Contacts: Jennifer Zaldivar Vanessa Reyes TV Land TV Land 212/846-8964 310/762-8081 [email protected] [email protected] DANNY BONADUCE HOSTS TV LAND ONLINE’S ALL ACCESS PASS TO THE FIFTH ANNUAL TV LAND AWARDS ON SUNDAY, APRIL 22 TVLand.com to Feature Willie Nelson’s Performance of “On The Road Again” Shown Exclusively on TVLand.com Along With Exclusive Backstage and Rehearsal Footage, Online Red Carpet Pre-Show and More New York, NY, April 20, 2007 – TV Land will launch its exclusive online All Access Pass on Sunday, April 22 at 9 p.m. ET , timed to coincide with the on-air premiere of the fifth annual TV Land Awards . Danny Bonaduce ( Breaking Bonaduce, The Partridge Family ) will serve as host for this Emmy-Award winning broadband experience in which visitors can navigate through various exclusive offerings. Video sneak peeks of the experience will be available for viewing throughout the weekend leading up to the premiere. The TV Land Awards was taped at The Barker Hangar on Saturday, April 14 and will premiere on TV Land on Sunday, April 22 at 9 p.m. ET/PT. Presented by Walgreens, TVLand.com deepens the show experience with over 3 hours of footage including musical performances by The Judds and Willie Nelson – whose “On The Road Again” will be shown exclusively on TVLand.com -- as well as the on-stage acceptance of the Future Classic Award to the cast of NBC’s Heroes . TVLand.com also showcases behind-the-scenes content including: Tony Dow and Jerry Mathers -- who celebrated the 50 th Anniversary of Leave It To Beaver -- and present the Award for “Most Beautiful Braces”; the full-length version of the “Ugly Betty--White” parody with outtakes and bloopers; backstage videos of the taping of the show; interviews with stars on the red carpet; cast reunions; a tour through the celebrity gift tent and much more. Viewers can also log on to the website for games, trivia and photos and Kelly Ripa’s blog. - more - Page 2 of TV Land Online’s All Access Pass Additional details regarding the All Access Pass : •Behind-The-Scenes Video -- Fans will get an exclusive look at rehearsals for the Awards Show , backstage moments and interviews with host Kelly Ripa and honorees for the night -- the casts of Roots, The Brady Bunch Hee Haw, Heroes , and Taxi , Lucie Arnaz and Desi Arnaz, Jr. (children of Lucille Ball) -- country music stars Willie Nelson, the Judds, and k.d. lang, actresses Valerie Bertinelli and MacKenzie Phillips and charity activist Heather Mills. Visitors will also get a glimpse at the gift tent, production truck, and the after-party celebration hosted by Danny Bonaduce. •Red Carpet Pre-Show -- Danny Bonaduce will report from the event’s arrivals area as he welcomes dozens of beloved celebrities including honorees and presenters for the night. •Bonus Features -- TVLand.com is the only place where fans can watch Tony Dow and Jerry Mathers present the “Most Beautiful Braces Award,” a fan-voted category. Additionally, this year’s hit show parody, “Ugly Betty--White” will be available exclusively in its full-length version, along with outtakes and bloopers from the spoof. These segments are exclusive to TVLand.com and will not be seen on air during the show’s premiere. Additionally, in partnership with ATAS (Academy of Television Arts & Sciences), TVLand.com has produced celebrity tributes with some of the honorees from the show, which include a stirring look at Roots by the show’s cast and creators, as well as tributes to Lucille Ball, Taxi , The Brady Bunch, and Hee Haw . •Show Highlights – Watch all of the acceptance speeches in their entirety as well as full results from the Viewers’ Choice poll. •Kelly’s Blog -- For the last few months, TV Land Awards host Kelly Ripa has been chronicling her thoughts and excitement about hosting the show. Fans can read all about it by logging on the TVLand.com. •Games – Fans can test their knowledge of TV’s most popular shows by playing a photo trivia game and the Red Carpet Date Game. •Photo Gallery – Take a look at all the glamorous stars from this star-studded extravaganza as they walk the show’s carpet. In 2005, TV Land Online was awarded an Emmy for Outstanding Achievement in Enhanced Television for its TV Land Awards All Access Pass. TVLand.com – the ultimate website for Baby Boomers who are classic TV fans – offers exclusive content, celebrity interviews, games, community bulletin boards and exclusive sneak peeks of new TV Land original programming. - more - Page 3 of TV Land Online’s All Access Pass Kelly Ripa, actress and co-host of the popular syndicated morning talk show LIVE with Regis and Kelly , will serve as host at the fifth annual TV Land Awards . Throughout the 90- minute telecast, TV Land will honor pop culture icons representing a cross-section of classic television that Boomers continue to love. Michael D. Gaylord serves as Vice President, TV Land Online, with Erica Branch-Ridley of TV Land serving as Executive Producer of All Access Pass video programming and production. As Director of Technology Planning and Production Management, Jenny Larkin oversees the planning, development, and content integration of the All Access Pass microsite. TV Land and all related logos and titles are trademarks of Viacom International Inc. Now seen in over 90 million U.S. homes, TV Land is dedicated to building the ultimate Baby Boomer entertainment brand on all platforms. Armed with a slate of new original programming, newly acquired Classic TV and movies, multiplatform content and Cause Change , a new pro-social initiative, the network is uniquely positioned to cater to America’s 78 million Baby Boomers, the first generation of Americans who grew alongside television. TV Land’s program mix features hit originals, popular dramas, sitcoms, westerns and Retromercials®. TV Land’s roster includes hits like All in the Family, M*A*S*H, The Andy Griffith Show and several others. Furthering the network’s commitment to develop original programming that complements its roster of acquisitions, the network regularly showcases original series and specials like I Pity The Fool, Sit Down Comedy with David Steinberg, TV Land Myths and Legends, Generation Boom, TV Land Confidential, TV Land’s Top Ten , My First Time and the upcoming original series High School Reunion . MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide. # # # .