220% 87% 123% 400% 120mn Rise in data consumption through Of the data traffic Rise in 5.5” plus screen in the Rise in Downloads mobiles, mainly driven by twofold was contributed last two quarters, compared viewership using Airtel’s increase in smartphone users and by 3G enabled with less than 30 per cent of mobile TV flagship service, a 124 per cent jump in data users devices jump in up to 3.5” screen Hello Tunes | Google continues to be the most visited site in terms of unique users followed by YouTube and Facebook | Sachin Tendulkar not only ruled the field and the online, print & electronic mediums but also mobile downloads which saw a whopping 124% jump compared to last year Images downloaded Top 5 female Top 5 male | Last year’s worldwide rage Gangnam Style trended celebrities celebrities in the overall Hello Tunes download category 1 Sunny Leone Ranbir Kapoor | Sunny Leone is the most downloaded actor, both in 2 Sherlyn Chopra Shahid Kapoor female and combined category with a whopping 3 Priyanka Chopra Ranveer Singh 300% more downloads than even Shah Rukh Khan 4 Parineeti Chopra Shah Rukh Khan | Racing- and mythology-inspired content push 5 Poonam Pandey Salman Khan gamers adrenaline Top 5 downloaded | Mythology-inspired children’s gaming trended with Hindi Hello Tunes about 130% more downloads than cricket 1 Tum Hi Ho | Music choices turned filmy with love songs 2 Saans topping over item numbers 3 Jeene Laga Hoon 4 Dagabaaz re 5 Jeeta Tha Jaan Se Bhi MOBILE MANIA People in India possibly spend more time with their mobile phones than their near and dear ones. Wherever one goes, one sees people, especially youngsters, hunched over their phones, lost in their own world. A recent survey by a telecom major has come up with some insights on what Indians are doing on their mobile phones. A sampler: Top 5 sports stars 1 Sachin Tendulkar 2 Roger Federer 3 Serena Williams 4 Sania Mirza 5 Saina Nehwal Source: Airtel Mobitude 2013.