. Awards and Honors: • International Student Scholarship for 2012-2013 Academic Year, Beijing 2013; • Third Prize in USTB’s Excellent International Student Scholarship for the 2011-2012 academic year, Beijing 2012. 6 INTRODUCING THE WHITE TEAM rochelle flett About Me Public Relations and digital marketing enthusiast! Professional, polished communication skills, fan of music, design lover with an addiction for green juices, raw living and a healthy lifestyle. My fashion design and sales background supports my love for blogging on relevant & interesting fashion, culture and lifestyle topics. My interests lay in improving my knowledge & strengthening my experience in the online world via Digital Public Relations & Marketing, Fashion E-Commerce, Social Media, Brand Management, Luxury Fashion Marketing, and Web Content Creation. Experience Worked as an Inbound Marketer for a digital marketing agency, Gaumina in Dublin, Ireland. My role as an Inbound Marketer included writing relevant and inspiring blog posts for digital marketing professionals. This involved writing on digital marketing topics such as: Email Marketing, In- bound Marketing, Mobile Marketing and creating relevant content. I experienced a fast past work environment when I worked as the Communications and Account Manager for a women’s wear fashion brand, Style+Co, Melbourne, Australia. Managed STYLE+CO communications via developing strong consistent relationships with accounts and agents. Produced and managed seasonal reports; sales orders, client orders,