Tactful Management Research Journal Vol. 2 , Issue. 3 , Dec 2013 ISSN :2319-7943 Impact Factor : 0.119 (GIF) ORIGINAL ARTICLE “E-COMMERCE – USE OF ITS COMMON APPLICATION– “ONLINE SHOPPING” KISHOR NIVRUTTI JAGTAP Smt. C. K. Goyal Arts and Commerce College, Dapodi, Pune Abstract: Business models across the world also continue to change drastically with the advent of e-commerce and this change is not just restricted to USA. Other countries are also contributing to the growth of e-commerce. For example, the United Kingdom has the biggest e-commerce market in the world when measured by the amount spent per capita, even higher than the USA. The internet economy in UK is likely to grow by 10% between 2010 to 2015. This has led to changing dynamics for the advertising industry. KEYWORDS: E-Commerce , Online Shopping , advertising industry. I)INTRODUCTION Amongst emerging economies, China's e-commerce presence continues to expand. With 384 million internet users, China's online shopping sales rose to $36.6 billion in 2009 and one of the reasons behind the huge growth has been the improved trust level for shoppers. The Chinese retailers have been able to help consumers feel more comfortable shopping online. ecommerce is also expanding across the Middle East. Having recorded the world's fastest growth in internet usage between 2000 and 2009, the region is now home to more than 60 million internet users. Retail, travel and gaming are the region's top ecommerce segments, in spite of difficulties such as the lack of region-wide legal frameworks and logistical problems in cross-border transportation. E-Commerce has become an important tool for businesses worldwide not only to sell to customers but also to engage them. II) OBJECTIVES OF THE PAPER:- i)To Know about the concept and history of E-commerce ii)To know about common application of E-Commerce iii) To know about E-Shopping with its advantages and disadvantages. III) METHODOLOGY:- This paper has solicited the information from secondary data. It consists of reference books and journals and websites etc. IV) CONCEPT AND EARLY DEVELOPMENT OF E-COMMERCE:- Electronic Commerce was identified as the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines Please cite this Article as : KISHOR NIVRUTTI JAGTAP , ““E-COMMERCE – USE OF ITS COMMON APPLICATION– “ONLINE SHOPPING”” : Tactful Management Research Journal (Dec ; 2013) “E-COMMERCE – USE OF ITS COMMON APPLICATION– “ONLINE SHOPPING” (ATM) and telephone banking in the 1980s were also forms of electronic commerce. Another form of e- commerce was the airline reservation system typified by Sabre in the USA and Travicom in the UK. Beginning in the 1990s, electronic commerce would include enterprise resource planning systems (ERP), data mining and data warehousing.In 1990, Tim Berners-Lee invented the WorldWideWeb web browser and transformed an academic telecommunication network into a worldwide everyman everyday communication system called internet/www. Commercial enterprise on the Internet was strictly prohibited by NSF until 1995.Although the Internet became popular worldwide around 1994 with the adoption of Mosaic web browser, it took about five years to introduce security protocols (i.e. SSL encryption enabled on Netscape 1.0 Browser in late 1994) and DSL allowing continual connection to the Internet. By the end of 2000, many European and American business companies offered their services through the World Wide Web. Since then people began to associate a word "ecommerce" with the ability of purchasing various goods through the Internet using secure protocols and electronic payment services. The timeline for e-commerce progression is shown below. 1979: Michael Aldrich invented online shopping 1981: Thomson Holidays, UK is first B2B online shopping[citation needed] 1982: Minitel was introduced nationwide in France by France Telecom and used for online ordering. 1984: Gateshead SIS/Tesco is first B2C online shopping and Mrs Snowball, 72, is the first online home shopper 1984: In April 1984, CompuServe launches the Electronic Mall in the USA and Canada. It is the first comprehensive electronic commerce service. 1985: Nissan UK sells cars and finance with credit checking to customers online from dealers' lots.[citation needed] 1987: Swreg begins to provide software and shareware authors means to sell their products online through an electronic Merchant account.[citation needed] 1990: Tim Berners-Lee writes the first web browser, WorldWideWeb, using a NeXT computer.[5] 1992: Terry Brownell launches first fully graphical, iconic navigated Bulletin board system online shopping using RoboBOARD/FX. 1994: Netscape releases the Navigator browser in October under the code name Mozilla. Pizza Hut offers online ordering on its Web page. The first online bank opens. Attempts to offer flower delivery and magazine subscriptions online. Adult materials also become commercially available, as do cars and bikes. Netscape 1.0 is introduced in late 1994 SSL encryption that made transactions secure. 1995: Thursday 27 April 1995, the purchase of a book by Paul Stanfield, Product Manager for CompuServe UK, from W H Smith's shop within CompuServe's UK Shopping Centre is the UK's first national online shopping service secure transaction. The shopping service at launch featured WH Smith, Tesco, Virgin/Our Price, Great Universal Stores/GUS, Interflora, Dixons Retail, Past Times, PC World (retailer) and Innovations.[6] 1995: Jeff Bezos launches Amazon.com and the first commercial-free 24 hour, internet-only radio stations, Radio HK and NetRadio start broadcasting. Dell and Cisco begin to aggressively use Internet for commercial transactions. eBay is founded by computer programmer Pierre Omidyar as AuctionWeb. 1996: IndiaMART B2B marketplace established in India. 1998: Electronic postal stamps can be purchased and downloaded for printing from the Web. 1998: Alibaba Group is established in China. 1999: Business.com sold for US $7.5 million to eCompanies, which was purchased in 1997 for US $149,000. The peer-to-peer filesharing software Napster launches. ATG Stores launches to sell decorative items for the home online. 2000: The dot-com bust. 2001: Alibaba.com achieved profitability in December 2001. 2002: eBay acquires PayPal for $1.5 billion. Niche retail companies Wayfair and NetShops are founded with the concept of selling products through several targeted domains, rather than a central portal. 2003: Amazon.com posts first yearly profit. 2004: DHgate.com, China's first online b2b transaction platform, is established, forcing other b2b sites to move away from the "yellow pages" model. 2005: Yuval Tal founds Payoneer - a secure online payment distribution solution 2007: Business.com acquired by R.H. Donnelley for $345 million. 2009: Zappos.com acquired by Amazon.com for $928 million. Retail Convergence, operator of private sale website RueLaLa.com, acquired by GSI Commerce for $180 million, plus up to $170 million in earn-out payments based on performance through 2012. 2010: Groupon reportedly rejects a $6 billion offer from Google. Instead, the group buying websites went 2 Tactful Management Research Journal • Volume 2 Issue 3 • Dec 2013 “E-COMMERCE – USE OF ITS COMMON APPLICATION– “ONLINE SHOPPING” ahead with an IPO on November4, 2011. It was the largest IPO since Google. 2011: Quidsi.com, parent company of Diapers.com, acquired by Amazon.com for $500 million in cash plus $45 million in debt and other obligations. GSI Commerce, a company specializing in creating, developing and running online shopping sites for brick and mortar businesses, acquired by eBay for $2.4 billion. 2012: US eCommerce and Online Retail sales projected to reach $226 billion, an increase of 12 percent over 2011. DEFINITION The buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents. E-commerce is widely considered the buying and selling of products over the internet, but any transaction that is completed solely through electronic measures can be considered e-commerce. E-commerce is subdivided into three categories: business to business or B2B (Cisco), business to consumer or B2C (Amazon), and consumer to consumer or C2C (eBay). also called electronic commerce. V] BUSINESS APPLICATION :- Some common applications related to electronic commerce are the following: Document automation in supply chain and logistics Domestic and international payment systems Enterprise content management Group buying Automated online assistants Instant messaging Newsgroups Online shopping and order tracking Online banking Online office suites Shopping cart software Teleconferencing , Electronic tickets VI ] ONLINE SHOPPING : Its uses and procedure :- Online shopping or online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, eshop, e-store, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre. The process is called business-to-consumer (B2C) online shopping. When a business buys from another business