NOVEMBER 23, 1964 50 CENTS 34TH YEAR BroadeaStifig THE BUSI NESSWEEKLY OF TELEVISION AND RADIO D 1 w i13 r- JWT still leads radio -TV's 50 biggest agencies. p21 BPA weighs the nuts and bolts of promotion. p56 Cox purchase of WIIC for $20.5 million approved. p64 FCC's Ford moving to NCTA's $50,000 presidency. p72 COMPLETE INDEX PAGE 7 "Harry gives 'em more than hell... Newsweek, Nov tuber 16, 1964 ilaDretpfti Inquirer «ro Ulibun .tAittT MiWt1Alt. r Arthur Defeated Self for Presidency -1,M'ARTHUR EYED! N 1355 ) 3olanb I Pat (Ap PRESIDENCY,'B 1. 5 Hirn Egotist r MacArthur Feud, Calls cyldc Gen. t late m TRUMAN -= Says Vile w o SAYS ., pa di gasi as Yes airning lo,. .W,, oils More About Rift hope no viewer will miss." "... these juicy personal h Boston Herald reminiscences and testi- "Here we have mony are the human tory straight from mouth of the man in !merge "... viewers will not stuff history is made of talked have to wait very long made it ... an impr ...Commendations and sive picture of the niner to discover that "living compliments are due sponsibilities bol history" can make first WNEW -TV for its tele- and to be borne ;SS, casting of public service rate entertainment in latter -day preside :arty and vital controversy in United State the best sense of the one lively package." of the Christian Science Mc ;St...,, New York Herald Tribune lagazine word." Pittsburgh Post -Gazette 31:3ogtott Cobe Ife IF hnt5. MONDAY. NOVEMBER Vork 16, 1964 Vie Ntto Truman Says F.6UAY. NOVEMBER 11_19M. Truman -- - - -- -MEN' Y'ORK_Tl Claims the White House, begins Frid series covering his years in licta of Harry S. Truman' a `MArthur Goal STAR CAM mnn -1... PRESIDENT TO TV ...Presidency' ¡ TRUMAN: NEW YORK (API -Former A tr, m we Prendent R.rry have had.d for S. Truman President hwere not bte non., and Dewey Gen Douglas I eon Il you that. 9w- MacArthur, wham he "ITynl Eisenhower, MacArthur fins u Tau Gen Gn T r Get enmmander in Imh'. end he v ry1 rnnt e+e, .lout hem 1 nand et beomuid P . li' ' er name amt . Eisen. HST Rene' ]- on New Show Will Be Discussed -Im: aidnt teal enybodv,- se Tru n nid. d least of all of the me did l tool me.. n after the preparation a coming President as a productiO9 Truman's observations carne at a thought of getting D. Roose- served ,in the swan With of Franklin th^ of a or from death sultant for mo- on "I've I "n rieht P^a t'Nvo 'Em HehP Pmbnm.... i. n "en velt. series. Me Curtails of Na.... "It was evident at once that It is a series we Momentous series on the new 26 -part, filmed doc- ruman years ... which umentary series, "Decision: )es credit to TV... Screen The Conflicts of Harry S. "Harry S. Truman may e Truman, would be anything ems has handled it well as the season's most id opener, but a dull rehash of familiar tonight's titled about star. "san Francisco 'he Legend of Douglas recent history." New York Post acArthur, Part I,' seems "...As a historical record, the program is matci I herald a series of because no book could give a sense of it n storical significance." so well. It shows Truman at his off- the -cuff Boston Globe b Time h Never before have local stations had the opportunity to program a series of this magnitude... a series that just made front page news and won rave reviews in every city in which it premiered! DECISION: The Conflicts of Harry S. Truman has already been licensed to these stations: WNEW -TV, New York, N.Y. / WTTG, Wash., D.C. / KTTV, Los Angeles, Cal. / KMBC -TV, Kansas City, Mo. / KOVR, Sacramento - Stockton, Cal. / WTVP, Decatur, Ill. / WTVH, Peoria, Ill. / WHDH -TV, Boston, Mass. / WMAR -TV, Baltimore, Md. / WBKB, Chicago, Ill. / KPIX, San Francisco, Cal. / WOOD-TV, Grand Rapids, Mich. / WTMJ-TV, Milwaukee, Wisc./ WTIC -TV, Hartford, Conn. / WDAU -TV, Scranton, Pa./ WTVJ, Miami, Fla./ WFGA -TV, Jacksonville, Fla./ WLOS -TV, Asheville, N.C. / KTVI, St. Louis, Mo. / WSYR -TV, Syracuse, N.Y. / KGW -TV, Portland, Ore. / KING -TV, Seattle, Wash. / WTVT, Tampa, Fla. / WBAY -TV, Green Bay, Wisc. / KMID -TV, Midland, Texas / KDKA-TV, Pittsburgh, Pa. / WAGA -TV, Atlanta, Ga. / WTAR -TV, Norfolk, Va. / KRTV, Great Falls, Mont. / KSHO -TV, Las Vegas, Nev. / WJBK -TV, Detroit, Mich. / WHAS -TV, Louisville, Ky. / WRGB, Schenectady, N.Y. / KID -TV, Idaho Falls, Idaho / WREX -TV, Rockford, Ill. / KTTS -TV, Springfield, Mo. / WGAN -TV, Portland, Me. / WSAU -TV, Wausau, Wisc. / WMTV, Madison, Wisc. / WPTA, Fort Wayne, Ind. / KTVK, Phoenix, Ariz. / KOCO-TV, Oklahoma City, Okla. / KHSL -TV, Chico, Cal. / KMJ -TV, Fresno, Cal. / WJHG-TV, Panama City, Fla. / WALB -TV, Albany, Ga. / KARK-TV, Little Rock, Ark. / WILX -TV, Jackson, Mich. / WMT -TV, Cedar Rapids, Iowa / KCRL, Reno, Nev. / WTPA, Harrisburg, Pa. / KVIQ -TV, Eureka, Cal. / WAPI -TV, Birmingham, Ala. / WITN -TV, Washington, N.C. / WFBM -TV, Indianapolis, Ind. / KETV, Omaha, Neb. / KCPX -TV, Salt Lake City, Utah / WHBF -TV, Rock Island, Illinois / WWL -TV, New Orleans, La. DECISION THE CONFLICTS OF HARRY S. TRUMAN NEW YORK THE SUN {Cerath BALTIMORE ilum .No.fer, November Is. Truman if hi 7164 Mr. Truman said on the Mr. (polities; ' for another tern program. "And he nth t run television "The President, lo to care whether he upset `THE ARTHUR seem to dodging this r CONFLICTS the national policy of the govern- OF TRUMAN' not. press conference, Former United States or Tamanwn n Willrn ment of the r<:i tv an example of countered by askir 4 or of And this was just His Battle ReuOena,le n . Hi SCORED any political ambit the only mme UM prevented With MacArthur on Tv THE BOSTON HERALD ; kt ash1riQ10n 1081 ruman Says M'Arthur Mistreated MacArthur Hop Ultritit Aide Truman Tells n to LB' orrner 4 m YOU, Pre. 11 MO MÿnMYt. mane mgrrlsY 4, balN mn<oaer r ne .. I 000' m11r .,. ; ruman- MacArthur is must viewing ...He's crusty. s outspoken. And being Harry S. Truman he "Truman series first rate ... No matter Its no punches. The first telecast in this long - where a viewer's sentiments may lie ited is a maywell a 26 -week series... shocker and in the explosive Truman - Douglas the most talked -about program of the year." Boston Traveler MacArthur controversy which occurred during the former President's years in It is personal, the White House, last night's opening "... a lively episode of the 26 -week Truman series D f f the cuff historical on WNEW -TV can only be applauded mnd it appears as a rich, human slice of history ... a footnote... memorable half hour." New York Daily News to be a winner." N.Y. Times ;an Francisco Chronicle TO PROGRAM DECISION IN YOUR MARKET, CONTACT SCREEN GEMS THE 17TH ANNGAI. AWARDS COMPETITION OF THE RADIO TELEVISION NEWS DIRECTORS ASSOCIATION . 1,(71 \,TI( \ i>! 11L< \ t ... ..1 ., F PHI:.'TIT' Uk1111%' \1 11k1A1.1<V 1 HONORS KRLD DALLAS, TEXAS iuR a a Rr.vORnNc n) . R-.ou4 >T.MO, I 9 o 4 I'IlfnliNTED IN CtX)PFai11 K1\ UITII I\DI.I\.I l'\KEKiHT TEIE'. DE'1KT}IILRTS OF Jlll'kN]I.IrN I\D K 11)IO INI) TIf44Cl.iION a..rs..- the highest tradition of broadcast news service." At the annual convention of the Radio and Television News Directors Association in Houston on November 12, 1964, KRLD Radio received the RTNDA Award for radio news from Professor Richard D. Yoakum of Indiana University. The award was given for coverage of the assassination of President John F. Kennedy on November 22, 1963, and read in part: 'I... your entry was in the highest tradition of broadcast news service ... you have helped to write a new chapter in the proud history of broadcast news." This marks the second time that KRLD Radio News has been cited by the Association, and the FIRST time that any radio news department has been honored twice by the group for On- the -Spot News Reporting. KRLD News takes great pride in this signal honor and in the public confidence accorded its daily news coverage on radio and television. CBS OUTLET FOR DALLAS -FORT WORTH THE DALLAS TIMES HERALD STATION CLYDE W. REMBERT, President 1080 Radio twin to KRLD -TV channel 4 4 BROADCASTING, November 23, 1964 Ford successor CLOSED CIRCUIT' With imminent resignation of Fred- erick W. Ford to become president of director's office to Farm and Home Hour. is in National Community Television Asso- hired for executive He proc- do management analysis in effort to ess of preparing voluminous treatise ciation, consideration already is being test its efficiency. As for backlog fig- (which may become book) spelling given to his successor on FCC. He ures themselves, they are said to be out how government gradually has in- must be Republican (or Independent). on downswing. sinuated itself into censorship of broad- overlooked is L. B. J.'s af- Not being casting and why both First and Four- finity for women (he's appointed one teenth Amendments are being breached to ICC and FTC) or pos- CATV's big city headache each both and what can be done about it. sibly educator or engineer since FCC has neither now. Question of community antenna op- erators' rights to programing they pick CATV test At weekend, several nines already up looms ever larger as CATV spreads. up: King, had cropped Charles H.