ANNUAL REPORT 2018–2019 ii NORTHERN TERRITORY MAJOR EVENTS COMPANY We have taken due care and attention in ensuring information contained in this annual report was true and correct at the time of publication. However, changes in circumstances after the time of publication may impact upon its accuracy. We do not warrant that it is correct, complete or suitable for the purposes for which it is intended to be used. We disclaim all liability associated with the use of this information. Aboriginal and Torres Strait Island readers of this publications should be aware that this material may contain images or names of deceased persons. Northern Territory Government Northern Territory Major Events Company Pty Ltd (NTMEC) Level 2, 16 Bennett Street, Darwin City NT 0800 GPO Box 3333 DARWIN NT 0801 www.ntmajorevents.com.au Published November 2019 by NTMEC, a Northern Territory Government owned company incorporated under the Corporations Act ANNUAL REPORT 2018-19 1 CONTENTS Company Overview 3 Message from the Chairman 4 2018-2019 Snapshot 6 Board of Directors 8 Skills and Diversity of the Board 9 Corporate Governance 15 Operational Structure 16 NTMEC Strategic Plan 2016-2021 18 Events & Festivals Funding 26 Event Portfolio 2018-2019 28 Annual Financial Statements 58 2 NORTHERN TERRITORY MAJOR EVENTS COMPANY NORTHERN TERRITORY MAJOR EVENTS COMPANY ANNUAL REPORT 2018-19 3 ABOUT Northern Territory Major Events Company Pty Ltd (NTMEC) is a dynamic organisation that delivers and supports significant events across the Northern Territory. OUR VISION NTMEC will develop, deliver and promote world class events in the Northern Territory for the local community and visitors, which will create improved event experiences and outcomes as well as strengthen the visitor economy for the benefit of all Territorians. OUR MISSION To grow the events portfolio and industry capability in the Northern Territory by providing leadership, advice, support and be the front door for the events sector. 4 NORTHERN TERRITORY MAJOR EVENTS COMPANY MESSAGE FROM THE CHAIRMAN The past twelve months has marked a significant year of growth and delivery for Northern Territory Major Events Company. With the return of the Arafura Games, coupled by the expansion of events delivered under the event portfolio; creation of new events and initiatives; and restructure of the Events and Festivals funding program (formerly Festivals NT), I am proud to share that the Northern Territory Major Events Company has delivered, contracted and/or funded over 64 events in the Territory. These events are drivers, or have the potential to be a trigger for visitation, or extend stays. They also impact national and international awareness and perceptions, create opportunities for local involvement and importantly, reinforces the liveability of the Territory. The Arafura Games contributed $7.10 million in visitor expenditure into the economy and an additional flow on contribution to the economy of $6.5 million. The Arafura Games was made possible with an unbelievable team of passionate staff, sporting groups and over 1,000 volunteers. We look forward to the opportunities that will arise for the Games in 2021. In 2019, BASSINTHEGRASS Music Festival undertook a restructure to realign the event from a local Darwin festival, to one that is recognised within the national music scene. The restructure required the event to relocate from its affectionate home of the Gardens Amphitheatre. This relocation allowed increased programming and attendance. 10,000 people attended BASSINTHEGRASS, including 3,053 tickets purchased for interstate and intrastate attendees. ANNUAL REPORT 2018-19 5 10,000 PEOPLE ATTENDED BASSINTHEGRASS, INCLUDING 3,053 TICKETS PURCHASED FOR INTERSTATE AND INTRASTATE ATTENDEES. Alice Springs and the wider NT economy benefitted I would like to acknowledge fellow Board Members, from the delivery of two Parrtjima – A Festival in and NTMEC’s General Manager, Tim Watsford who Light events, increasing from 14,000 attendances in have championed significant structural and strategic 2017, to 25,000 for the fourth instalment of Parrtjima changes for the Company over the past twelve in April 2019. Interstate visitation contributed over months. I would also like to thank the NTMEC team, $1.8 million to the Alice Springs economy through and wider volunteer groups and organisations who the unique Red Centre event. tirelessly contribute to the success of events across the Northern Territory. Along with the annual events which have become hallmark to the portfolio of NTMEC; Northern Again, to our Minister and her team. We thank Territory Major Events Company were also involved in you for instilling your trust in the Company and the successful delivery of contracted events including its capabilities both now and moving forward – the AFL, NRL, Suncorp Super Netball, Laneway Series, developing, delivering and promoting world-class Darwin and Alice Springs Street Art Festivals and events here in the NT for the local community Territory Tribute. and visitors, ultimately creating improved event experiences and outcomes, whilst strengthening the The Events and Festivals Funding Program (formerly visitor economy for the benefit of all Territorians! Festivals NT) has now established NT Major Events Company as the “Front Door” for events and festival grant funding within the Territory. Broadening NTMEC’s scope around event development, from focusing on supporting events that drive visitation, to a more holistic model encompassing community Alistair Feehan and social events. The longer term benefit of having Chairman, NT Major Events Company oversight across the calendar of events will only be beneficial for the Company and the Territory more broadly. In 2018-2019, we announced the new Bruce Munro: Tropical Light exhibition to be held during the Top End’s tropical summer season to increase visitors during a traditionally quieter period. Bruce Munro: Tropical Light will aim to bring 50,000 + people into the Darwin CBD between the six months of November 2019 to April 2020. 6 NORTHERN TERRITORY MAJOR EVENTS COMPANY 2018 – 2019 SNAPSHOT TOTAL REVENUE TOTAL GRANTS OTHER REVENUE 2019: $37,569,851 2019: $32,472,470 2019: $5,097,381 2018: $20,568,524 2018: $16,159,245 2018: $ 4,409,279 PERCENTAGE INCREASE 82.6% OF TOTAL REVENUE 2018 – 2019 EVENT OVERVIEW, BASED ON THE DELIVERY OF BASSINTHEGRASS, DARWIN SUPERCARS, RED CENTRENATS, ARAFURA GAMES AND PARRTJIMA – A FESTIVAL IN LIGHT 2018 & 2019 EVENTS BY REGION EVENT ATTENDANCES & VISITATION GROSS EXPENDITURE STIMULUS ($ MIL) TOTAL EVENT UNIQUE INDIVIDUAL Darwin 3 ATTENDANCES ATTENDEES TOTAL AMOUNT OF SPENDING GENERATED IN THE TERRITORY 163,801 73,284 $48.0 AS A RESULT OF THESE EVENTS Alice Springs 3 TOTAL EVENT MOTIVATED VISITORS TO HOST REGION ECONOMIC AND TOURISM BENEfiT ($ MIL) New Money EVENT GENRES 22,559 Direct spending impact in host $30.5 VISITOR ORIGINS regions LOCAL RESIDENTS Direct spending 58.1% OVERSEAS impact in the Northern $36.3 (42,609) Aboriginal Culture Motor Sports 8.3% Territory (6,067) 2 2 The six major events# delivered by NTMEC INTRA-TERRITORY in 2018/19, were responsible for generating INTERSTATE RESIDENTS 28.2% 151,839 visitor nights and an economic benefit (20,671) 5.4% (3,937) of $36.3 million for the Northern Territory. Music Festivals Sporting Events 1 1 # Parrtjima 2018 | Red CentreNATS 2018 | Arafura Games 2019 | Parrtjima 2019 | BASSINTHEGRASS 2019 | Darwin Triple Crown Supercars 2019 EVENTS BY MONTH DIRECT VISITOR NIGHTS VISITOR EXPENDITURE ($ MIL) Jul 18 Aug 18 1 Sep 18 1 Oct 18 INTRA-TERRITORY INTERSTATE OVERSEAS INTRA-TERRITORY INTERSTATE OVERSEAS Nov 18 VISITORS VISITORS VISITORS TOTAL VISITORS VISITORS VISITORS TOTAL Dec 18 Nights in 9,822 89,191 29,996 129,009 Spent in $2.5 $18.2 $4.1 $24.8 Jan 19 host region host region Feb 19 Nights in Spent in other parts 20,233 2,597 22,830 other parts $4.3 $0.6 $4.9 Mar 19 of NT of NT Apr 19 2 VISITOR DIRECT May 19 1 NIGHTS IN 9,822 109,424 32,593 151,839 SPENDING IN $2.5 $22.5 $4.7 $29.7 THE NT THE NT Jun 19 1 GENDER ATTENDEE SATISFACTION ADVOCACY (NPS) LIKELY RETURN NEXT YEAR 63.1% 8.2 +54.5 61.6% RATING 6 PROMOTERS RATED MALE - OUT FOR EVERY 9 OR 10 ANNUAL REPORT 2018 19 7 OF 10.0 1 DETRACTOR (VERY LIKELY) NT NT NT 8.0 52.3 73.9% 36.2% Resident Resident Resident FEMALE Visitor to 28.6% Visitor to Visitor to 8.6 60.7 43.3% the Territory the Territory the Territory GENDER ATTENDEEAGE SATISFACTION ADVOCACY (NPS) LIKELY RETURN NEXT YEAR 75+ 0.6% 8.2 ORIGIN OF +54.5VISITING 61.6%COMMUNITY 63.1% 65-74 4.2% RATING 6 PROMOTERS RATED PRIDE MALE OUT ATTENDEES ATFOR EVENTS EVERY 9 OR 10 4 3 55-6 25 65 18- 7 5- 5-5 OF 10.0 1 DETRACTOR (VERY LIKELY) 36.2% 5 - 55-64 10.3% - 2 4 3 7 + The Northern Territory 4 4 4 4 4 4 Government should FEMALE continue to invest 17.2% 79.3% 96.5% 45-54 GENDER 0 15.9% .6% NT NT NT funding in events like AGE 4.2% 8.0 52.3 73.9% 36.2% Residen63.1% t NSW Resident 20.3%Resident these 1 35-44 21.1% 9 FEMALE Visitor to 28.6% Visitor to Visitor to MALE 1 .3% 8.6 60.7 These events provide43 .a3 % 0 the Territory the Territory the Territory .3% 53.2% QLD 19.5% positive impact on the 38.4% 91.6% 15.9% 25-34 28.6% local community 28.6% 21 VIC 19.0% 18-24 19.3% . It created an 1% AGE opportunity to spend 38.3% 48.7% quality time with 87.0% SA family/friends 75+ 0.6% 14.0% O the V ATTENDEE SATISFACTION V R ORIGIN OF VISITING COMMUNITY ERSE N QL A The event makes 65-74 isi T V e W 4.2% OVERSEAS S T 13.8% S 39.5% A 37.3% C s I N A me proud to be a e 76.8% A t W C PRIDE iden D ATTENDEES AT EVENTS S T or r T Territorian GENDER ATTENDEE SATISFACTION ADVOCACY (NPS) LIKELYri RETURN NEXT YEAR A t 55-64 10.3% t or S o t WA T1he0 .Northern1% Territory y ATTENDEES AT EVENTS Government should continue to invest 17.2% I felt79 i.3%nvolved in the 96.5% 4ORIGIN OF VISITING 5-54 15.9%28.6% funding in events like 45.2% 30.5% 75.7% 1.3% 8.2 +54.5 61.6% event experience ACT 63.1% 2 NSW 2.0% these RATING 6 PROMOTERS RATED 20.3% .