ANNUAL SPEND DATA JULY 2018 - JUNE 2019 C O M M E N T A R Y The data used in Marketview reporting represents the total value of electronic card retail transactions. For a frame of reference, Statistics NZ report just under 70% of total retail is paid with an electronic card (ECT publication). Marketview combines our two primary data sets in order to capture the complete quantity of retail spending. BANK OF NEW ZEALAND The first is the Bank of New Zealand cardholder base. This set is based on the eftpos, debit and credit card transactions made by BNZ cardholders. BNZ has around a 15- 20% share of the cards market, so on average one in five retail transactions made in New Zealand is on a BNZ card (as at December 1 2018, there were over 694,000 active BNZ cardholders). PAYMARK The second is the Paymark merchant database. New Zealand has two eftpos networks. The largest of these is run by Paymark, a joint venture established by the four major local banks of the time, ASB, BNZ, (formerly) the National Bank and Westpac. Approximately 75% of New Zealand retailers use the Paymark network. This data set provides a complete view of all eftpos, debit and credit card transactions made at merchants on the Paymark network, from both New Zealanders and international visitors, (there are over 80,000 active merchants on the Paymark network, who operate over 140,000 terminals). C O N T E N T S Market Insights - The Coromandel Market Comparison Market Breakdown Local Teritory Detailed Insights Thames Coromandel District Hauraki District Regional Hot Spots Ngatea & Shorebird Coast Paeroa Waihi Whangamata Tairua & Pauanui Southern Mercury Bay Whitianga Northern Mercury Bay Coromandel Town Thames This report was produced by Destination Coromandel. Data supplied is extracted from Market View. For further detailed reports contact Destination Coromande l directly on [email protected] Produced October 2019 MARKET INSIGHTS FOR THE COROMANDEL RTO COMPARISON- THE COROMANDEL ( 12 MONTH PERIOD - ENDS SEP 2019) THAMES DEEP DIVE - THE COROMANDEL THAMES MARKET COMPARISON - THE COROMANDEL THAMES MARKET BREAKDOWN - THE COROMANDEL THAMES LOCAL TERRITORIES HAURAKI & THAMES COROMANDEL DETAILED INSIGHTS THAMES COROMANDEL DISTRICT THAMES DETAILED INSIGHTS HAURAKI DISTRICT THAMES REGIONAL HOT SPOTS 9 KEY LOCATIONS NGATEA & SHOREBIRD COAST THAMES PAEROA THAMES WAIHI THAMES WHANGAMATA THAMES TAIRUA AND PAUANUI THAMES SOUTHERN MERCURY BAY THAMES WHITIANGA THAMES NORTHERN MERCURY BAY THAMES COROMANDEL TOWN THAMES THAMES THAMES.